Immuron Limited has signed an exclusive distribution deal to launch ProIBS® for IBS treatment in Australia and New Zealand.
Quiver AI Summary
Immuron Limited has announced an exclusive distribution agreement to launch ProIBS® in Australia and New Zealand, targeting symptoms of irritable bowel syndrome (IBS) through retail pharmacies. This new product, which adds to Immuron's existing digestive health portfolio that includes the popular Travelan® brand, is positioned as a safe, long-term treatment option containing AVH200®, derived from Aloe barbadensis, which supports the intestinal mucosal barrier. An extensive study showed that 94% of users found ProIBS® helpful, with 98% willing to recommend it. The IBS treatment market in Australia is significant, projected to generate approximately AU$221.14 million in 2025. Immuron's Chief Commercial Officer emphasized the opportunity to provide a well-supported product in pharmacies, while the CEO of Calmino group AB, the product's developer, expressed enthusiasm for collaborating with Immuron in the promising Asia-Pacific markets.
Potential Positives
- Immuron has entered into an exclusive distribution agreement for ProIBS® in Australia and New Zealand, expanding its market presence in the lucrative IBS treatment sector.
- ProIBS® is positioned as a premium efficacy product, potentially enhancing the company’s reputation and relationship with pharmacists who recommend it to customers.
- The IBS treatment market in Australia is projected to grow, with Immuron’s entry potentially capturing a significant share of the estimated AU$221.14 million market in 2025.
- The positive usability study results for ProIBS® indicate a high satisfaction rate among users, enhancing the product's appeal and giving consumers confidence in its effectiveness.
Potential Negatives
- Potential regulatory and financial risks associated with the forward-looking statements, highlighting uncertainties in product development, financing, and market competition.
- The announcement may not provide sufficient detail on the product launch strategy or market entry plans, leading to concerns about execution and market performance.
FAQ
What is ProIBS® and how does it relate to IBS?
ProIBS® is a certified medical device for managing symptoms of irritable bowel syndrome (IBS), including abdominal pain and bloating.
What is the distribution agreement for ProIBS®?
Immuron Limited has secured an exclusive distribution agreement for ProIBS® in Australia and New Zealand's retail pharmacy channels.
What are the key benefits of ProIBS®?
ProIBS® supports the intestinal mucosal barrier and is safe for long-term use with no known interactions with other medications.
How successful was ProIBS® in user studies?
A usability study showed 94% of users found ProIBS® helpful, with 91% experiencing improvements in daily life.
Who is behind the development of ProIBS®?
The Calmino group AB developed ProIBS®, which has been successfully sold in the Swedish pharmacy market for over a decade.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
MELBOURNE, Australia, March 05, 2025 (GLOBE NEWSWIRE) -- Immuron Limited (ASX: IMC; NASDAQ: IMRN), an Australian based and globally integrated biopharmaceutical company is pleased to announce it has entered into an exclusive distribution agreement for the territories of Australia and New Zealand. Immuron will launch ProIBS® for the treatment of symptoms related to IBS in the retail pharmacy sales channel. Immuron has been a leader in digestive health in Australia for many years. ProIBS ® will join Immuron’s product portfolio which includes the rapidly growing Travelan ® brand building on the premium efficacy product range that will deliver better outcomes for consumers that Pharmacists will love to recommend.
Irritable bowel syndrome (IBS) is a common condition where you experience symptoms related to your digestive system. This is sometimes linked to certain foods, lifestyle habits and stress levels or mood. IBS affects around 3 out of every 10 people. Females are more likely than males to be affected. Some key symptoms of IBS include: abdominal pain or discomfort; stomach bloating and wind; chronic diarrhoea or constipation, or alternating between the two. 1 According to available data, the IBS treatment market in Australia is estimated to be a part of the broader "Digestives & Intestinal Remedies" market, generating a revenue of around AU$221.14 million in 2025, with a projected annual growth rate of 3.28%. 2
ProIBS ® is a certified medical device for the treatment of IBS symptoms such as abdominal pain, bloating and unsettled bowel movements (diarrhoea and/or constipation). ProIBS ® contains AVH200 ® , derived from the plant Aloe barbadensis Miller. AVH200 ® has gel forming components which support the intestinal mucosal barrier. As IBS is known to affect individuals for a long period of time, it is essential to have a treatment appropriate for long-term use – as ProIBS ® is. The product is safe, and no interactions with other medications are known. Science-driven innovative Calmino group AB, the developer of ProIBS ® , conducted a usability study among 1,003 users. ProIBS ® was helpful for 94% of them. 91% of the users experienced an improvement in daily life and 98% would recommend ProIBS ® to someone else. To learn more please check: www.proibs.eu .
Flavio Palumbo, Chief Commercial Officer said, “Following the rapid growth of Travelan in pharmacy as the leading product for the prevention of traveller’s diarrhoea 3 , we have identified a great opportunity with ProIBS ® to further expand our digestive health portfolio by providing pharmacists a proven premium efficacy product that delivers unique benefits to their customers. With ProIBS ® , we are able to provide an innovative and European certified medical device for the treatment of symptoms related to IBS. The product has been on the Swedish pharmacy market for more than a decade. Because it is backed by science and recommended by physicians and dietitians, we can promote ProIBS ® with absolute confidence. We are looking forward to offering a solution that truly improves the liveability of the affected people.”
Tobias Kisker, CEO and founder of Calmino group AB, is pleased to start a long and successful collaboration with Immuron. “The Calmino team is happy to work with a well-established, experienced, and professional company like Immuron. We see Australia and New Zealand as important Asian Pacific markets with significant potential.”
- https://www.healthdirect.gov.au/irritable-bowel-syndrome-ibs
- https://www.statista.com/outlook/hmo/otc-pharmaceuticals/digestives-intestinal-remedies/australia
- Otto W, Najnigier B, Stelmasiak T, Robins-Browne RM. Randomized control trials using a tablet formulation of hyperimmune bovine colostrum to prevent diarrhoea caused by enterotoxigenic Escherichia coli in volunteers. Scandinavian Journal of Gastroenterology. 2011;46:862-868.
This release has been authorised by the directors of Immuron Limited.
COM P ANY CON T ACT:
Steven Lydeamore
Chief Executive Officer
Ph: +61 (0)3 9824 5254
[email protected]
About Immuron
Immuron Limited (ASX: IMC, NASDAQ: IMRN), is an Australian biopharmaceutical company focused on developing and commercializing orally delivered targeted polyclonal antibodies for the treatment of inflammatory mediated and infectious diseases.
For more information visit: https://www.immuron.com.au
FORWARD-LOOKING STATEMENTS:
This press release may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, each as amended. Such statements include, but are not limited to, any statements relating to our growth strategy and product development programs and any other statements that are not historical facts. Forward-looking statements are based on management’s current expectations and are subject to risks and uncertainties that could negatively affect our business, operating results, financial condition and stock value. Factors that could cause actual results to differ materially from those currently anticipated include: risks relating to our growth strategy; our ability to obtain, perform under and maintain financing and strategic agreements and relationships; risks relating to the results of research and development activities; risks relating to the timing of starting and completing clinical trials; uncertainties relating to preclinical and clinical testing; our dependence on third-party suppliers; our ability to attract, integrate and retain key personnel; the early stage of products under development; our need for substantial additional funds; government regulation; patent and intellectual property matters; competition; as well as other risks described in our SEC filings. We expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in our expectations or any changes in events, conditions or circumstances on which any such statement is based, except as required by law.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e0632d8c-8807-41a6-ad8f-a65fa3b15f6a