JAKKS Pacific Unveils Exciting New Toy Lineup at San Diego Comic-Con 2025

JAKKS Pacific unveiled new toy lines at Comic-Con, featuring figures from franchises like Super Mario, The Simpsons, and DC x Sonic.

Quiver AI Summary

JAKKS Pacific, Inc. unveiled a dynamic new toy lineup at San Diego Comic-Con, inspired by beloved franchises such as Super Mario, The Simpsons, DC x Sonic the Hedgehog, Bendy, and Dog Man. Highlights include the exclusive 12-inch Super Mario Big Bad Bowser figure, which features sound effects and a light-up "fire-breathing" feature, and the whimsical Yours Truly, Princess Peach figure that plays over 25 sounds. Fans were particularly excited about The Simpsons' Treehouse of Horror Countdown Advent Calendar and various new figurines from the DC x Sonic crossover. Additional offerings for pre-order include an 18-inch Sonic the Hedgehog Shadow Ice Cream Bar Plush. The collection aims to appeal to fans of all ages with various interactive features and character representations, set to release in the fall and winter of 2025. For more details, consumers can visit JAKKS Pacific's website.

Potential Positives

Introduction of a dynamic lineup inspired by iconic franchises, enhancing brand visibility and appeal to various fanbases.
Strong consumer interest demonstrated at San Diego Comic-Con, indicating positive anticipation for upcoming products.
Exclusive partnerships with major retailers like Costco and GameStop for product launches, potentially driving significant sales and customer traffic.
Diverse product offerings, including interactive figures and plushes, cater to multiple market segments, enhancing revenue opportunities.

Potential Negatives

Limited distribution partnerships, with many products announced as exclusive to specific retailers like Costco and Target, which could restrict market reach.
Potential risk of oversaturation in the collectible toy market with a large number of similar products being announced, which may lead to decreased consumer interest.
Heavy reliance on established franchises such as Super Mario and The Simpsons raises concerns about originality and sustainable growth beyond licensed properties.

FAQ

What new products were unveiled by JAKKS Pacific at Comic-Con 2025?

JAKKS Pacific revealed new products including Super Mario figures, The Simpsons items, and DC x Sonic the Hedgehog collectibles.

When will the Super Mario Big Bad Bowser figure be available?

The Super Mario Big Bad Bowser figure will be available exclusively at Costco this October for $59.99.

What characters are featured in The Simpsons Treehouse of Horror Countdown Calendar?

The calendar includes 31 mystery figures and accessories representing various Treehouse of Horror episodes.

Where can the Sonic the Hedgehog Shadow Ice Cream Bar Plush be pre-ordered?

The Sonic the Hedgehog Shadow Ice Cream Bar Plush is available for pre-order exclusively through GameStop.

What is the price of the Dog Man 2.5-inch Squirrel Tank set?

The Dog Man 2.5-inch Squirrel Tank set, including articulated figures, will retail for $29.99.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$JAKK Insider Trading Activity

$JAKK insiders have traded $JAKK stock on the open market 8 times in the past 6 months. Of those trades, 5 have been purchases and 3 have been sales.

Here’s a breakdown of recent trading of $JAKK stock by insiders over the last 6 months:

STEPHEN G BERMAN (Chairman, CEO, and Secretary) has made 0 purchases and 3 sales selling 115,000 shares for an estimated $2,572,600.
LAWRENCE I ROSEN has made 5 purchases buying 15,165 shares for an estimated $394,210 and 0 sales.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$JAKK Hedge Fund Activity

We have seen 55 institutional investors add shares of $JAKK stock to their portfolio, and 58 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

ACADIAN ASSET MANAGEMENT LLC added 94,091 shares (+inf%) to their portfolio in Q1 2025, for an estimated $2,321,224
AMERICAN CENTURY COMPANIES INC removed 82,599 shares (-46.2%) from their portfolio in Q1 2025, for an estimated $2,037,717
CREATIVE PLANNING added 75,233 shares (+253.7%) to their portfolio in Q1 2025, for an estimated $1,855,998
BASTION ASSET MANAGEMENT INC. removed 72,035 shares (-26.9%) from their portfolio in Q1 2025, for an estimated $1,777,103
AMERIPRISE FINANCIAL INC removed 70,410 shares (-63.7%) from their portfolio in Q1 2025, for an estimated $1,737,014
QUBE RESEARCH & TECHNOLOGIES LTD added 68,067 shares (+inf%) to their portfolio in Q1 2025, for an estimated $1,679,212
PROSPECT CAPITAL ADVISORS, LLC removed 67,650 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $1,668,925

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$JAKK Analyst Ratings

Wall Street analysts have issued reports on $JAKK in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Small Cap Consumer Research issued a "Buy" rating on 07/17/2025

To track analyst ratings and price targets for $JAKK, check out Quiver Quantitative's $JAKK forecast page.

$JAKK Price Targets

Multiple analysts have issued price targets for $JAKK recently. We have seen 2 analysts offer price targets for $JAKK in the last 6 months, with a median target of $40.0.

Here are some recent targets:

Eric Beder from Small Cap Consumer Research set a target price of $40.0 on 07/17/2025

Full Release

SANTA MONICA, Calif., July 25, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK) today, during a special panel at San Diego Comic-Con unveiled an all-new dynamic lineup inspired by iconic franchises including Super Mario , The Simpsons , DC x Sonic the Hedgehog , Bendy , and Dog Man .

