Magnite expands ad solutions with Pause Ads, enhancing viewer engagement during breaks across major streaming platforms.
Quiver AI Summary
Magnite, the largest independent sell-side advertising company, has announced the launch of Pause Ads, a new high-impact advertising solution aimed at enhancing viewer engagement on popular streaming platforms like DIRECTV, DISH Media, and Fubo. This innovative ad format builds on the company’s existing Home Screen and Tiles formats, offering brands unique opportunities to connect with audiences during natural viewing breaks without disrupting their experience. Pause Ads are compatible with automated workflows and are currently being tested with various DSPs, which facilitates the buying process for advertisers. Magnite anticipates that this new format will boost revenue for media owners as demand for more effective advertising strategies in the evolving CTV landscape grows. Industry leaders highlight that Pause Ads align with how viewers consume content, thereby providing a timely engagement opportunity at moments of peak interest.
Potential Positives
- Magnite expands its high-impact ad solutions by introducing Pause Ads, enhancing its offerings to meet growing demand for engaging ad experiences in streaming.
- Partnerships with leading streaming providers like DIRECTV, DISH Media, and Fubo boost Magnite's market presence and appeal to advertisers.
- Pause Ads allow for innovative, non-disruptive viewer engagement at moments of peak interest, potentially increasing advertising effectiveness and revenue for media owners.
- The compatibility of Pause Ads with automated workflows, such as Magnite’s ClearLine, reduces operational complexity, encouraging confident investment from brands in CTV advertising.
Potential Negatives
- Introduction of a new ad format, Pause Ads, may suggest a response to increasing competition in the advertising market, indicating potential pressures on market position.
- The reliance on third-party DSPs for testing Pause Ads could signal challenges in ensuring quality and compatibility, which may affect the initial user experience.
- Customer dependency on “programmatic” buying, while a trend, raises concerns about maintaining direct relationships with traditional TV advertisers who may feel alienated by an automated approach.
FAQ
What are Pause Ads introduced by Magnite?
Pause Ads are a new high-impact ad format that engages viewers during natural breaks in streaming content.
How do Pause Ads impact viewer engagement?
Pause Ads provide contextually relevant advertising during peak audience attention, enhancing viewer engagement without disrupting the experience.
Which streaming providers support Pause Ads?
Pause Ads are available across leading streaming providers including DIRECTV, DISH Media, and Fubo.
What companies are leveraging Pause Ads?
Buyers and DSPs using Pause Ads include KERV.ai, MNTN, and Yahoo DSP, among others.
How do Pause Ads benefit advertisers?
They offer a non-disruptive opportunity to reach viewers at peak interest, unlocking additional value for brands in a fragmented market.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$MGNI Insider Trading Activity
$MGNI insiders have traded $MGNI stock on the open market 39 times in the past 6 months. Of those trades, 0 have been purchases and 39 have been sales.
Here’s a breakdown of recent trading of $MGNI stock by insiders over the last 6 months:
- MICHAEL G. BARRETT (CEO) has made 0 purchases and 4 sales selling 410,951 shares for an estimated $8,229,631.
- ADAM LEE SOROCA (CHIEF PRODUCT OFFICER) has made 0 purchases and 8 sales selling 150,903 shares for an estimated $3,146,492.
- JAMES ROSSMAN sold 137,007 shares for an estimated $2,572,991
- DAVID DAY (CHIEF FINANCIAL OFFICER) has made 0 purchases and 4 sales selling 122,512 shares for an estimated $2,494,095.
- KATIE SEITZ EVANS (President, Operations) has made 0 purchases and 3 sales selling 65,487 shares for an estimated $1,227,714.
- AARON SALTZ (CHIEF LEGAL OFFICER) has made 0 purchases and 4 sales selling 51,746 shares for an estimated $1,011,027.
- SEAN PATRICK BUCKLEY (President, Revenue) has made 0 purchases and 3 sales selling 29,893 shares for an estimated $630,243.
- DAVID BUONASERA (CHIEF TECHNOLOGY OFFICER) has made 0 purchases and 3 sales selling 20,229 shares for an estimated $381,617.
- RACHEL LAM sold 15,000 shares for an estimated $333,750
- PAUL CAINE has made 0 purchases and 3 sales selling 15,000 shares for an estimated $329,100.
- BRIAN GEPHART (CHIEF ACCOUNTING OFFICER) has made 0 purchases and 3 sales selling 15,545 shares for an estimated $272,977.
