We estimate that the CEO of Sally Beauty Holdings, Inc. ($SBH), Denise A. Paulonis, received a compensation of $9,112,619 in 2025. This is an increase of 17.27% from an estimated $7,538,897 in 2024.
These estimates are based on a new DEF14A filing, filed with the SEC on December 10, 2025. Note that parsing errors may occur.
You can track $SBH on Quiver Quantitative's $SBH stock dashboard.
$SBH Stock Insider Trading Activity
$SBH Stock insiders have traded $SBH stock on the open market 5 times in the past 6 months. Of those trades, 4 have been purchases and 1 have been sales.
Here’s a breakdown of recent trading of $SBH stock by insiders over the last 6 months:
- SCOTT C SHERMAN (SVP, CLO and CHRO) sold 15,000 shares for an estimated $244,086
- DENISE PAULONIS (President & CEO) purchased 4,500 shares for an estimated $52,830
- MAX R. RANGEL purchased 3,500 shares for an estimated $49,239
- DEBRA GOLDING PERELMAN purchased 2,300 shares for an estimated $31,011
- DIANA SUE FERGUSON purchased 2,500 shares for an estimated $30,049
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$SBH Stock Hedge Fund Activity
We have seen 128 institutional investors add shares of $SBH Stock stock to their portfolio, and 148 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- WASATCH ADVISORS LP added 4,597,162 shares (+inf%) to their portfolio in Q3 2025, for an estimated $74,841,797
- GOLDMAN SACHS GROUP INC added 2,094,427 shares (+330.6%) to their portfolio in Q3 2025, for an estimated $34,097,271
- UBS GROUP AG removed 1,361,482 shares (-53.2%) from their portfolio in Q3 2025, for an estimated $22,164,926
- ARROWMARK COLORADO HOLDINGS LLC removed 1,153,869 shares (-36.0%) from their portfolio in Q3 2025, for an estimated $18,784,987
- SG CAPITAL MANAGEMENT LLC removed 1,116,672 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $10,340,382
- AMERICAN CENTURY COMPANIES INC added 1,055,669 shares (+174.4%) to their portfolio in Q3 2025, for an estimated $17,186,291
- QUBE RESEARCH & TECHNOLOGIES LTD removed 1,039,272 shares (-64.6%) from their portfolio in Q3 2025, for an estimated $16,919,348
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$SBH Stock Analyst Ratings
Wall Street analysts have issued reports on $SBH in the last several months. We have seen 2 firms issue buy ratings on the stock, and 1 firms issue sell ratings.
Here are some recent analyst ratings:
- Morgan Stanley issued a "Underweight" rating on 11/14/2025
- Canaccord Genuity issued a "Buy" rating on 09/15/2025
- TD Cowen issued a "Buy" rating on 09/04/2025
To track analyst ratings and price targets for $SBH Stock, check out Quiver Quantitative's $SBH forecast page.
$SBH Stock Price Targets
Multiple analysts have issued price targets for $SBH recently. We have seen 4 analysts offer price targets for $SBH in the last 6 months, with a median target of $15.25.
Here are some recent targets:
- Simeon Gutman from Morgan Stanley set a target price of $13.0 on 11/14/2025
- Stephanie Wissink from Jefferies set a target price of $14.5 on 10/28/2025
- Susan Anderson from Canaccord Genuity set a target price of $19.0 on 09/15/2025
- Oliver Chen from TD Cowen set a target price of $16.0 on 09/04/2025
This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.
