Nature's Sunshine Products, Inc. (NATR) reported first-quarter 2026 results with revenue up sharply year-over-year. Revenue came in at $122.9 million (+56.7% YoY), slightly below the consensus estimate of $125.2 million.
Balance-sheet and cash-flow highlights point to ample liquidity but softer operating cash generation and higher investment.
Market reaction reflected the mixed print: revenue grew strongly but margin and operating-profit pressure narrowed results, while EPS outperformed expectations. The stock moved about 13.97% since market close following the release.
Note: This financials data is sourced from a third-party provider and has not been independently verified by Quiver.
Nature's Sunshine Products Inc. Insider Trading Activity
Nature's Sunshine Products Inc. insiders have traded $NATR stock on the open market 7 times in the past 6 months. Of those trades, 0 have been purchases and 7 have been sales.
Here’s a breakdown of recent trading of $NATR stock by insiders over the last 6 months:
- DANIEL C NORMAN (EVP & President, Asia) has made 0 purchases and 2 sales selling 24,267 shares for an estimated $558,957.
- BRYANT J YATES (EVP & President, Europe) has made 0 purchases and 2 sales selling 21,216 shares for an estimated $513,107.
- JONATHAN DAVID LANOY (SVP, Chief Accounting Officer) has made 0 purchases and 2 sales selling 9,000 shares for an estimated $201,050.
- NATHAN G BROWER (EVP, General Counsel) sold 3,800 shares for an estimated $79,078
To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API.
Nature's Sunshine Products Inc. Hedge Fund Activity
We have seen 86 institutional investors add shares of Nature's Sunshine Products Inc. stock to their portfolio, and 53 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- ALTA FOX CAPITAL MANAGEMENT, LLC removed 303,700 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $6,553,845
- BOSTON PARTNERS added 210,544 shares (+inf%) to their portfolio in Q4 2025, for an estimated $4,543,539
- SKYLANDS CAPITAL, LLC removed 128,100 shares (-70.9%) from their portfolio in Q1 2026, for an estimated $3,073,119
- MANATUCK HILL PARTNERS, LLC removed 102,796 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $2,218,337
- BFSG, LLC added 99,649 shares (+inf%) to their portfolio in Q1 2026, for an estimated $2,390,579
- HILLSDALE INVESTMENT MANAGEMENT INC. added 97,397 shares (+44.4%) to their portfolio in Q1 2026, for an estimated $2,336,554
- ACADIAN ASSET MANAGEMENT LLC added 76,789 shares (+13.9%) to their portfolio in Q4 2025, for an estimated $1,657,106
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API.
Nature's Sunshine Products Inc. Analyst Ratings
Wall Street analysts have issued reports on $NATR in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- DA Davidson issued a "Buy" rating on 11/10/2025
To track analyst ratings and price targets for Nature's Sunshine Products Inc., check out Quiver Quantitative's $NATR forecast page.
Nature's Sunshine Products Inc. Price Targets
Multiple analysts have issued price targets for $NATR recently. We have seen 2 analysts offer price targets for $NATR in the last 6 months, with a median target of $33.0.
Here are some recent targets:
- Brian Holland from DA Davidson set a target price of $33.0 on 03/12/2026
- Susan Anderson from Canaccord Genuity set a target price of $33.0 on 03/11/2026