Magnite acquires streamr.ai to enhance CTV advertising solutions for small businesses, leveraging AI technology.
Quiver AI Summary
Magnite, the largest independent sell-side advertising company, has announced its acquisition of streamr.ai, a platform that provides AI tools to simplify Connected Television (CTV) advertising for small and medium-sized businesses (SMBs). This acquisition aims to unlock new revenue opportunities for CTV publishers by making advertising processes easier and more cost-effective for SMBs. Magnite plans to integrate streamr.ai's technology into its ecosystem, benefiting partners like agencies and publishers working with SMBs. CEO Michael Barrett emphasized the potential for growth in the SMB market, while streamr.ai's co-founders expressed enthusiasm about joining Magnite, highlighting a shared vision for enhancing revenue through CTV advertising. The financial details of the acquisition were not disclosed.
Potential Positives
- The acquisition of streamr.ai enhances Magnite's capabilities in the growing Connected Television (CTV) advertising market, particularly for Small and Medium-sized Businesses (SMBs).
- This strategic move allows Magnite to leverage streamr.ai's AI technology, simplifying CTV advertising processes and potentially unlocking significant revenue opportunities for its publishers.
- The addition of streamr.ai’s experienced co-founders to Magnite's team signals a strengthening of talent and innovation in AI-driven advertising solutions.
- The partnership is expected to benefit Magnite's ecosystem partners, enabling them to better serve SMB clients and expand the overall market for CTV advertising.
Potential Negatives
- The financial terms of the acquisition were not disclosed, which may raise concerns among investors regarding the valuation and financial health of Magnite.
- The reliance on forward-looking statements indicates potential uncertainty about the expected benefits from the acquisition and future growth in CTV advertising.
- By stating that the CTV advertising opportunity has been “bottlenecked by complexity and high costs,” the press release may implicitly highlight existing challenges in the market that Magnite needs to address effectively.
FAQ
What is Magnite's latest acquisition?
Magnite has acquired streamr.ai, a platform that specializes in AI tools for CTV advertising targeting small and medium-sized businesses.
How will streamr.ai benefit Magnite's partners?
streamr.ai's technology will help simplify CTV creative generation and campaign setup for Magnite's ecosystem partners working with SMBs.
Who are the key figures at streamr.ai?
streamr.ai co-founders, Jonathan Moffie and Frank Turano, will join Magnite, bringing extensive experience from companies like Shutterstock and Yahoo.
Why is CTV advertising important for small businesses?
CTV advertising presents a significant revenue opportunity for SMBs, which has been limited by complexity and high costs until now.
What is Magnite's mission with this acquisition?
Magnite aims to leverage AI to enhance CTV advertising capabilities and unlock new revenue opportunities for its publishers and partners.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$MGNI Insider Trading Activity
$MGNI insiders have traded $MGNI stock on the open market 46 times in the past 6 months. Of those trades, 0 have been purchases and 46 have been sales.
Here’s a breakdown of recent trading of $MGNI stock by insiders over the last 6 months:
- MICHAEL G. BARRETT (CEO) has made 0 purchases and 4 sales selling 410,951 shares for an estimated $8,229,631.
- ADAM LEE SOROCA (CHIEF PRODUCT OFFICER) has made 0 purchases and 9 sales selling 160,390 shares for an estimated $3,519,331.
- JAMES ROSSMAN sold 137,007 shares for an estimated $2,572,991
- DAVID DAY (CHIEF FINANCIAL OFFICER) has made 0 purchases and 4 sales selling 122,512 shares for an estimated $2,494,095.
- KATIE SEITZ EVANS (President, Operations) has made 0 purchases and 5 sales selling 95,341 shares for an estimated $1,993,594.
- AARON SALTZ (CHIEF LEGAL OFFICER) has made 0 purchases and 5 sales selling 64,149 shares for an estimated $1,334,373.
- BRIAN GEPHART (CHIEF ACCOUNTING OFFICER) has made 0 purchases and 3 sales selling 36,966 shares for an estimated $856,727.
- SEAN PATRICK BUCKLEY (President, Revenue) has made 0 purchases and 3 sales selling 29,893 shares for an estimated $630,243.
- PAUL CAINE has made 0 purchases and 4 sales selling 22,500 shares for an estimated $516,600.
- DIANE YU sold 20,000 shares for an estimated $504,600
- DAVID BUONASERA (CHIEF TECHNOLOGY OFFICER) has made 0 purchases and 4 sales selling 23,179 shares for an estimated $456,458.
