Insider Purchases Ignite Interest: Social media chatter highlights ServiceNow's CEO acquiring $3 million in shares, interpreted as robust leadership conviction amid sector headwinds. A U.S. representative's February buy has surged 16 percent, drawing attention to timely political trades.
Valuation Draws Scrutiny: Participants emphasize the stock's deepest drawdown from highs, now at historically low multiples despite remaining performance obligations tripling to $12.9 billion since 2021. Institutional ownership hovers near 88 percent, signaling enduring big-investor faith.
AI Momentum Builds: Excitement centers on Now Assist's $600 million annual contract value, projected to double in 2026 within a vast addressable market. New public-sector AI tools and a $5 billion buyback further stoke recovery hopes after recent surges.
Note: This discussion summary was generated from an AI condensation of post data.
ServiceNow Insider Trading Activity
ServiceNow insiders have traded $NOW stock on the open market 21 times in the past 6 months. Of those trades, 2 have been purchases and 19 have been sales.
Here’s a breakdown of recent trading of $NOW stock by insiders over the last 6 months:
- WILLIAM R MCDERMOTT (Chairman & CEO) has made 2 purchases buying 28,682 shares for an estimated $3,000,057 and 0 sales.
- PAUL FIPPS (President, Global Customer Ops) has made 0 purchases and 3 sales selling 13,642 shares for an estimated $1,646,765.
- GINA MASTANTUONO (President and CFO) has made 0 purchases and 2 sales selling 832 shares for an estimated $689,686.
- JACQUELINE P CANNEY (Chief People & AI Enblmt. Off.) has made 0 purchases and 4 sales selling 562 shares for an estimated $478,818.
- NICHOLAS TZITZON (Vice Chairman) sold 522 shares for an estimated $431,735
- PAUL EDWARD CHAMBERLAIN has made 0 purchases and 2 sales selling 1,800 shares for an estimated $394,155.
- KEVIN THOMAS MCBRIDE (Principal Accounting Officer) has made 0 purchases and 2 sales selling 1,680 shares for an estimated $383,888.
- RUSSELL S ELMER (General Counsel) has made 0 purchases and 4 sales selling 444 shares for an estimated $377,999.
- LAWRENCE JACKSON sold 265 shares for an estimated $214,708
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
ServiceNow Revenue
ServiceNow had revenues of $3.6B in Q4 2025. This is an increase of 20.66% from the same period in the prior year.
You can track NOW financials on Quiver Quantitative's NOW stock page.
ServiceNow Congressional Stock Trading
Members of Congress have traded $NOW stock 8 times in the past 6 months. Of those trades, 5 have been purchases and 3 have been sales.
Here’s a breakdown of recent trading of $NOW stock by members of Congress over the last 6 months:
- REPRESENTATIVE BYRON DONALDS has traded it 2 times. They made 2 purchases worth up to $30,000 on 02/10 and 0 sales.
- REPRESENTATIVE JOSH GOTTHEIMER has traded it 2 times. They made 0 purchases and 2 sales worth up to $30,000 on 01/30, 12/17.
- SENATOR MARKWAYNE MULLIN has traded it 2 times. They made 2 purchases worth up to $65,000 on 12/29, 09/24 and 0 sales.
- REPRESENTATIVE GILBERT RAY CISNEROS, JR. has traded it 2 times. They made 1 purchase worth up to $15,000 on 10/17 and 1 sale worth up to $15,000 on 11/07.
To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.
ServiceNow Hedge Fund Activity
We have seen 1,168 institutional investors add shares of ServiceNow stock to their portfolio, and 1,209 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC removed 40,177,170 shares (-74.2%) from their portfolio in Q4 2025, for an estimated $6,154,740,672
- NORGES BANK added 13,192,716 shares (+inf%) to their portfolio in Q4 2025, for an estimated $2,020,992,164
- CARDANO RISK MANAGEMENT B.V. added 4,393,375 shares (+838.3%) to their portfolio in Q4 2025, for an estimated $673,021,116
- FRANKLIN RESOURCES INC removed 3,885,321 shares (-35.6%) from their portfolio in Q4 2025, for an estimated $595,192,323
- EDGEWOOD MANAGEMENT LLC removed 3,767,779 shares (-55.0%) from their portfolio in Q4 2025, for an estimated $577,186,065
- NORDEA INVESTMENT MANAGEMENT AB added 3,743,087 shares (+388.7%) to their portfolio in Q4 2025, for an estimated $573,403,497
- MORGAN STANLEY removed 3,360,537 shares (-12.9%) from their portfolio in Q4 2025, for an estimated $514,800,663
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
ServiceNow Government Contracts
We have seen $749,146 of award payments to $NOW over the last year.
Here are some of the awards which we have have seen pay out the most over the last year:
- SOFTWARE LICENSE RENEWAL: $749,146
To track government contracts to publicy traded companies, check out Quiver Quantitative's government contracts dashboard.
ServiceNow Analyst Ratings
Wall Street analysts have issued reports on $NOW in the last several months. We have seen 14 firms issue buy ratings on the stock, and 1 firms issue sell ratings.
Here are some recent analyst ratings:
- Needham issued a "Buy" rating on 02/05/2026
- DA Davidson issued a "Buy" rating on 01/29/2026
- BTIG issued a "Buy" rating on 01/29/2026
- Mizuho issued a "Outperform" rating on 01/21/2026
- BMO Capital issued a "Outperform" rating on 01/21/2026
- RBC Capital issued a "Outperform" rating on 01/05/2026
- Keybanc issued a "Underweight" rating on 12/15/2025
To track analyst ratings and price targets for ServiceNow, check out Quiver Quantitative's $NOW forecast page.
ServiceNow Price Targets
Multiple analysts have issued price targets for $NOW recently. We have seen 22 analysts offer price targets for $NOW in the last 6 months, with a median target of $195.0.
Here are some recent targets:
- Mike Cikos from Needham set a target price of $155.0 on 02/09/2026
- Tyler Radke from Citigroup set a target price of $237.0 on 01/30/2026
- Steven Koenig from Macquarie set a target price of $140.0 on 01/29/2026
- Brad Reback from Stifel set a target price of $180.0 on 01/29/2026
- Matthew Hedberg from RBC Capital set a target price of $185.0 on 01/29/2026
- Allan Verkhovski from BTIG set a target price of $200.0 on 01/29/2026
- Thomas Blakey from Cantor Fitzgerald set a target price of $200.0 on 01/29/2026
This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.
