Magnite Announces Integration with Acxiom to Enhance Programmatic Sell-Side Data Activation

Magnite partners with Acxiom for programmatic sell-side data activation, enhancing addressable advertising and reducing costs for advertisers.

Quiver AI Summary

Magnite, the largest independent sell-side advertising company, has announced a partnership with Acxiom to become its first programmatic partner for sell-side data activation. This integration allows advertisers to utilize their first-party data alongside Acxiom’s third-party data through Magnite, enhancing their addressable advertising capabilities while reducing costs and eliminating unnecessary fees. Initial tests show that this approach leads to better ad spend efficiency and competitive performance, with access to advanced forecasting and higher match rates due to Magnite's relationships with publishers. By using deal IDs to buy pre-filtered inventory, Acxiom clients can achieve more precise ad activation. The collaboration aims to simplify data-driven campaign execution, improve outcome measurement, and ensure that more media dollars reach viewers effectively.

Potential Positives

Magnite becomes Acxiom's first programmatic partner for sell-side data activation, enhancing its market position and credibility.
The integration allows advertisers to efficiently activate both first-party and third-party data, potentially maximizing ad spend and improving campaign performance.
Magnite leads the market with significant coverage in CTV and omnichannel supply, reinforcing its competitive advantage.
Clients can achieve improved match rates and reduced signal loss, optimizing their advertising strategies across various media channels.

Potential Negatives

The press release does not provide specific details on how the integration with Acxiom will directly impact revenue or market position, which may raise questions about the actual significance of the partnership.
There is no mention of any potential risks or challenges involved in this new integration, such as competition or implementation issues, which could lead to skepticism from stakeholders.
The focus on commercial efficiencies and cost reductions may imply that there were previously higher costs associated with Magnite's services, potentially affecting their perceived value.

FAQ

What is Magnite's new integration with Acxiom?

Magnite has become Acxiom's first programmatic partner for sell-side data activation, allowing advertisers to activate data more efficiently.

How does this integration benefit advertisers?

The integration helps reduce costs, eliminates unnecessary fees, and maximizes ad spend for better performance across media channels.

What insights can advertisers gain through Magnite?

Advertisers can access enhanced sell-side insights, including advanced forecasting and increased match rates with Magnite's direct publisher relationships.

What percentage of CTV supply does Magnite cover?

Magnite covers 99% of CTV supply and 96% of overall omnichannel supply, reaching 92 million ad-supported streaming TV households in the US.

How does this integration streamline data activation?

Acxiom clients can layer audiences using deal IDs to buy on pre-filtered inventory, simplifying the activation process for advertisers.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$MGNI Insider Trading Activity

$MGNI insiders have traded $MGNI stock on the open market 39 times in the past 6 months. Of those trades, 0 have been purchases and 39 have been sales.

Here’s a breakdown of recent trading of $MGNI stock by insiders over the last 6 months:

MICHAEL G. BARRETT (CEO) has made 0 purchases and 4 sales selling 410,951 shares for an estimated $8,229,631.
ADAM LEE SOROCA (CHIEF PRODUCT OFFICER) has made 0 purchases and 8 sales selling 150,903 shares for an estimated $3,146,492.
JAMES ROSSMAN sold 137,007 shares for an estimated $2,572,991
DAVID DAY (CHIEF FINANCIAL OFFICER) has made 0 purchases and 4 sales selling 122,512 shares for an estimated $2,494,095.
KATIE SEITZ EVANS (President, Operations) has made 0 purchases and 3 sales selling 65,487 shares for an estimated $1,227,714.
AARON SALTZ (CHIEF LEGAL OFFICER) has made 0 purchases and 4 sales selling 51,746 shares for an estimated $1,011,027.
SEAN PATRICK BUCKLEY (President, Revenue) has made 0 purchases and 3 sales selling 29,893 shares for an estimated $630,243.
DAVID BUONASERA (CHIEF TECHNOLOGY OFFICER) has made 0 purchases and 3 sales selling 20,229 shares for an estimated $381,617.
RACHEL LAM sold 15,000 shares for an estimated $333,750
PAUL CAINE has made 0 purchases and 3 sales selling 15,000 shares for an estimated $329,100.
BRIAN GEPHART (CHIEF ACCOUNTING OFFICER) has made 0 purchases and 3 sales selling 15,545 shares for an estimated $272,977.
ROBERT F SPILLANE sold 15,000 shares for an estimated $263,550
DAVID T. PEARSON sold 11,512 shares for an estimated $202,611

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$MGNI Hedge Fund Activity

We have seen 148 institutional investors add shares of $MGNI stock to their portfolio, and 186 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

