A ServiceTitan report reveals contractors waste 57% of time on non-selling activities, hindering growth and efficiency.
Quiver AI Summary
ServiceTitan has released its first annual Commercial Sales and Marketing Report, highlighting that 57% of contractors devote nearly half their time to non-selling activities, which hampers growth and performance. The survey of over 1,000 contractors reveals that while many use customer relationship management (CRM) systems, they often get caught in repetitive tasks that could be automated with advanced CRM and AI technologies. The report also identifies inefficient sales cycles as a major hurdle, with 44% of businesses experiencing cycles of four months or longer, limiting their ability to generate new leads. Despite a significant reliance on referrals and paid advertising for revenue, many contractors express dissatisfaction with their CRM solutions, citing a lack of industry-specific features and high costs. The adoption of AI remains low, although those using it report benefits in efficiency. The report underscores the need for a structured account management approach and the potential for customizable CRM and AI integration to enhance sales efficiency and business growth.
Potential Positives
- ServiceTitan's Commercial Sales and Marketing Report highlights the significant inefficiencies within the commercial contractor space, underscoring the need for advanced CRM and AI solutions, which positions ServiceTitan as a key player in providing these technologies.
- The report reveals that integrating AI with CRMs can drive efficiency and growth, reinforcing ServiceTitan’s expertise and innovative approach in transforming the trades industry.
- By emphasizing the current dissatisfaction with existing CRM solutions among contractors, ServiceTitan can leverage this information to promote its own customizable offerings, tapping into a potential market gap.
Potential Negatives
- 57% of contractors spending nearly half their time on non-selling activities indicates a significant efficiency problem that could hinder ServiceTitan's credibility as a solution provider.
- Only 41% of contractors report satisfaction with existing CRM solutions, suggesting dissatisfaction among customers that could affect ServiceTitan's reputation and market position.
- 37% of businesses lack a structured approach to account management, which points to significant operational weaknesses that could reflect poorly on ServiceTitan's effectiveness in providing comprehensive solutions.
FAQ
What percentage of contractors spend time on non-selling activities?
57% of contractors spend nearly half of their time on non-selling activities, impacting their growth potential.
How do inefficient sales cycles affect contractors?
Inefficient sales cycles can lead to missed growth opportunities, with 44% of businesses reporting cycles of four months or longer.
What are the top marketing priorities for commercial contractors?
The top marketing priorities include increasing brand awareness, expanding digital marketing, and generating leads.
Why are contractors unsatisfied with their CRM solutions?
41% of contractors report dissatisfaction due to lack of industry-specific features, high costs, and limited reporting capabilities.
What role does AI play in the sales processes of contractors?
AI is used by 29% of contractors, mainly for sales content creation, lead scoring, and automating CRM data entry.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$TTAN Congressional Stock Trading
Members of Congress have traded $TTAN stock 1 times in the past 6 months. Of those trades, 1 have been purchases and 0 have been sales.
Here’s a breakdown of recent trading of $TTAN stock by members of Congress over the last 6 months:
- REPRESENTATIVE ROBERT BRESNAHAN purchased up to $15,000 on 06/11.
To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.
$TTAN Insider Trading Activity
$TTAN insiders have traded $TTAN stock on the open market 159 times in the past 6 months. Of those trades, 0 have been purchases and 159 have been sales.
Here’s a breakdown of recent trading of $TTAN stock by insiders over the last 6 months:
- VENTURE PARTNERS VIII L.P. BESSEMER has made 0 purchases and 39 sales selling 1,872,521 shares for an estimated $207,987,137.
- ARA MAHDESSIAN (Chief Executive Officer) has made 0 purchases and 28 sales selling 283,454 shares for an estimated $31,249,644.
- VAHE KUZOYAN (President) has made 0 purchases and 23 sales selling 110,640 shares for an estimated $12,091,022.
- WILLIAM J.G. GRIFFITH has made 0 purchases and 6 sales selling 90,917 shares for an estimated $10,000,103.
- STRATEGIC PARTNERS V, L.P. ICONIQ has made 0 purchases and 6 sales selling 90,917 shares for an estimated $10,000,103.
- DAVID SHERRY (Chief Financial Officer) has made 0 purchases and 28 sales selling 43,151 shares for an estimated $4,666,733.
- BYRON B DEETER has made 0 purchases and 20 sales selling 31,187 shares for an estimated $3,511,656.
- MICHELE O'CONNOR (Chief Accounting Officer) has made 0 purchases and 9 sales selling 6,919 shares for an estimated $784,238.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$TTAN Analyst Ratings
Wall Street analysts have issued reports on $TTAN in the last several months. We have seen 10 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Piper Sandler issued a "Overweight" rating on 09/19/2025
- Stifel issued a "Buy" rating on 09/05/2025
- Wells Fargo issued a "Overweight" rating on 09/05/2025
- Baird issued a "Outperform" rating on 09/05/2025
- BMO Capital issued a "Outperform" rating on 08/28/2025
- Needham issued a "Buy" rating on 06/06/2025
- TD Securities issued a "Buy" rating on 05/21/2025
To track analyst ratings and price targets for $TTAN, check out Quiver Quantitative's $TTAN forecast page.
