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Insider Sale: 10% owner at $CELH Sells 100,000 Shares

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William H. Milmoe, a 10% owner of $CELH, sold 100,000 shares of the company on 07-28-2025 for an estimated $4,700,000. We received data on the trade from a recent SEC filing. This was a sale of approximately 0.6% of their shares of this class of stock. Following this trade, they now own 17,917,770 shares of this class of $CELH stock.

$CELH Insider Trading Activity

$CELH insiders have traded $CELH stock on the open market 14 times in the past 6 months. Of those trades, 0 have been purchases and 14 have been sales.

Here’s a breakdown of recent trading of $CELH stock by insiders over the last 6 months:

  • WILLIAM H. MILMOE has made 0 purchases and 5 sales selling 500,000 shares for an estimated $23,680,000.
  • JOHN FIELDLY (Chief Executive Officer) has made 0 purchases and 2 sales selling 262,974 shares for an estimated $11,577,418.
  • DEAN DESANTIS has made 0 purchases and 2 sales selling 200,000 shares for an estimated $9,500,000.
  • DEBORAH DESANTIS has made 0 purchases and 2 sales selling 200,000 shares for an estimated $9,500,000.
  • CAROLINE S LEVY sold 70,000 shares for an estimated $1,878,800
  • PAUL H. STOREY (Chief Supply Chain Officer) sold 10,188 shares for an estimated $262,544
  • JOYCE RUSSELL sold 4,000 shares for an estimated $113,880

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$CELH Hedge Fund Activity

We have seen 283 institutional investors add shares of $CELH stock to their portfolio, and 242 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$CELH Analyst Ratings

Wall Street analysts have issued reports on $CELH in the last several months. We have seen 12 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

  • Stifel issued a "Buy" rating on 07/29/2025
  • B. Riley Securities issued a "Buy" rating on 07/29/2025
  • Citigroup issued a "Buy" rating on 07/23/2025
  • UBS issued a "Buy" rating on 07/17/2025
  • Roth Capital issued a "Buy" rating on 06/26/2025
  • TD Cowen issued a "Buy" rating on 06/16/2025
  • Truist Securities issued a "Buy" rating on 06/06/2025

To track analyst ratings and price targets for $CELH, check out Quiver Quantitative's $CELH forecast page.

$CELH Price Targets

Multiple analysts have issued price targets for $CELH recently. We have seen 14 analysts offer price targets for $CELH in the last 6 months, with a median target of $52.0.

Here are some recent targets:

  • Matthew Smith from Stifel set a target price of $50.0 on 07/29/2025
  • Jeff Van Sinderen from B. Riley Securities set a target price of $52.0 on 07/29/2025
  • Filippo Falorni from Citigroup set a target price of $55.0 on 07/23/2025
  • Peter Grom from UBS set a target price of $57.0 on 07/17/2025
  • Bill Chappell from Truist Securities set a target price of $55.0 on 07/14/2025
  • Gerald Pascarelli from Needham set a target price of $55.0 on 07/10/2025
  • Sean McGowan from Roth Capital set a target price of $52.0 on 06/26/2025

This article is not financial advice. See Quiver Quantitative's disclaimers for more information.

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