Magnite partners with Viasat Aviation to introduce programmatic advertising in-flight, enhancing ad access to engaged travelers.
Quiver AI Summary
Magnite, the largest independent sell-side advertising company, has announced a partnership with Viasat Aviation to introduce programmatic advertising in in-flight Wi-Fi and entertainment services. This collaboration will provide brands with access to highly engaged audiences during flights, utilizing Viasat's extensive network that supports over 4,000 aircraft globally. Through Viasat Ads, advertisers will benefit from premium, addressable inventory with dynamic targeting options based on flight routes and events, allowing for a seamless and effective ad experience on both seat-back screens and personal devices. This initiative enables real-time ad placements, significantly improving the opportunities for advertisers to connect with travelers in a unique, immersive environment.
Potential Positives
- Partnership with Viasat Aviation expands Magnite's programmatic advertising capabilities into in-flight environments, creating new revenue opportunities.
- Access to a highly engaged audience of millions of travelers increases brand visibility in a premium advertising space that is often underutilized.
- Integration of programmatic advertising allows for real-time ad buying, enhancing operational efficiency and attractiveness for advertisers.
- The collaboration leverages advanced ad targeting based on route and destination, providing advertisers with valuable data insights to optimize their campaigns.
Potential Negatives
- None
FAQ
What is the partnership between Magnite and Viasat Aviation about?
The partnership brings programmatic advertising to in-flight Wi-Fi and entertainment, allowing brands to reach engaged audiences in the sky.
How does Viasat Ads enhance in-flight advertising?
Viasat Ads provides premium advertising experiences with dynamic ad targeting based on route, destination, and events for over 60 airlines.
What benefits does this collaboration offer brands?
This collaboration offers brands access to millions of travelers and a unique opportunity to connect in a high-attention, immersive environment.
How does Magnite's technology contribute to this partnership?
Magnite's programmatic infrastructure enables advertisers to seamlessly reach audiences across Viasat's in-flight ecosystem with consistent ad formatting and reliable measurement.
Why is in-flight advertising considered valuable?
In-flight advertising is valuable due to highly engaged travelers spending extended periods of uninterrupted time, creating a premium channel for brands.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$MGNI Insider Trading Activity
$MGNI insiders have traded $MGNI stock on the open market 6 times in the past 6 months. Of those trades, 0 have been purchases and 6 have been sales.
Here’s a breakdown of recent trading of $MGNI stock by insiders over the last 6 months:
- ADAM LEE SOROCA (CHIEF PRODUCT OFFICER) has made 0 purchases and 2 sales selling 38,185 shares for an estimated $541,500.
- DOUGLAS S KNOPPER sold 10,766 shares for an estimated $169,349
- DAVID T. PEARSON sold 10,766 shares for an estimated $168,487
- ROBERT F SPILLANE sold 10,000 shares for an estimated $133,300
- DAVID BUONASERA (CHIEF TECHNOLOGY OFFICER) sold 1,409 shares for an estimated $21,135
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$MGNI Revenue
$MGNI had revenues of $164.4M in Q1 2026. This is an increase of 5.52% from the same period in the prior year.
You can track MGNI financials on Quiver Quantitative's MGNI stock page.
You can access data on MGNI stock through the Quiver Quantitative API.