- RACHEL LAM sold 15,000 shares for an estimated $333,750
- ROBERT F SPILLANE sold 15,000 shares for an estimated $263,550
- DAVID T. PEARSON sold 11,512 shares for an estimated $202,611
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$MGNI Hedge Fund Activity
We have seen 148 institutional investors add shares of $MGNI stock to their portfolio, and 186 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FMR LLC added 7,501,741 shares (+77.5%) to their portfolio in Q2 2025, for an estimated $180,941,992
- SCHONFELD STRATEGIC ADVISORS LLC added 1,900,598 shares (+inf%) to their portfolio in Q2 2025, for an estimated $45,842,423
- AMERICAN CENTURY COMPANIES INC added 1,868,188 shares (+63.1%) to their portfolio in Q2 2025, for an estimated $45,060,694
- FRONTIER CAPITAL MANAGEMENT CO LLC added 1,448,456 shares (+419.4%) to their portfolio in Q2 2025, for an estimated $34,936,758
- APIS CAPITAL ADVISORS, LLC added 1,048,000 shares (+inf%) to their portfolio in Q2 2025, for an estimated $25,277,760
- QUBE RESEARCH & TECHNOLOGIES LTD removed 1,038,131 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $25,039,719
- GRANAHAN INVESTMENT MANAGEMENT, LLC added 992,796 shares (+37.5%) to their portfolio in Q2 2025, for an estimated $23,946,239
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$MGNI Analyst Ratings
Wall Street analysts have issued reports on $MGNI in the last several months. We have seen 7 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Needham issued a "Buy" rating on 08/07/2025
- Benchmark issued a "Buy" rating on 08/07/2025
- Scotiabank issued a "Sector Outperform" rating on 08/07/2025
- Rosenblatt issued a "Buy" rating on 08/07/2025
- Susquehanna issued a "Positive" rating on 08/07/2025
- RBC Capital issued a "Outperform" rating on 07/31/2025
- Lake Street issued a "Buy" rating on 05/08/2025
To track analyst ratings and price targets for $MGNI, check out Quiver Quantitative's $MGNI forecast page.
$MGNI Price Targets
Multiple analysts have issued price targets for $MGNI recently. We have seen 9 analysts offer price targets for $MGNI in the last 6 months, with a median target of $28.0.
Here are some recent targets:
- Laura Martin from Needham set a target price of $25.0 on 08/07/2025
- Shyam Patil from Susquehanna set a target price of $28.0 on 08/07/2025
- Nat Schindler from Scotiabank set a target price of $30.0 on 08/07/2025
- Daniel L. Kurnos from Benchmark set a target price of $31.0 on 08/07/2025
- Barton Crockett from Rosenblatt set a target price of $39.0 on 08/07/2025
- Matthew Swanson from RBC Capital set a target price of $27.0 on 07/31/2025
- Alec Brondolo from Wells Fargo set a target price of $24.0 on 07/08/2025
Full Release
NEW YORK, Sept. 09, 2025 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, today announced the acquisition of streamr.ai, a platform specializing in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs)—a large and growing revenue opportunity for CTV publishers. Magnite will offer streamr.ai’s technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers operating buyer marketplaces, and DSPs. The financial terms of the transaction were not disclosed.
“The CTV advertising opportunity for small businesses is enormous, but it’s been bottlenecked by complexity and high costs,” said Michael Barrett, CEO of Magnite. “streamr.ai’s technology uses AI to accelerate this transition for SMBs, making tasks like CTV creative generation and campaign setup much easier. By offering these tools to our ecosystem partners with SMB clients, we aim to unlock a significant revenue opportunity for our CTV publishers. We’re thrilled to have the streamr.ai team join us, and we’ll continue to grow our AI expertise and capabilities across all Magnite products.”
streamr.ai co-founders, CEO Jonathan Moffie—formerly product lead at Wurl (acquired by AppLovin), OrkaTV, Yahoo and Shutterstock—and CTO Frank Turano, formerly an engineer at Shutterstock and Dotdash Meredith, will join Magnite.
“Magnite is the perfect home for our technology and talent,” said Jonathan Moffie, CEO and co-founder of streamr.ai. “Magnite shares our vision for helping small businesses grow revenue through CTV advertising, and their relationships and resources will enable us to accelerate that process.”
We believe that Magnite’s acquisition of streamr.ai creates an exciting opportunity to leverage AI to grow CTV advertising, empower the company’s partners with cutting-edge technology, and continue to drive long-term value for our publishers and the broader ecosystem.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About streamr.ai
streamr.ai specializes in building cutting-edge GenAI technology. Offering innovative solutions for Broadcasters, AdTech Platforms, and Agencies to capture a larger share of CTV ad spend. streamr.ai is the easiest way to generate video ads and launch them on CTV in less than 2 minutes. To learn more about streamr.ai GenAI Solutions, please visit us online at streamr.ai.
Forward-Looking Statements
This press release contains forward-looking statements, including statements concerning the acquisition of streamr.ai or the anticipated benefits thereof, as well as statements with respect to product advancements, the expansion of CTV advertising, and future revenue opportunities. Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements, including factors identified under the caption “Risk Factors” in filings we have made and will make from time to time with the Securities and Exchange Commission, or SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and subsequent Quarterly Reports on Form 10-Q. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, the company disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
Media Contact:
Charlstie Veith
[email protected]
Investor Contact:
Nick Kormeluk
[email protected]
