AdWeekNY's inaugural Gaming Summit will discuss gaming's marketing potential, featuring insights from industry leaders and case studies.
Quiver AI Summary
Super League announced that the first-ever Gaming Summit will debut at AdWeekNY on October 7, 2025, aimed at exploring the increasing significance of gaming in the marketing landscape. The event has been shaped by an Advisory Board led by Rhiannon Apple, featuring leaders from L’Oréal, Publicis Media, and YouGov, ensuring that the program caters to both experienced gaming marketers and newcomers. The summit will include a keynote address on gaming audiences, along with sessions covering various aspects of gaming such as esports, user-generated content, and mobile gaming, each supported by real-world case studies. This initiative reflects Super League's commitment to connecting brands with gaming audiences through innovative, engaging content.
Potential Positives
- Super League is spearheading the inaugural Gaming Summit at AdWeekNY, emphasizing its role as a thought leader in the intersection of gaming and marketing.
- The event is backed by an Advisory Board featuring industry leaders from major companies such as L’Oréal and Publicis Media, enhancing the credibility and visibility of Super League in the market.
- The Summit aims to highlight best practices and case studies, showcasing Super League's expertise in engaging brand marketers and demonstrating the effectiveness of gaming in marketing strategies.
Potential Negatives
- The reliance on an Advisory Board, which includes major companies like L’Oréal and Publicis Media, may indicate a lack of internal expertise and innovation at Super League to independently design impactful programming.
- The announcement of an inaugural Gaming Summit might suggest that Super League has previously lacked significant engagement in the gaming conference space, raising questions about their established presence and credibility within the industry.
- The focus on collaborative events like the Gaming Summit may reflect a strategy to generate visibility and partnerships, which could be interpreted as a sign of needing external validation for their market position and offerings.
FAQ
What is the Gaming Summit at AdWeekNY?
The Gaming Summit at AdWeekNY is a first-ever event focused on gaming's role in marketing, taking place on October 7, 2025.
Who is organizing the Gaming Summit?
The Gaming Summit is organized by Super League in partnership with an Advisory Board featuring industry leaders from brands like L’Oréal and Publicis Media.
What topics will be covered at the Gaming Summit?
The Summit will cover esports, livestreams, user-generated content, and mobile gaming, showcasing real-world case studies for brand success.
When and where is the Gaming Summit taking place?
The Gaming Summit is scheduled for October 7, 2025, at 2:30 PM in New York City as part of AWNewYork 2025.
How can I get tickets for the Gaming Summit?
Tickets for the Gaming Summit can be purchased by visiting the official AdWeekNY website at https://newyork2025.advertisingweek.com/aw/schedule/-track/139.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
~ Industry leaders from L’Oréal, Publicis Media, YouGov, and more guided programming for a first-of-its-kind event spotlighting gaming’s role in the marketing mix ~
SANTA MONICA, Calif., Oct. 03, 2025 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLE), a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, today announced that next week, AdWeekNY will debut its first-ever Gaming Summit, taking place Tuesday, October 7. Designed to explore gaming’s growing role in the media mix, the Summit will bring together top brand marketers, agencies, and platform executives to share best practices, showcase impactful case studies, and highlight gaming as one of the most engaging environments for today’s audiences.
The programming for this inaugural Summit was shaped in partnership with the Super League–led Advisory Board, chaired by Rhiannon Apple, SVP of Client Services at Super League. Featuring industry leaders across beauty, entertainment, research, and advertising, the board, including representatives from L’Oréal, Publicis Media, and YouGov, played a pivotal role in ensuring the content addresses both experienced gaming marketers and those entering the space for the first time.
Board Members include:
- Maya Kosovalic , VP Ecommerce & Digital Innovation, NYX Professional Makeup (L’Oréal)
- Samantha Lim , SVP, Gaming Strategy & Innovation, Publicis Media
- Ben Paro , Sr. Sales Director, YouGov
- Albert Thompson , Director, Digital Innovation, Walton Isaacson
“The Advisory Board has been invaluable in ensuring the Gaming Summit delivers both inspiration and actionable takeaways,” said Rhiannon Apple, SVP, Client Services, Super League and Chair of the Gaming Summit Advisory Board. “Together, we’ve shaped a program that highlights the latest trends in gaming while showing brands how to engage these audiences authentically.”
The Summit will open with “Playable Audiences”, a keynote on the cohorts within the gaming ecosystem, followed by sessions covering esports, livestreams and communities, user-generated content and immersive worlds, console and PC gaming, and mobile gaming. Each segment will feature real-world case studies to showcase proven brand success in the space.
The inaugural Gaming Summit will take place on October 7th at 2:30 PM in New York City as part of AWNewYork 2025. To get tickets and see programming, visit the website https://newyork2025.advertisingweek.com/aw/schedule/-track/139
About Super League
Super League (Nasdaq: SLE) is redefining how brands connect with consumers through the power of playable media. The company creates moments that matter by placing brands directly in the path of play through playable ads and gamified content across mobile, web, CTV, social, and the world’s largest immersive gaming platforms. Powered by proprietary technologies, an award-winning development studio, and a vast network of native creators, Super League enables brands to stand out culturally, inspire loyalty, and drive measurable impact in today’s attention-driven economy. For more information, visit
superleague.com
.
Media Contact:
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