Smithfield launches "We Speak Pork" campaign featuring Ben Schwartz to promote its pork products and engage younger audiences.
Quiver AI Summary
Smithfield® has launched a national advertising campaign titled "We Speak Pork," featuring Ben Schwartz, an Emmy Award-winning actor and comedian, as the voice of its pork products, including bacon and smoked hams. The campaign aims to enhance Smithfield Foods' position in the value-added packaged meats segment, highlighting the flavor and quality of their products while appealing to Gen Z and Millennials through engaging visuals and a fun narrative. Schwartz expressed enthusiasm for representing Smithfield in the campaign, which showcases the versatility of the brand’s offerings. The ads, designed to be eye-catching and entertaining, are available on digital platforms and aim to strengthen brand awareness and consumer interest. Smithfield Foods is recognized as a leading provider in the packaged meats industry, with a strong market presence.
Potential Positives
- Smithfield has launched a new national advertising campaign, “We Speak Pork,” featuring prominent actor and comedian Ben Schwartz, which is likely to enhance brand visibility and appeal to a broader audience.
- The campaign is designed to specifically target Gen Zs and Millennials, potentially driving curiosity and consideration among younger demographics.
- Smithfield maintains a strong market position, holding the #1 position in uncooked bacon and smoked ham in the U.S., further solidifying its leadership in the packaged meats segment.
- The new ads are being distributed on popular digital channels, including streaming platforms, which aligns with current consumer media consumption patterns and maximizes outreach.
Potential Negatives
- While the campaign aims to appeal to Gen Zs and Millennials, it may not resonate with older consumer demographics who are significant to the meat market.
- The choice of a celebrity voice actor, while potentially engaging, could also lead to perceptions that the brand prioritizes entertainment over the quality of the product, risking alienation of traditional consumers.
- The heavy focus on digital marketing channels may neglect certain customer segments that prefer traditional media, limiting the campaign's overall reach and effectiveness.
FAQ
What is the “We Speak Pork” campaign about?
The “We Speak Pork” campaign showcases Smithfield’s pork products, highlighting their quality and flavor through a humorous approach.
Who is featured in the Smithfield advertising campaign?
Emmy Award-winning writer and comedian Ben Schwartz is the voice featured in the “We Speak Pork” campaign.
What products does Smithfield promote in this campaign?
Smithfield promotes various products, including bacon, Prime Fresh lunch meat, smoked hams, and pre-marinated pork tenderloins in the campaign.
How does the campaign target younger audiences?
The campaign focuses on Gen Zs and Millennials by using an entertaining voice and bold visuals to drive curiosity and consideration.
Where can consumers watch the new Smithfield ads?
The ads are available on digital channels, including streaming platforms and the Smithfield brand's YouTube channel.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
SMITHFIELD, Va., Aug. 05, 2025 (GLOBE NEWSWIRE) -- Smithfield ® has launched a new national advertising campaign, “We Speak Pork,” showcasing pork so good it speaks for itself.
The video campaign features Emmy Award-winning writer, actor and comedian Ben Schwartz as the voice of Smithfield’s portfolio of products , including bacon, Prime Fresh lunch meat, smoked hams and pre-marinated pork tenderloins. Schwartz’s credits include NBC’s “Parks and Recreation,” “House of Lies,” the “Sonic the Hedgehog” movie series, “The Afterparty,” and the “Ben Schwartz and Friends Tour,” which sold out Radio City Music Hall and the Sydney Opera House.
“This new creative campaign is an extension of Smithfield Foods’ continuing strategy to grow our leadership position in the value-added packaged meats segment,” said Steve France, president of packaged meats for Smithfield Foods. “We Speak Pork puts our delicious Smithfield products front and center – in their own voice – to remind consumers of the unmatched flavor and quality of Smithfield’s expertly crafted pork products. It’s an entertaining way to appeal to new audiences and let them see the fun side of the Smithfield brand.”
“I am proud to finally answer the question that has tormented mankind for years: "If Smithfield pork could talk, what would it sound like?" The answer is me. And in a way, I feel like we always knew. I am excited to work with Smithfield and begin my pork product journey as the voice of their "We Speak Pork" campaign,” said Schwartz.
Designed to drive awareness among Gen Zs and Millennials, the campaign provides a relevant and authentic voice for the Smithfield brand to drive curiosity and consideration. The creative platform grabs attention with bold product visuals to showcase the versatility and convenience of Smithfield’s products, which allow consumers to explore bold flavors for everyday use.
Smithfield holds the #1 market position in uncooked bacon and smoked ham in the U.S., and top-ten positions in uncooked breakfast sausage and packaged lunch meat nationwide.
The new “We Speak Pork” ads, directed by David Ma and created by The Escape Pod Chicago, are now on digital channels including streaming platforms, and are also available on the Smithfield brand’s YouTube channel .
To see the complete line of Smithfield products, recipes, inspiration tips and more, please visit smithfield.sfdbrands.com .
The Smithfield brand leads Smithfield Foods’ portfolio of iconic brands including Eckrich, Farmland and Nathan’s Famous, among many others. Smithfield Foods’ brands hold the #2 overall U.S. market position for branded packaged meats, with top-three share in 15 of the 25 packaged meats categories in which they compete.
About Smithfield
Smithfield
®
isn’t only a leading provider of high-quality pork products. We’re also a leading provider of the most important part of any meal: premium, high-quality meat. And we take our meat duties seriously. After all, the rest of the meal is just a side dish. Smithfield products were first introduced in 1936 in Smithfield, Virginia, by people who lived for the love of meat. Today, the Smithfield brand stands for craftsmanship, authenticity and pure passion as we continue to give meat lovers across the country the deliciousness they crave: our classic bacon, slow-smoked holiday hams, hand-trimmed ribs, marinated fresh pork, smoked meats, and even more meaty magic. All Smithfield products not only meet our customers’ high flavor standards but also meet the highest quality and safety standards in the industry. All while being produced right here in the USA. To learn more about the Smithfield portfolio of products, please visit
www.Smithfield.com
and connect with us on
Facebook
,
Instagram
,
YouTube
and
X (formally known as Twitter
). Smithfield
®
is a brand of Smithfield Foods, Inc.
About Ben Schwartz
Ben Schwartz is an Emmy Award-winning writer, actor and comedian. His credits include NBC’s “Parks and Recreation,” “House of Lies,” the “Sonic the Hedgehog” movie series, “The Afterparty,” and the “Ben Schwartz and Friends Tour,” which sold out Radio City Music Hall and the Sydney Opera House. Find out more about Ben at
https://www.rejectedjokes.com/
.
About Smithfield Foods
Smithfield Foods (Nasdaq: SFD) is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.
Contact:
Ray Atkinson
Smithfield Foods, Inc.
(757) 576-1383
[email protected]
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/458e5b77-52cc-4d54-915a-68cdb162bb23
https://www.globenewswire.com/NewsRoom/AttachmentNg/0ec69147-1602-4da1-a726-8cca7eafc6af
https://www.globenewswire.com/NewsRoom/AttachmentNg/92b316a0-ee0e-4f25-82e8-f7f2816ed67d
https://www.globenewswire.com/NewsRoom/AttachmentNg/40085cf3-2393-4097-9b03-9f4fe8956845
A video accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/551450f3-106a-4b04-bb41-c4876bb0878e