The crowd went wild with excitement for the Super Mario Big Bad Bowser , a towering 12-inch tall figure with sound effects, “fire breathing” light feature and slashing arms, storming exclusively into Costco this fall. Yours Truly, Princess Peach with her iconic floaty jump pose and 25+ quotes, sounds, and music made her a huge hit. Fans of The Simpsons lit up at the reveal of the Treehouse of Horror Countdown Advent Calendar , packed with 31 days of spooky mystery characters and accessories, as well as two all-new 5-inch Premium Figures , the monstrous King Homer and the winged Fly Boy Bart . Another standout moment came with the reveal of new figurines and plush inspired by the thrilling DC x Sonic the Hedgehog crossover event.

At midnight this morning, the new Sonic the Hedgehog™ Shadow 18-inch Ice Cream Bar Plush became available for pre-order exclusively through GameStop, and panel attendees were given the first in-person look at the realistic, giant, super soft collector’s item with a dark chocolate scent.

The panel also unveiled Metroid Prime items featuring newly refreshed packaging, including the 2.5-Inch Bounty Hunter 3-Pack , 2.5-Inch Chozo Suit 3-Pack , and 6-Inch UV Metroid figure . It then introduced a first-ever 4-pack featuring the 2.5-inch Donkey Kong , Diddy Kong , Dixie Kong , and Cranky Kong figures .

In addition, the presentation highlighted key products announced earlier this year, including the Sonic the Hedgehog Speed Star Lightning R/C, DC x Sonic the Hedgehog 5-inch Figures, Target-exclusive DC x Sonic the Hedgehog Power vs. Speed Pack Multipack, The Simpsons Talking Funzo Plush Doll, Super Mario Spinning Spirit House Diorama and Super Mario Spinning Spirit House Playset.

A full list of the all-new JAKKS Pacific products revealed at SDCC can be found below. Images can be found HERE .

For more information, visit https://www.jakks.com/events/sdcc-2025/ .

Super Mario

Big Bad Bowser roars exclusively into Costco this October! Standing 12 inches tall with 13 points of articulation, this figure features a “fire-breathing” light effect, and multiple button triggers that activate a variety of iconic sounds and music. This item will be available in October for $59.99.

Yours Truly, Princess Peach stands 12 inches tall with six points of articulation and fun interactive features. Kids can press multiple activation points to hear classic quotes and songs, and her dress billows out like it does in the game! The figure will be available in December for $39.99.

The Simpsons

Available exclusively at Costco this fall, Treehouse of Horror Countdown Calendar features 31 days of mystery characters and accessories. Different Treehouse of Horror episodes are represented through miniature scale 1.5-inch figures with fun holiday themed reveal packaging. The calendar will be available for $39.99.

Available exclusively at Target this fall, the Fly Boy Bart 5-inch Premium Figure includes multiple points of articulation and a teleporter with interactive push-button to activate the green “transformation light.” The set also includes a tiny Fly Boy Bart figure. The figurine will be available for $24.99.

The King Homer 5-inch Premium Figure is restrained and waiting to break free! Push the button on the back to release him from the chair. The figure includes multiple points of articulation, and includes a restraint chair accessory along with a mini-Marge Figure. The figurine will be available for $24.99.

Available exclusively at Target this fall, The Simpsons Sedan with Family Figures includes Homer’s iconic sedan and 2.5-inch figures of Homer and Bart, both exclusive to this set, as well as Lisa, Marge and Maggie. The set will be available for $29.99.

DC x Sonic the Hedgehog

Multiple 2.5-inch and 5-inch figure multipacks , inspired by the hit crossover comic book series and a great gift for fans of DC and Sonic the Hedgehog, will be available this fall for $19.99 USD each. Each pack includes a quintessential pairing of two heroic characters! The sets include Shadow as Batman & Batman , Tails as Cyborg & Cyborg , and Knuckles as Superman & Superman.

The all-new 9-inch DC x Sonic the Hedgehog plush will hit shelves this fall for $9.99 USD each. The ideal size for a huggable and cuddly experience, each plush will feature deluxe fabric and ultra-soft material Wave 1 spotlighting Sonic as The Flash , Silver as Green Lantern , Knuckles as Superma n, and Shadow as Batman . Collect them all!

Sonic the Hedgehog

The realistic, giant, super soft Shadow 18-inch Ice Cream Bar Plush stands out with its collector packaging and dark chocolate scent inspired by the iconic treat. The must-have addition to any Sonic collection is now available to pre-order through GameStop for $44.99.

Bendy

Available this fall, the Bendy: Lone Wolf Crane Game Mini Plush features seven mini plushes from the new video game, Bendy: Lone Wolf , including Bendy, Boris, Alice, Charley, Barley, Edgar and Carley. Featured in Crane game style packaging, each plush is 3 inches tall. Available this fall, the set retails for $24.99.

Dog Man

Recreate the action from the hit movie with the Dog Man 2.5-inch Squirrel Tank with Figures . A fantastic gift for any young hero, the set includes Dog Man and Petey 2.5-inch articulated figures and will be available this fall for $29.99.

Dog Man 2.5-inch Supa Cool Figure Pack Wave 2 and 3 will be available this fall for $19.99 each. Each figure is designed with unique details, ready for action to ensure hours of playtime excitement.

Recreate your favorite scenes from the Dog Man movie with the Dog Man and Lil’ Petey 5-inch figures , available this fall for $14.99 each. Each comes with multiple accessories and points of articulation for dynamic poses and interactive play.

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).

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