The State of Snacking report reveals familial and cultural influences on global snacking habits, especially during holidays.
Quiver AI Summary
According to the sixth annual State of Snacking™ report by Mondelēz International, snacking habits are deeply influenced by childhood memories and family traditions, especially during the holiday season. The survey, conducted in partnership with The Harris Poll, highlights the strong connection between shared snacks and cultural celebrations across different countries, with a particular emphasis on Asian cultures. Key findings show that 76% of respondents associate fond childhood memories with snack sharing, and 78% enjoy sharing their favorite snacks with others. Additionally, 73% believe certain snacks have been passed down through generations. The report emphasizes that snacking transcends mere cravings, playing a crucial role in creating connections and celebrating traditions. Mondelēz continues to provide a range of products that align with these enduring family customs.
Potential Positives
- Highlights consumer insights showing that 76% of people associate childhood memories with sharing snacks, reinforcing the emotional connection to the brand's products.
- Confirms the significance of snacking traditions across generations, noting that 73% of consumers have family snacks that have been passed down, which underlines the brand's potential for long-term loyalty.
- Demonstrates cultural relevance in Asian markets, where snacking is integral to celebrations, which may enhance marketing strategies in these regions.
- The company reported net revenues of approximately $36.4 billion for 2024, indicating strong financial performance and market presence.
Potential Negatives
- None
FAQ
What is the State of Snacking report?
The State of Snacking report is a survey analyzing global snacking behaviors, developed by Mondelēz International and The Harris Poll.
How do childhood memories influence snacking?
Childhood memories significantly affect snacking choices, as many consumers associate snacks with cherished family experiences and traditions.
What cultural significance do snacks have in Asian communities?
In Asian cultures, snacks are integral to celebrations and communal experiences, reinforcing heritage and traditions during holidays.
Which countries value sharing childhood snacks the most?
The highest rates of sharing childhood snacks are observed in the Philippines, Indonesia, China, and India, with around 90% agreement.
How does Mondelēz International support family snacking traditions?
Mondelēz International offers a range of products that have been part of family traditions across generations, emphasizing connection and memory.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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- Andrew Lazar from Barclays set a target price of $77.0 on 07/31/2025
- Michael Lavery from Piper Sandler set a target price of $67.0 on 07/30/2025
Full Release
- Many consumers link snacking to some of their most treasured childhood experiences.
- Snacking habits often become deeply ingrained in family traditions and are passed down through generations.
-
The strong prevalence of sharing snacks in Asian cultures suggests a heightened value placed on communal experiences and honoring heritage.
CHICAGO, Oct. 16, 2025 (GLOBE NEWSWIRE) -- As the holiday season approaches, cherished traditions and heartwarming childhood memories deeply influence our snacking choices, according to findings from the sixth annual State of Snacking™ report published by Mondelēz International, Inc. (Nasdaq: MDLZ).
Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviors among thousands of consumers across 12 countries. Recent survey findings show tradition and a sense of connection shape snacking habits globally, with these factors holding special significance in Asian cultures – from Mid-Autumn Festival to Diwali, snacks have become integral to cultural celebrations.
- Connected by Snacks: 76% agree, “Some of my fondest childhood memories include sharing a snack with my parents.”
- Sharing the Tradition: 78% of global consumers enjoy sharing their favorite childhood snacks with others. This is especially prevalent in the Philippines (90%), Indonesia (90%), China (86%) and India (86%).
-
Snacks Span Generations:
73% of global consumers agree that there are certain snacks their family eats that have been passed down through many generations. This resonates strongly in Indonesia (88%), India (85%), and the Philippines (84%).
“Snacking is about more than satisfying a craving – it’s about tapping into cherished memories and forging deeper connections, particularly during the holiday season,” said Melissa Davies, Senior Manager, Global Insights & Trendspotting at Mondelēz International. “Whether it's recreating childhood memories or establishing new rituals, snacks play a central role in celebrating the holidays and strengthening bonds.”
Mondelēz International continues to offer a range of products that have been part of family traditions for generations. Additional findings from the State of Snacking report are available for download at www.mondelezinternational.com/stateofsnacking/ .
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as
Oreo, Ritz, LU, Clif Bar
and
Tate's Bake Shop
biscuits and baked snacks, as well as
Cadbury Dairy Milk, Milka
and
Toblerone
chocolate. Mondelēz International is a proud member of the Dow Jones Best-in-Class North America and World Indices, formerly Dow Jones Sustainability Indices. Visit
www.mondelezinternational.com
or follow the company on X at
x.com/MDLZ
.
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| +1 847 943 4772 | 1-847-943-5454 | |
| [email protected] | [email protected] |
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/41386b2c-67be-417c-8e95-140da2d993dc
.
