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A recent analysis of Bloomberg Second Measure data has revealed a concerning trend: affluent Americans are curtailing their spending. This shift in consumer behavior is particularly evident among retailers that cater to this affluent demographic, such as Apple, Coach, and Nordstrom. These retailers have experienced a significant decline in sales in the months leading up to the crucial holiday shopping season.

To better understand this trend, Bloomberg created an affluence index comprising 30 large retailers and brands that cater to affluent consumers. This index revealed that sales for these companies have been steadily declining since January, with a particularly sharp drop in the three-month period from August to October.

This decline in sales is attributed to a combination of factors, including record-high interest rates, soaring inflation, and a growing sense of caution among affluent consumers. These factors are causing wealthier Americans to tighten their wallets and be more selective about their spending.

The slowdown in spending among affluent Americans is not only impacting retailers but also affecting other sectors of the economy. For instance, Harley-Davidson has reported a decrease in sales of its motorcycles, while Revolve Group, an online fashion retailer targeting affluent consumers, has warned of potential challenges ahead. These developments further highlight the broader economic implications of the spending slowdown among the upper middle class.

Overall, the recent decline in spending among affluent Americans is a concerning sign for the US economy. This trend suggests that even wealthier consumers are feeling the pinch of inflation and rising interest rates, potentially signaling a broader economic slowdown.

As the holiday shopping season approaches, it will be crucial to monitor consumer behavior closely to gauge the severity of this trend and its potential impact on the overall economy.