President Donald Trump urged Cracker Barrel ($CBRL) to revert to its old logo and capitalize on what he called “a Billion Dollars worth of free publicity,” in a Truth Social post on Monday. He suggested the company hold a major press conference and use the moment to strengthen its brand.
- Trump criticized Cracker Barrel’s new logo, calling it a mistake, and encouraged management to admit the error.
- He said customer reaction served as “the ultimate poll” and presented a rare opportunity for the company.
- Trump tied the advice to his own leadership record, claiming he made the U.S. the “hottest” country globally during his presidency.
- Shares of Cracker Barrel ($CBRL) have struggled over the past year amid shifting consumer demand and brand strategy challenges.
Relevant Companies
- CBRL - Cracker Barrel could see brand and shareholder impact if management reconsiders its logo strategy in response to public pressure.
Editor’s Note: This is a developing story. This article may be updated as more details become available.
