Magnite partners with Sky New Zealand to enable programmatic advertising on Sky Sport Now's live sports streaming platform.
Quiver AI Summary
Magnite is partnering with Sky New Zealand to enable programmatic advertising on the Sky Sport Now streaming platform, offering advertisers access to premium live sports inventory for the first time. With 51.3 million annual streams across various sports, this collaboration aims to enhance advertising opportunities through data-driven targeting while maintaining a quality viewer experience. Sky's Chief Media and Data Officer noted the strong interest from advertisers looking to engage with highly engaged sports audiences. Both companies are optimistic about leveraging Magnite's technology to facilitate effective programmatic access to Sky's content. Sky New Zealand is a leader in providing diverse entertainment options, while Magnite is recognized as the largest independent sell-side advertising company globally.
Potential Positives
- Partnership with Sky New Zealand enhances Magnite's presence in the programmatic advertising space, particularly in live sports, which is a high-demand area for advertisers.
- The launch of programmatic access to Sky Sport Now opens up 51.3 million annual streams of highly engaged sports audiences, presenting significant advertising opportunities.
- The collaboration allows Magnite to leverage its cutting-edge streaming technology, positioning the company as a leader in providing advanced advertising solutions to premium content providers.
Potential Negatives
- Dependence on a partnership with Sky New Zealand may raise concerns about reliance on third parties for revenue growth and visibility in the programmatic advertising space.
- The emphasis on introducing programmatic advertising on Sky Sport Now could indicate potential competition in the digital advertising market, potentially impacting Magnite's market share.
- The press release does not provide any details on financial projections or expected revenue growth from this partnership, which may leave investors wanting more information regarding the impact on financial performance.
FAQ
What is the partnership between Magnite and Sky New Zealand?
Magnite is working with Sky New Zealand to enable programmatic advertising on the Sky Sport Now streaming platform.
How does programmatic advertising benefit advertisers on Sky Sport Now?
Advertisers gain access to high-value live sports inventory with data-driven targeting and optimized campaigns in a premium environment.
What technology does Magnite provide for Sky Sport Now?
Magnite offers cutting-edge streaming technology to help Sky recognize the value of their content while maintaining viewer experience.
What opportunities does Sky Sport Now offer advertisers?
Sky Sport Now provides advertisers with access to scalable audiences and highly engaged live sport fans for the first time.
Who is Magnite and what do they specialize in?
Magnite is the world's largest independent sell-side advertising company, helping publishers monetize their content across various screens and formats.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$MGNI Insider Trading Activity
$MGNI insiders have traded $MGNI stock on the open market 24 times in the past 6 months. Of those trades, 0 have been purchases and 24 have been sales.
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$MGNI Hedge Fund Activity
We have seen 146 institutional investors add shares of $MGNI stock to their portfolio, and 115 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
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Full Release
AUCKLAND, New Zealand, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to the platform’s high-value live sports inventory for the first time through Magnite.
With 51.3 million annual streams* and content across an average of 35 sporting codes, Sky Sport Now offers advertisers a golden opportunity to engage audiences with data-driven targeting and optimised campaigns, maintained within a premium environment. Magnite’s cutting-edge streaming technology will help Sky recognise the value of their content in a way that respects the viewer experience, while making it easier for buyers to access scalable, premium inventory and reach engaged audiences.
Lauren Quaintance, Sky New Zealand’s Chief Media and Data Officer, says : “The launch of digital advertising on Sky Sport Now unlocks Sky’s highly engaged live sport audiences on this platform for the first time. With all the live sport that Kiwis love in one place and scalable audiences now available to local digital advertisers, we’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and advertisers.
“Aligning with the right partners to ensure we can package this inventory efficiently, while delivering a premium viewing experience has been critical, and Magnite has proven to be a highly effective partner. We’re excited to continue working with them to facilitate programmatic access to Sky’s highly engaged live sport audiences for the first time.”
Yael Milbank, Managing Director, ANZ at Magnite, says : “Sky New Zealand has expanded their offering to meet the consumer appetite for more accessible live sports content, and we’re pleased to be working with them to unlock new opportunities for advertisers to reach highly engaged sports fans. We look forward to helping drive continued success as they leverage our leading streaming technology to enable programmatic activation of premium live sports inventory on Sky Sport Now.”
About Sky New Zealand
Sky is New Zealand’s leading entertainment company and home to the best and broadest choice in live sport, movies, shows, documentaries and news. Sky offers a suite of viewing choices to suit every New Zealander, whether it’s through the Sky Box and companion app Sky Go for premium direct-to-home customers, its streaming services Sky Sport Now for sport and Neon for movies and entertainment, or free-to-air on Sky Open.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Einsteinz Communications
[email protected]
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*SOURCE 1: NIELSEN CMI, Q1 2023 – Q4 2023, AP15+, ONLINE VIDEO/TV SERVICES USED L7D.