$TTAN Price Targets
Multiple analysts have issued price targets for $TTAN recently. We have seen 14 analysts offer price targets for $TTAN in the last 6 months, with a median target of $140.0.
Here are some recent targets:
- Parker Lane from Stifel set a target price of $145.0 on 09/19/2025
- Brent Bracelin from Piper Sandler set a target price of $155.0 on 09/19/2025
- Michael Turrin from Wells Fargo set a target price of $140.0 on 09/19/2025
- David Hynes from Canaccord Genuity set a target price of $140.0 on 09/19/2025
- Tyler Radke from Citigroup set a target price of $123.0 on 09/09/2025
- Scott Berg from Needham set a target price of $140.0 on 09/05/2025
- Josh Baer from Morgan Stanley set a target price of $118.0 on 09/05/2025
Full Release
57% of Contractors Spend Nearly Half of Their Time on Non-Selling Activities, Stalling Growth and Performance Opportunities
LOS ANGELES, Sept. 30, 2025 (GLOBE NEWSWIRE) -- ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released its first annual Commercial Sales and Marketing Report , which surveyed over 1,000 commercial sales and marketing contractors. The report reveals that 57% of commercial contractors spend close to half of their time on non-selling activities, indicating they are missing out on opportunities to improve performance and drive growth. While a majority of businesses are using customer relationship management (CRM) systems, contractors report being stuck doing work that the right CRM and AI could automate, ultimately solving many of their core challenges.
“Commercial business leaders run complex operations that rely on deals closing, building strong customer relationships, and reducing overhead work to consistently drive growth,” said Bryan Olshock, chief marketing officer of ServiceTitan. “As the report notes, CRMs are gaining traction to push these efforts forward, but adding AI-powered software unlocks even greater business value. The results are too valuable to ignore, and a modern sales and marketing architecture made up of sales teams, AI, and CRMs is key to delivering lasting impact to customers, increasing efficiency and revenue growth. We’ll continue to see adoption increase for businesses to scale.”
Inefficient Sales Cycles Lead to Missed Growth Opportunities
In addition to contractors being bogged down by non-selling activities, inefficient sales cycles are another key challenge, with 44% of businesses reporting a typical sales cycle of four months or longer. Specifically, 10% have cycles of 4-6 months, 11% have cycles of 7-12 months, and 23% have cycles exceeding 12 months. When too much time is spent on sales cycles and developing job summaries, conducting discovery calls, or following up on estimates, there’s less time to generate new leads, and forecasting growth becomes more difficult.
Marketing and Sales Priorities are Shaped by Customer Relationships
According to the report, the majority of businesses rely on referrals and repeat business from existing customers (71%) and paid advertising (71%) as a crucial source of revenue, followed by website and organic digital marketing (67%). To maximize the impact of their sales and marketing efforts, the top marketing priorities for commercial business leaders are increasing brand awareness (66%), expanding digital marketing initiatives (66%), and generating leads (41%).
Gaps Persist in Account Management Structure
A significant portion of commercial businesses have dedicated sales representatives (48%) or a hybrid model (22%), but a large gap exists in how accounts are managed. The report reveals that 63% of businesses surveyed have a clear, structured approach to account ownership, meaning that 37% of sales teams operate on an ad hoc, first-come, or judgment-based system. This lack of formal structure extends to specialization, with the report noting that specialization by geography or industry remains limited.
Customizable CRMs Unlock Efficiency and Growth
Despite widespread adoption of CRMs (78%), the report findings indicate that many business leaders aren’t happy with the solutions. Under half of contractors (41%) report being satisfied. For 37% of contractors, a lack of industry-specific features is a primary challenge, followed by high cost (29%), and limited reporting capabilities (22%). This is where advanced, customizable CRM capabilities unlock efficiency and growth.
AI Adoption Trails, but the Value is Clear
The use of AI in sales processes is still a developing area for commercial business leaders, with only 29% of respondents currently using AI agents. Among the businesses that do use AI, the applications are focused on key areas that can boost efficiency, including sales content creation and personalization (58%), lead scoring and qualification (43%), and automating CRM data entry and updates (43%). The report also notes that AI usage is more concentrated among higher-performing businesses. Combining AI with CRMs can empower business leaders to be more efficient with their sales cycles, limit overhead work and automate workflows to minimize gaps in account ownership.
To review the full findings and key takeaways, download ServiceTitan’s Commercial Sales and Marketing Report here .
About the research
This research was conducted by Thrive Analytics on behalf of ServiceTitan, polling more than 1,000 commercial sales directors/managers, business development managers, service department managers, and estimators, primarily in mechanical, electrical and plumbing. The survey was conducted from July 14 to July 31, 2025. This research is for informational purposes only and ServiceTitan provides no assurances (express or implied) with respect to the accuracy of the survey data. Forward-looking economic and industry outlooks represent the views of the survey respondents, and may not represent the view of ServiceTitan or its affiliates.
About ServiceTitan
ServiceTitan
is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.
Press Contact
Max Wertheimer
ServiceTitan, Inc.
[email protected]
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