FMR LLC added 7,501,741 shares (+77.5%) to their portfolio in Q2 2025, for an estimated $180,941,992
SCHONFELD STRATEGIC ADVISORS LLC added 1,900,598 shares (+inf%) to their portfolio in Q2 2025, for an estimated $45,842,423
AMERICAN CENTURY COMPANIES INC added 1,868,188 shares (+63.1%) to their portfolio in Q2 2025, for an estimated $45,060,694
FRONTIER CAPITAL MANAGEMENT CO LLC added 1,448,456 shares (+419.4%) to their portfolio in Q2 2025, for an estimated $34,936,758
APIS CAPITAL ADVISORS, LLC added 1,048,000 shares (+inf%) to their portfolio in Q2 2025, for an estimated $25,277,760
QUBE RESEARCH & TECHNOLOGIES LTD removed 1,038,131 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $25,039,719
GRANAHAN INVESTMENT MANAGEMENT, LLC added 992,796 shares (+37.5%) to their portfolio in Q2 2025, for an estimated $23,946,239

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$MGNI Analyst Ratings

Wall Street analysts have issued reports on $MGNI in the last several months. We have seen 7 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Susquehanna issued a "Positive" rating on 08/07/2025
Benchmark issued a "Buy" rating on 08/07/2025
Needham issued a "Buy" rating on 08/07/2025
Scotiabank issued a "Sector Outperform" rating on 08/07/2025
Rosenblatt issued a "Buy" rating on 08/07/2025
RBC Capital issued a "Outperform" rating on 07/31/2025
Lake Street issued a "Buy" rating on 05/08/2025

To track analyst ratings and price targets for $MGNI, check out Quiver Quantitative's $MGNI forecast page.

$MGNI Price Targets

Multiple analysts have issued price targets for $MGNI recently. We have seen 9 analysts offer price targets for $MGNI in the last 6 months, with a median target of $28.0.

Here are some recent targets:

Nat Schindler from Scotiabank set a target price of $30.0 on 08/07/2025
Daniel L. Kurnos from Benchmark set a target price of $31.0 on 08/07/2025
Laura Martin from Needham set a target price of $25.0 on 08/07/2025
Shyam Patil from Susquehanna set a target price of $28.0 on 08/07/2025
Barton Crockett from Rosenblatt set a target price of $39.0 on 08/07/2025
Matthew Swanson from RBC Capital set a target price of $27.0 on 07/31/2025
Alec Brondolo from Wells Fargo set a target price of $24.0 on 07/08/2025

Full Release

NEW YORK, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an integration with Acxiom ^® , the connected data and technology foundation for the world’s leading brands, that establishes Magnite as Acxiom’s first programmatic partner for sell side data activation. Advertisers can activate their first-party data and Acxiom’s third-party data directly through Magnite to enhance their addressable buying. Initial testing demonstrates that this streamlined approach to data activation helps reduce costs and aids in eliminating unnecessary fees. This ultimately helps maximize ad spend that goes towards working media while maintaining competitive performance.

Activating through Magnite means buyers can access greater sell-side insights, including advanced forecasting and increased match rates due to Magnite’s direct relationships with publishers. By layering audiences on the sell side via deal IDs, Acxiom clients can buy on Acxiom pre-filtered inventory in their DSP of choice. According to Jounce Media, Magnite leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage. In streaming TV, Magnite reaches 92 million US ad-supported streaming TV households.

“Bringing together Acxiom’s vast and trusted data services with Magnite’s access to unique streaming inventory presents advertisers with a turn-key activation point,” said Martin Wexler, EVP Partnerships at Acxiom. “Magnite’s proximity to inventory helps drive improved match rates and reduces signal loss, enabling advertisers to activate with precision and augment performance across streaming and omnichannel media.”

“We’re pleased to pave the way as the first programmatic sell-side partner to offer a direct integration with Acxiom,” said Kristen Williams, SVP of Strategic Partnerships at Magnite. “By opting for sell-side activation of their data-driven advertising campaigns, advertisers can tap into commercial efficiencies, differentiated data insights from streaming publishers, and further tailor their addressable strategy with Acxiom’s data.”

“The differentiated structure offered by Magnite and Acxiom empowers us to more effectively plan and measure the outcomes of our ad campaigns,” said Jean Fitzpatrick, EVP Commercial Strategy at IPG Mediabrands. “By simplifying activation and reducing fees, we can drive more dollars toward working media and deliver greater value for our clients.”

“LG Ad Solutions brings together premium smart TV inventory and industry-leading TV data to help brands reach audiences with greater precision and scale,” said Mike Evans, Head of Sales, U.S. at LG Ad Solutions. “The Magnite and Acxiom integration complements these efforts by giving advertisers a streamlined path to activation, which ensures more media dollars reach real viewers and delivers measurable outcomes across every screen.”

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About Acxiom
Acxiom puts data to work , solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com .

Media Contact:
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