- ROBERT F SPILLANE sold 15,000 shares for an estimated $263,550
- DAVID T. PEARSON sold 11,512 shares for an estimated $202,611
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$MGNI Hedge Fund Activity
We have seen 148 institutional investors add shares of $MGNI stock to their portfolio, and 186 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FMR LLC added 7,501,741 shares (+77.5%) to their portfolio in Q2 2025, for an estimated $180,941,992
- SCHONFELD STRATEGIC ADVISORS LLC added 1,900,598 shares (+inf%) to their portfolio in Q2 2025, for an estimated $45,842,423
- AMERICAN CENTURY COMPANIES INC added 1,868,188 shares (+63.1%) to their portfolio in Q2 2025, for an estimated $45,060,694
- FRONTIER CAPITAL MANAGEMENT CO LLC added 1,448,456 shares (+419.4%) to their portfolio in Q2 2025, for an estimated $34,936,758
- APIS CAPITAL ADVISORS, LLC added 1,048,000 shares (+inf%) to their portfolio in Q2 2025, for an estimated $25,277,760
- QUBE RESEARCH & TECHNOLOGIES LTD removed 1,038,131 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $25,039,719
- GRANAHAN INVESTMENT MANAGEMENT, LLC added 992,796 shares (+37.5%) to their portfolio in Q2 2025, for an estimated $23,946,239
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$MGNI Analyst Ratings
Wall Street analysts have issued reports on $MGNI in the last several months. We have seen 7 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Scotiabank issued a "Sector Outperform" rating on 08/07/2025
- Rosenblatt issued a "Buy" rating on 08/07/2025
- Susquehanna issued a "Positive" rating on 08/07/2025
- Benchmark issued a "Buy" rating on 08/07/2025
- Needham issued a "Buy" rating on 08/07/2025
- RBC Capital issued a "Outperform" rating on 07/31/2025
- Lake Street issued a "Buy" rating on 05/08/2025
To track analyst ratings and price targets for $MGNI, check out Quiver Quantitative's $MGNI forecast page.
$MGNI Price Targets
Multiple analysts have issued price targets for $MGNI recently. We have seen 9 analysts offer price targets for $MGNI in the last 6 months, with a median target of $28.0.
Here are some recent targets:
- Nat Schindler from Scotiabank set a target price of $30.0 on 08/07/2025
- Daniel L. Kurnos from Benchmark set a target price of $31.0 on 08/07/2025
- Laura Martin from Needham set a target price of $25.0 on 08/07/2025
- Barton Crockett from Rosenblatt set a target price of $39.0 on 08/07/2025
- Shyam Patil from Susquehanna set a target price of $28.0 on 08/07/2025
- Matthew Swanson from RBC Capital set a target price of $27.0 on 07/31/2025
- Alec Brondolo from Wells Fargo set a target price of $24.0 on 07/08/2025
Full Release
NEW YORK, Aug. 26, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction of Pause Ads across leading streaming providers including DIRECTV, DISH Media, and Fubo. The move builds on the momentum of Magnite’s Home Screen and Tiles ad formats to meet the growing demand for ad experiences that drive better viewer engagement for buyers and increased value for publishers. Buyers and DSPs to leverage Pause Ads include KERV.ai, MNTN, and Yahoo DSP.
Like Tiles and Home Screen Ads, Pause Ads offer contextually relevant and seamlessly integrated opportunities to engage with viewers, but extend that innovation to the content experience itself during natural breaks in viewing. These innovative ad placements are especially impactful in live viewing scenarios when audience attention is at its peak. Fully compatible with automated workflows such as Magnite’s ClearLine and currently undergoing testing with third-party DSPs, Pause Ads help reduce operational complexity and enhance performance visibility, making it easier for brands to invest confidently in the future of CTV.
“Pause Ads create a new class of high-value ad inventory without disrupting the viewer experience,” said Mike Laband, Group SVP, US Revenue at Magnite. “As buyers seek more effective ways to engage streaming audiences, we expect growing demand for ad innovations such as Pause Ads to unlock meaningful revenue for media owners as the CTV ecosystem matures.”
“When someone hits the pause button, they are directly engaging with what they’re watching, making pause ads a unique, non-disruptive opportunity for brands to reach people at a moment of peak interest,” said Rose McGovern, Head of Programmatic at DIRECTV Advertising. “By enabling this popular, high-impact ad format to be bought programmatically, Magnite is unlocking tremendous value for both traditional TV and digital advertisers looking for effective ways to get viewers’ attention in a highly fragmented streaming marketplace.”
“Pause Ads are built for how people actually watch TV – no disruption, just results,” said Marwan Soghaier, Chief Product Officer at MNTN. “Our job is to turn attention into outcomes, and this experiment into additional innovative formats is another way we’re making performance TV work harder for every brand.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Charlstie Veith
[email protected]
Investor Contact:
Nick Kormeluk
[email protected]