$MGNI Hedge Fund Activity
We have seen 166 institutional investors add shares of $MGNI stock to their portfolio, and 179 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- CAPITAL RESEARCH GLOBAL INVESTORS removed 7,900,000 shares (-61.1%) from their portfolio in Q1 2026, for an estimated $93,852,000
- FMR LLC removed 2,193,755 shares (-32.7%) from their portfolio in Q1 2026, for an estimated $26,061,809
- DRIEHAUS CAPITAL MANAGEMENT LLC removed 1,516,296 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $24,609,484
- NO STREET GP LP added 1,475,000 shares (+inf%) to their portfolio in Q4 2025, for an estimated $23,939,250
- JANE STREET GROUP, LLC added 1,287,907 shares (+338.7%) to their portfolio in Q1 2026, for an estimated $15,300,335
- MILLENNIUM MANAGEMENT LLC added 1,210,713 shares (+5099.0%) to their portfolio in Q1 2026, for an estimated $14,383,270
- STEPHENS INVESTMENT MANAGEMENT GROUP LLC removed 1,128,578 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $13,407,506
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
$MGNI Analyst Ratings
Wall Street analysts have issued reports on $MGNI in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Scotiabank issued a "Sector Outperform" rating on 05/07/2026
To track analyst ratings and price targets for $MGNI, check out Quiver Quantitative's $MGNI forecast page.
$MGNI Price Targets
Multiple analysts have issued price targets for $MGNI recently. We have seen 8 analysts offer price targets for $MGNI in the last 6 months, with a median target of $20.5.
Here are some recent targets:
- Tyler DiMatteo from BTIG set a target price of $20.0 on 06/09/2026
- Alec Brondolo from Wells Fargo set a target price of $15.0 on 05/08/2026
- Mark Mahaney from Evercore ISI Group set a target price of $21.0 on 05/07/2026
- Matthew Swanson from RBC Capital set a target price of $20.0 on 05/07/2026
- Nat Schindler from Scotiabank set a target price of $17.0 on 05/07/2026
- Laura Martin from Needham set a target price of $25.0 on 04/16/2026
- Barton Crockett from Rosenblatt set a target price of $39.0 on 02/26/2026
Full Release
LONDON, June 17, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with Viasat Aviation, the in-flight connectivity leader behind Viasat Ads. This collaboration brings programmatic advertising to in-flight Wi-Fi and entertainment, giving brands and ad buyers scaled access to highly engaged audiences in the sky. Built on Viasat Ads, this collaboration unlocks one of the last major offline environments as premium, addressable inventory.
Viasat powers in-flight connectivity and digital entertainment services across passenger devices and onboard platforms. Its technology is used by over 60 airlines on over 4,000 aircraft worldwide. Viasat Ads delivers premium advertising experiences at scale by offering inventory across multiple airlines, monetising airlines’ in-flight media with dynamic ad targeting by route, destination, and events.
Magnite’s programmatic infrastructure will allow advertisers working with Viasat Ads to seamlessly reach millions of travelers across Viasat’s in-flight ecosystem, including seat-back entertainment screens and personal devices accessed via onboard Wi-Fi with a streamlined user experience, enabling consistent ad formatting, reliable measurement, and premium visibility in a brand-safe and high-attention environment.
“As brands increasingly seek high-quality environments that deliver both scale and attention, in-flight screens and personal devices are emerging as some of the most valuable untapped digital advertising environments,” said Leon Siotis, SVP, Business Development, International, Magnite. “With millions of highly engaged travelers spending extended periods of uninterrupted time in the air, brands now have a unique opportunity to connect with audiences in a premium, immersive setting that few other channels can replicate.”
Ragu Kamakshisundaram, Viasat’s Vice President, Media and Monetization, added: “With this launch of programmatic advertising in the sky, we are bringing in-flight media to the real-time world of ad buying. Instead of long planning cycles to integrate advertisements into airline content management systems, advertisers can now reach the flying traveler instantly. By combining our leading brand-safe in-flight advertising platform with Magnite’s programmatic expertise, we are creating new opportunities for brands and airlines to connect with passengers in the air.”
Press contact
Paige Brewer, Senior Account Executive, Bluestripe Group
[email protected]
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Viasat Ads
Viasat Ads leverages Viasat’s global in-flight connectivity network to deliver premium advertising experiences at scale. With access to over 250 million passengers annually across leading global airlines, Viasat Ads enables brands to reach travelers en route to 400+ destinations. With immersive ad formats, real-time delivery, and route-based targeting, advertisers can connect with a verified, human audience, when passengers are most engaged.
