ServiceNow shares rise as investors focus on Analyst Day and fresh enterprise AI partnership momentum

ServiceNow, Inc. (NOW) is up 4.5% today. Here is some analysis on what might have caused this price movement.

Analysis: The move appears tied to investors positioning ahead of ServiceNow’s Financial Analyst Day on May 4 in Las Vegas, where management is expected to provide financial updates and highlight newer AI-driven workflow capabilities. Sentiment may also be getting a lift from a recently announced, multi-year enterprise agreement with DXC that spotlights ServiceNow’s agentic AI ambitions in core business functions.

Details:

ServiceNow scheduled its Financial Analyst Day 2026 for Monday, May 4 (1:30 p.m. PT) in Las Vegas, featuring executive presentations focused on financial updates plus AI-driven workflows and platform innovation.

DXC and ServiceNow announced a new multi-year agreement to modernize core enterprise operations and deploy AI at scale, with DXC planning to act as an early adopter (“Customer Zero”) for ServiceNow’s Core Business Suite capabilities.

ServiceNow’s most recent quarterly update (Q1 2026) highlighted topline and profitability performance that exceeded the company’s guidance range and included a higher full-year subscription revenue outlook, which can set a supportive backdrop into investor events.

Sources:

ServiceNow Investor Relations, PRNewswire, DXC Technology

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$NOW Insider Trading Activity

$NOW insiders have traded $NOW stock on the open market 22 times in the past 6 months. Of those trades, 2 have been purchases and 20 have been sales.

Here’s a breakdown of recent trading of $NOW stock by insiders over the last 6 months:

WILLIAM R MCDERMOTT (Chairman & CEO) has made 2 purchases buying 28,682 shares for an estimated $3,000,057 and 0 sales.
PAUL FIPPS (President, Global Customer Ops) has made 0 purchases and 3 sales selling 13,642 shares for an estimated $1,646,765.
JACQUELINE P CANNEY (Chief People & AI Enblmt. Off.) has made 0 purchases and 5 sales selling 9,489 shares for an estimated $1,278,686.
GINA MASTANTUONO (President and CFO) has made 0 purchases and 2 sales selling 832 shares for an estimated $689,686.
NICHOLAS TZITZON (Vice Chairman) sold 522 shares for an estimated $431,735
PAUL EDWARD CHAMBERLAIN has made 0 purchases and 2 sales selling 1,800 shares for an estimated $394,155.
KEVIN THOMAS MCBRIDE (Principal Accounting Officer) has made 0 purchases and 2 sales selling 1,680 shares for an estimated $383,888.
RUSSELL S ELMER (General Counsel) has made 0 purchases and 4 sales selling 444 shares for an estimated $377,999.
LAWRENCE JACKSON sold 265 shares for an estimated $214,708

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API.

$NOW Hedge Fund Activity

We have seen 1,208 institutional investors add shares of $NOW stock to their portfolio, and 1,119 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC removed 40,177,170 shares (-74.2%) from their portfolio in Q4 2025, for an estimated $6,154,740,672
NORGES BANK added 13,192,716 shares (+inf%) to their portfolio in Q4 2025, for an estimated $2,020,992,164
NUVEEN, LLC removed 5,535,715 shares (-58.1%) from their portfolio in Q1 2026, for an estimated $579,810,789
CARDANO RISK MANAGEMENT B.V. removed 4,463,794 shares (-90.8%) from their portfolio in Q1 2026, for an estimated $467,537,783
FRANKLIN RESOURCES INC removed 3,885,321 shares (-35.6%) from their portfolio in Q4 2025, for an estimated $595,192,323
EDGEWOOD MANAGEMENT LLC removed 3,767,779 shares (-55.0%) from their portfolio in Q4 2025, for an estimated $577,186,065
NORDEA INVESTMENT MANAGEMENT AB added 3,743,087 shares (+388.7%) to their portfolio in Q4 2025, for an estimated $573,403,497

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API.

$NOW Government Contracts

We have seen $749,146 of award payments to $NOW over the last year.

Here are some of the awards which we have have seen pay out the most over the last year:

SOFTWARE LICENSE RENEWAL: $749,146

To track government contracts to publicy traded companies, check out Quiver Quantitative's government contracts dashboard.

$NOW Congressional Stock Trading

Members of Congress have traded $NOW stock 7 times in the past 6 months. Of those trades, 4 have been purchases and 3 have been sales.

Here’s a breakdown of recent trading of $NOW stock by members of Congress over the last 6 months:

REPRESENTATIVE JOSH GOTTHEIMER has traded it 3 times. They made 1 purchase worth up to $15,000 on 03/06 and 2 sales worth up to $30,000 on 01/30, 12/17.
REPRESENTATIVE BYRON DONALDS has traded it 2 times. They made 2 purchases worth up to $30,000 on 02/10 and 0 sales.
SENATOR MARKWAYNE MULLIN purchased up to $50,000 on 12/29.
REPRESENTATIVE GILBERT RAY CISNEROS, JR. sold up to $15,000 on 11/07.

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard. You can access data on congressional stock trades through the Quiver Quantitative API.

$NOW Analyst Ratings

Wall Street analysts have issued reports on $NOW in the last several months. We have seen 6 firms issue buy ratings on the stock, and 1 firms issue sell ratings.

Here are some recent analyst ratings:

Needham issued a "Buy" rating on 02/05/2026
BTIG issued a "Buy" rating on 01/29/2026
DA Davidson issued a "Buy" rating on 01/29/2026
Mizuho issued a "Outperform" rating on 01/21/2026
BMO Capital issued a "Outperform" rating on 01/21/2026
RBC Capital issued a "Outperform" rating on 01/05/2026
Keybanc issued a "Underweight" rating on 12/15/2025

To track analyst ratings and price targets for $NOW, check out Quiver Quantitative's $NOW forecast page.

$NOW Price Targets

Multiple analysts have issued price targets for $NOW recently. We have seen 25 analysts offer price targets for $NOW in the last 6 months, with a median target of $135.0.

Here are some recent targets:

Allan Verkhovski from BTIG set a target price of $150.0 on 05/04/2026
Tyler Radke from Citigroup set a target price of $158.0 on 04/30/2026
Michael Turrin from Wells Fargo set a target price of $160.0 on 04/23/2026
Rob Owens from Piper Sandler set a target price of $140.0 on 04/23/2026
Mike Cikos from Needham set a target price of $115.0 on 04/23/2026
Rob Oliver from Baird set a target price of $118.0 on 04/23/2026
Keith Bachman from BMO Capital set a target price of $115.0 on 04/23/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.