LiveOne partners with DAX for exclusive U.S. audio advertising sales, enhancing monetization and audience engagement.
Quiver AI Summary
LiveOne has announced an exclusive audio advertising partnership with DAX, a prominent digital advertising platform in the U.S. This agreement designates DAX as LiveOne's exclusive partner for audio advertising sales, which is anticipated to boost LiveOne's revenue from programmatic audio advertising significantly. Leaders from both companies expressed enthusiasm for the collaboration, highlighting its potential to deliver innovative advertising solutions and connect brands with a dedicated audience. DAX serves over 108 million listeners across various audio platforms, allowing advertisers to reach diverse and engaged users through LiveOne's extensive content offerings.
Potential Positives
- LiveOne has entered an exclusive audio advertising partnership with DAX, enhancing its advertising capabilities significantly.
- This partnership is expected to improve programmatic audio advertising revenues, potentially increasing overall revenue for LiveOne.
- DAX brings access to over 108 million listeners, providing LiveOne with a larger audience for its advertising clients.
- The collaboration aims to deliver innovative advertising solutions, potentially attracting more brands to partner with LiveOne.
Potential Negatives
- LiveOne's dependence on a single large OEM customer for a substantial portion of its revenue poses a significant risk, raising concerns about financial stability and vulnerability to market changes.
- The press release contains multiple forward-looking statements that highlight uncertainties related to LiveOne's business model, including challenges in maintaining user growth and managing debt, which could lead to potential operational issues.
- The mention of potential unfavorable outcomes in legal proceedings indicates ongoing legal risks that could impact the company's financial performance and reputation.
FAQ
What is the new partnership announced by LiveOne?
LiveOne has announced an exclusive audio advertising partnership with DAX to enhance its audio ad monetization capabilities.
How will the partnership with DAX benefit LiveOne?
This partnership is expected to significantly improve LiveOne's programmatic audio advertising revenues and enhance advertising opportunities.
Who is the audience DAX connects brands with?
DAX connects brands with over 108 million engaged listeners across music, podcasts, radio, mobile games, and audio articles in the U.S.
What is LiveOne's core business focus?
LiveOne focuses on delivering premium music, entertainment, and technology experiences through memberships and live/virtual events.
Where can users access LiveOne services?
LiveOne is available on various platforms including iOS, Android, Roku, Apple TV, Spotify, and more.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
LOS ANGELES, Dec. 10, 2024 (GLOBE NEWSWIRE) -- LiveOne ( NASDAQ: LVO ), an award-winning, creator-first, music, entertainment, and technology platform, announced today an exclusive audio advertising partnership with DAX, a leading digital advertising platform in the United States.
Under the terms of the agreement, DAX will serve as LiveOne's exclusive audio advertising sales partner in the U.S. This partnership is expected to significantly enhance LiveOne's audio ad monetization capabilities, with projected improvements of programmatic audio advertising revenues.
"We're excited to partner with DAX to maximize our advertising opportunities and provide the best value in music to consumers," said Bill Wittress, SVP of Business Development and Strategic Partnerships for LiveOne .
"I’m thrilled that we're continuing our longstanding exclusive partnership with LiveOne, a pioneer in the streaming music space," added Brian Conlan, President of DAX United States . "This collaboration empowers us to deliver innovative advertising solutions that connect brands with a passionate and engaged audience. With LiveOne's vast user base, we can offer advertising clients huge reach and access to an engaged audience that's eager to connect with brands that align with their lifestyle."
DAX is a leading digital advertising platform in the United States, helping brands connect with over 108 million listeners through music, podcasts, radio, mobile games, and audio articles. With content from a network of premium publishers, DAX offers advertisers unparalleled access to diverse and engaged audiences.
About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq:
LVO
) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's subsidiaries include Slacker, PodcastOne (Nasdaq:
PODC
), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR's OTT applications. For more information, visit
liveone.com
and follow us on
Facebook
,
Instagram
,
TikTok
,
YouTube
and Twitter at
@liveone
. For more investor information, please visit
ir.liveone.com
.
About DAX United States
DAX United States is a pioneering digital advertising exchange that helps brands connect with over 108 million U.S. listeners across music, radio, podcasts, mobile games, and audio articles. Founded by Global in 2017, DAX's North American headquarters is located in New York City’s historic Penn District.
https://dax.global.com/us/
https://www.linkedin.com/company/dax-united-states/
https://www.youtube.com/@DAXUnitedStatesYT
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, Quarterly Report on Form 10-Q for the quarter ended September 30, 2024, filed with the November 14, 2024, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
For media inquiries, please contact:
LiveOne IR Contact:
Liviakis Financial Communications, Inc.
(415) 389-4670
[email protected]
LiveOne Press Contact:
LiveOne
[email protected]