Myriad Genetics partners with broadcaster Hannah Storm to promote breast cancer risk assessment and the importance of family health history.
Quiver AI Summary
Myriad Genetics, Inc. has announced a collaboration with sports broadcaster Hannah Storm, who recently shared her experience with breast cancer. As an ambassador for Myriad's Breast Cancer Risk Assessment Program, Storm will promote the MyRisk® with RiskScore® Hereditary Cancer Test, which evaluates genetic risks for various cancers. She emphasizes the significance of understanding family health history in assessing cancer risks, particularly for her daughters. After her own diagnosis of stage zero Ductal Carcinoma in Situ (DCIS) was caught early due to additional screening, Storm aims to encourage discussions about hereditary cancers through her social media platforms. Myriad Genetics aims to improve patient care by providing valuable genetic insights to guide treatment decisions.
Potential Positives
- Myriad Genetics has secured a partnership with renowned sports broadcaster Hannah Storm, enhancing its brand visibility and credibility in the health community.
- Hannah Storm's personal experience with breast cancer and her advocacy can significantly raise awareness about the Myriad Genetics Breast Cancer Risk Assessment Program, potentially leading to increased patient engagement and testing.
- The collaboration aims to educate the public on the importance of family health history in cancer risk assessment, which aligns with Myriad’s mission to advance health and well-being.
Potential Negatives
- The reliance on a celebrity ambassador may raise concerns about the depth and credibility of the company’s message regarding hereditary cancer risks, potentially overshadowing the scientific aspects of their genetic testing program.
- The mention of Storm's personal battle with cancer, while impactful, could lead to potential PR challenges if any public backlash occurs against the overall effectiveness or utility of genetic testing, depending on public perception of the outcomes.
- This agreement may be seen as a marketing tactic rather than a commitment to addressing serious health issues, which could undermine trust among healthcare professionals and patients regarding the sincerity of Myriad Genetics' mission.
FAQ
What is the partnership between Myriad Genetics and Hannah Storm?
Hannah Storm will be an ambassador for Myriad Genetics' Breast Cancer Risk Assessment Program, promoting family health history awareness.
What is the MyRisk® with RiskScore® Hereditary Cancer Test?
It is an industry-leading hereditary cancer test that evaluates genetic changes linked to cancer risk and offers personalized risk assessments.
How does knowing family health history influence cancer risk?
Knowing family health history helps identify elevated cancer risks, allowing individuals and their healthcare providers to create effective prevention strategies.
Why is early detection important in breast cancer?
Early detection through additional screenings can significantly improve outcomes, as evidenced by Storm's personal experience with catching her cancer early.
How can Hannah Storm's campaign help others?
Storm's campaign aims to enhance awareness about hereditary cancer risks and encourage women to discuss family health history with healthcare providers.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$MYGN Insider Trading Activity
$MYGN insiders have traded $MYGN stock on the open market 7 times in the past 6 months. Of those trades, 0 have been purchases and 7 have been sales.
Here’s a breakdown of recent trading of $MYGN stock by insiders over the last 6 months:
- PAUL J DIAZ (President and CEO) has traded it 2 times. They made 0 purchases and 2 sales, selling 30,000 shares.
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- HEINRICH DREISMANN sold 10,000 shares.
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Here are some of the largest recent moves:
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Full Release
SALT LAKE CITY, Jan. 09, 2025 (GLOBE NEWSWIRE) -- Myriad Genetics, Inc . (NASDAQ: MYGN), a leader in genetic testing and precision medicine, announced an agreement with Hannah Storm , a nationally renowned sports broadcaster, who recently revealed her battle with breast cancer.
Under the agreement, Storm will act as an ambassador for the Myriad Genetics Breast Cancer Risk Assessment Program featuring the MyRisk ® with RiskScore ® Hereditary Cancer Test , the first and industry-leading hereditary cancer test and polygenic risk prediction test for all ancestries. She will promote the importance of collecting a detailed family health history for cancer and understanding the associated cancer risks.
“Knowing your risk for breast cancer helps you and your provider come up with the game plan for prevention and treatment,” said Storm. “I’m a mother of three daughters, so another very important aspect of genetic testing for me is understanding what I could potentially be passing along to them. This information can help their clinicians determine if they would benefit from early detection tools like ultrasounds and MRIs. For me, additional screening made all the difference in catching my cancer at an early stage.”
“I didn't realize that it was really important to understand what kind of cancers were on both sides of your family. My father died of cancer, but it never occurred to me that because he had cancer that I might have an elevated risk of having cancer,” she continued.
Storm is a longtime SportsCenter anchor and NBC sports anchor, and host of the podcast “NBA DNA with Hannah Storm.” Her world changed in January 2024, when she was diagnosed with stage zero Ductal Carcinoma in Situ (DCIS). A routine mammogram detected something suspicious, prompting an ultrasound, which led to a biopsy that revealed DCIS.
“We commend Hannah for raising awareness about the importance of knowing one’s family health history, as a survey suggests nearly half of women may not know their family health history 1 ,” said Paul J. Diaz, President and CEO, Myriad Genetics. “Working with someone of Hannah’s caliber and reach can encourage more women to engage in conversations about their family’s health history and consider potential preventive steps in consultation with their healthcare providers.”
Storm will share content about the importance of knowing family health history on her social media platforms. She plans to share a number of posts about how to have conversations with your family about hereditary cancers, the importance of knowing both sides of your family health history and what questions to ask.
About MyRisk
®
Hereditary Cancer Test with RiskScore
®
MyRisk with RiskScore evaluates 48 genes associated with hereditary cancer risk to identify genetic changes associated with an increased cancer risk for 11 different cancers. When combined with family history and other clinical factors such as breast density, MyRisk with RiskScore provides eligible patients with a five-year and remaining lifetime breast cancer risk assessment individualized to them.
About Myriad Genetics
Myriad Genetics is a leading genetic testing and precision medicine company dedicated to advancing health and well-being for all. Myriad develops and offers genetic tests that help assess the risk of developing disease or disease progression and guide treatment decisions across medical specialties where genetic insights can significantly improve patient care and lower healthcare costs. For more information, visit
www.myriad.com
.
Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the company’s belief that working with someone of Hannah’s caliber and reach can encourage more women to engage in conversations about their family’s health history and consider potential preventive steps in consultation with their healthcare providers. These “forward-looking statements” are management’s expectations of future events as of the date hereof and are subject to known and unknown risks and uncertainties that could cause actual results, conditions, and events to differ materially and adversely from those anticipated. Such factors include those risks described in the company’s filings with the U.S. Securities and Exchange Commission, including the company’s Annual Report on Form 10-K filed on February 28, 2024, as well as any updates to those risk factors filed from time to time in the company’s Quarterly Reports on Form 10-Q or Current Reports on Form 8-K. Myriad is not under any obligation, and it expressly disclaims any obligation, to update or alter any forward-looking statements, whether as a result of new information, future events or otherwise except as required by law.
Investor Contact
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(801) 584-3532
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Media Contact
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(385) 318-3718
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1 2022 Myriad Genetics Health Survey.