Nike shares slide as weak outlook and China softness overshadow fiscal Q3 beat

Nike, Inc. (NKE) is down 14.2% today. Here is some analysis on what might have caused this price movement.

Analysis: Nike’s fiscal Q3 results came in better than feared on some top-line and EPS metrics, but the stock sold off as management’s forward commentary pointed to continued revenue pressure and a slower margin recovery. Investors appeared to focus on ongoing weakness in Greater China and an outlook implying the turnaround will take longer to show up in profitability.

Details:

Nike reported fiscal 2026 third-quarter results on March 31, 2026, with revenue around $11.3 billion and earnings of about $0.35 per share.

Quarterly profit declined materially year over year, signaling that promotions, product resets, and cost pressures are still weighing on margins.

Greater China revenue fell year over year in the quarter, extending a stretch of softness in a key region.

Nike guided to a revenue decline for the next quarter (low single digits), and management indicated the financial benefits of current actions are expected to be more visible later rather than immediately.

Sources:

NIKE, Inc. Investor Relations, Associated Press, Investing.com

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$NKE Insider Trading Activity

$NKE insiders have traded $NKE stock on the open market 8 times in the past 6 months. Of those trades, 4 have been purchases and 4 have been sales.

Here’s a breakdown of recent trading of $NKE stock by insiders over the last 6 months:

MARK G PARKER (EXECUTIVE CHAIRMAN) sold 86,078 shares for an estimated $5,577,854
TIMOTHY D COOK purchased 50,000 shares for an estimated $2,948,500
JORGEN VIG KNUDSTORP purchased 16,150 shares for an estimated $1,002,753
ELLIOTT HILL (PRESIDENT & CEO) purchased 16,388 shares for an estimated $1,001,306
ROBERT LEINWAND (EVP: Chief Legal Officer) has made 0 purchases and 2 sales selling 9,762 shares for an estimated $617,388.
ROBERT HOLMES SWAN purchased 8,691 shares for an estimated $500,080
TREASURE HEINLE (EVP: CHIEF PEOPLE OFFICER) sold 4,300 shares for an estimated $306,461

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$NKE Hedge Fund Activity

We have seen 833 institutional investors add shares of $NKE stock to their portfolio, and 1,088 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

J. STERN & CO. LLP added 47,956,692 shares (+49010.4%) to their portfolio in Q4 2025, for an estimated $3,055,320,847
UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC removed 22,899,247 shares (-76.5%) from their portfolio in Q4 2025, for an estimated $1,458,911,026
JENNISON ASSOCIATES LLC removed 11,838,528 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $754,232,618
WELLINGTON MANAGEMENT GROUP LLP added 11,442,045 shares (+56.3%) to their portfolio in Q4 2025, for an estimated $728,972,686
VIKING GLOBAL INVESTORS LP removed 8,996,579 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $573,172,048
NOMURA HOLDINGS INC removed 7,264,795 shares (-95.5%) from their portfolio in Q4 2025, for an estimated $462,840,089
CAPITAL WORLD INVESTORS added 6,830,938 shares (+16.2%) to their portfolio in Q4 2025, for an estimated $435,199,059

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$NKE Analyst Ratings

Wall Street analysts have issued reports on $NKE in the last several months. We have seen 7 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

RBC Capital issued a "Outperform" rating on 01/06/2026
Piper Sandler issued a "Overweight" rating on 12/19/2025
Truist Securities issued a "Buy" rating on 12/19/2025
Goldman Sachs issued a "Buy" rating on 12/19/2025
Guggenheim issued a "Buy" rating on 12/10/2025
Wells Fargo issued a "Overweight" rating on 11/13/2025
BTIG issued a "Buy" rating on 10/15/2025

To track analyst ratings and price targets for $NKE, check out Quiver Quantitative's $NKE forecast page.

$NKE Price Targets

Multiple analysts have issued price targets for $NKE recently. We have seen 17 analysts offer price targets for $NKE in the last 6 months, with a median target of $70.0.

Here are some recent targets:

Simeon Siegel from Guggenheim set a target price of $74.0 on 04/01/2026
Cristina Fernandez from Telsey Advisory Group set a target price of $55.0 on 04/01/2026
Robert Drbul from BTIG set a target price of $75.0 on 04/01/2026
Lorraine Hutchinson from B of A Securities set a target price of $55.0 on 04/01/2026
Krisztina Katai from Deutsche Bank set a target price of $54.0 on 03/23/2026
Jay Sole from UBS set a target price of $58.0 on 03/19/2026
Adrienne Yih from Barclays set a target price of $73.0 on 03/11/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.