MasterCraft launches 'Wake Responsibly' campaign with WSIA to promote sustainable boating practices and preserve waterway access.
Quiver AI Summary
MasterCraft Boat Company, the leading towboat brand, has launched its 'Wake Responsibly' campaign in collaboration with the Water Sports Industry Association (WSIA) to promote sustainable boating practices and preserve access to waterways. Addressing increasing local regulations and restrictions, MasterCraft emphasizes education and responsible behavior among boaters to ensure enjoyment of lakes while protecting jobs and local economies. The campaign promotes key guidelines, including maintaining a safe distance from shore and minimizing repetitive passes, to foster respect among all waterway users. MasterCraft is committed to advocacy, innovation, and community engagement, supporting initiatives to counter misinformation about wake boats and their environmental impact. The company's mission is to enhance recreational boating experiences while safeguarding waterways for future generations. For more information, individuals can visit WakeResponsibly.com or contact local MasterCraft dealers.
Potential Positives
- MasterCraft reinforces its position as an industry leader by championing the 'Wake Responsibly' campaign, promoting sustainable boating practices that benefit both the environment and local economies.
- The company's commitment to education and advocacy demonstrates a proactive approach to address waterway restrictions, potentially leading to a positive public perception and increased customer loyalty.
- By partnering with the Water Sports Industry Association, MasterCraft aligns itself with a respected organization, bolstering its credibility and influence in the boating community.
- MasterCraft’s efforts to educate consumers and dealers on responsible boating can help mitigate misinformation about wake boats, potentially leading to greater acceptance and reduced regulatory pressures in the future.
Potential Negatives
- The press release highlights increasing waterway restrictions and local ordinances, indicating potential future challenges for the boating industry that could affect MasterCraft’s business operations.
- The emphasis on countering misinformation about wake boats suggests that negative perceptions could be influencing public opinion and regulatory actions against the company’s products.
- There are no specific details on how MasterCraft plans to address these increasing restrictions beyond advocacy, which may raise concerns about the effectiveness of their response strategy.
FAQ
What is the Wake Responsibly campaign?
The Wake Responsibly campaign promotes respectful boating practices to preserve waterways and protect jobs within the water sports community.
Who is partnering with MasterCraft on this initiative?
MasterCraft is partnering with the Water Sports Industry Association (WSIA) to advocate for responsible boating and educate communities.
What guidelines are promoted by the Wake Responsibly campaign?
The campaign promotes maintaining distance from shore, keeping music respectful, and minimizing repetitive boating passes in the same area.
How does MasterCraft support the Wake Responsibly campaign?
MasterCraft supports the campaign by educating dealers, providing advocacy resources, and hosting on-water events to demonstrate responsible boating behaviors.
Where can I find more information about responsible boating practices?
More information can be found by visiting WakeResponsibly.com or a local MasterCraft dealer for educational resources and guidance.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$MCFT Insider Trading Activity
$MCFT insiders have traded $MCFT stock on the open market 10 times in the past 6 months. Of those trades, 10 have been purchases and 0 have been sales.
Here’s a breakdown of recent trading of $MCFT stock by insiders over the last 6 months:
- FUND, L.P. FORAGER has made 9 purchases buying 105,280 shares for an estimated $1,701,804 and 0 sales.
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$MCFT Analyst Ratings
Wall Street analysts have issued reports on $MCFT in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
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Multiple analysts have issued price targets for $MCFT recently. We have seen 4 analysts offer price targets for $MCFT in the last 6 months, with a median target of $20.5.
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- Joseph Altobello from Raymond James set a target price of $21.0 on 05/08/2025
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- Craig Kennison from Baird set a target price of $20.0 on 04/04/2025
- Brandon Rolle from DA Davidson set a target price of $22.0 on 02/10/2025
Full Release
World’s Best-Selling Towboat Brand Champions ‘Wake Responsibly’ Campaign in Partnership with Water Sports Industry Association (WSIA)
Campaign to Preserve the Freedom to Ride While Sustaining Lakes & Protecting Jobs Through Education and Respectful Boating Practices
VONORE, Tenn., Aug. 05, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company , the world’s best-selling towboat brand, today reinforced its commitment to protecting waterways and preserving access for generations to come. With waterway restrictions and local ordinances increasing nationwide, MasterCraft is taking an industry-leading stance to ensure that education, advocacy, and shared responsibility – not sweeping regulation – remain the solutions to these challenges.
“Boating isn’t just a passion – it’s an economic driver that supports thousands of jobs and generates billions of dollars for local economies,” said Brad Nelson, CEO of MasterCraft Boat Holdings. “We take these concerns seriously and are committed to being part of the solution by working with communities, educating boaters, and investing in innovation to ensure safe, responsible enjoyment of our waterways.”
As a proud supporter of the Water Sports Industry Association (WSIA ) and its Wake Responsibly campaign, MasterCraft endorses three essential principles:
1) Maintain 200 feet of distance from shore, docks, and other boats and in at least 10 feet of water
2) Keep music at a respectful level
3) Minimize repetitive passes in the same area
“These guidelines aren’t just rules – they’re about courtesy, coexistence, and protecting the sport we all love,” said Krista Schipner, Vice President of Marketing for MasterCraft. “We expect our athletes, dealers, ambassadors, and customers to lead by example so that everyone – boaters, anglers, and shoreline residents alike – feels respected. Together, we can ensure these waterways remain accessible for generations.”
In support of the Wake Responsibly campaign, MasterCraft is implementing the following:
- Equipping dealer network with WSIA advocacy resources to educate local boaters
- Embedding Wake Responsibly principles across all communication channels
- Partnering with WSIA on state-level advocacy and supporting scientific research to counter misinformation with facts
- Developing consumer-facing education materials for social and in-store use
-
Hosting on-water events to demonstrate responsible boating behaviors
MasterCraft is continuously investing in innovations and programs that give boaters the tools to operate responsibly and is actively listening to concerns to inform future solutions.
Waterway restrictions and access challenges are growing, often fueled by misconceptions about wake boats and their environmental impact.
Studies from leading wake experts validate that a wakesurfing boat passing a section of shoreline every nine minutes is less damaging than naturally occurring waves from a 10-mph wind with one mile of fetch. Further, boat wakes and waves from cruising boats, which are not the focus of legislation, dissipate more slowly and lack the initial drop in size associated with wakeboard and wakesurf wakes and waves.
“Our mission is simple: to build memories, not barriers,” added Schipner. “We are committed to preserving access while ensuring safety, sustainability, and shared responsibility on every lake and shoreline we touch.”
For more information about responsible boating practices, visit WakeResponsibly.com or a local MasterCraft dealer.
To learn more about MasterCraft products and its dealer network, visit www.MasterCraft.com and follow along on Instagram , YouTube , X , and Facebook .
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit
Investors.MasterCraft.com
,
www.MasterCraft.com
,
www.CrestPontoonBoats.com
, and
www.BalisePontoonBoats.com
Media Contact:
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a9160e7b-e8a6-4664-b4a6-ac46006d508e
