Hasbro shares jump as preliminary Q1 results top expectations despite cyber-related reporting delay

Hasbro, Inc. (HAS) is up 6.6% today. Here is some analysis on what might have caused this price movement.

Analysis: The move appears tied to Hasbro releasing upbeat preliminary first-quarter 2026 results and reaffirming full-year guidance, even as it postponed its full quarterly report and Form 10-Q filing due to an unauthorized network access incident. Investors likely focused on stronger-than-expected revenue and profit trends, plus signs that key Wizards of the Coast releases remain on schedule.

Details:

Hasbro disclosed unaudited preliminary Q1 revenue of about $970 million to $985 million, up roughly 9% to 11% year over year, alongside operating profit of about $235 million to $245 million.

The company reiterated full-year 2026 targets, including total revenue up about 3% to 5% in constant currency and adjusted EBITDA of roughly $1.40 billion to $1.45 billion.

Hasbro said the unauthorized network access did not affect Q1 financial results, but containment actions took systems offline and delayed completion of required financial reporting.

Management flagged potential Q2 impacts in Consumer Products from order processing, shipping, and invoicing delays, while noting MAGIC: THE GATHERING shipments and release cadence continued as planned.

Sources:

Hasbro Investor Relations, Investing.com, Bloomberg

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$HAS Insider Trading Activity

$HAS insiders have traded $HAS stock on the open market 12 times in the past 6 months. Of those trades, 0 have been purchases and 12 have been sales.

Here’s a breakdown of recent trading of $HAS stock by insiders over the last 6 months:

CHRISTIAN P COCKS (Chief Executive Officer) has made 0 purchases and 6 sales selling 377,992 shares for an estimated $38,565,064.
TARRANT L. SIBLEY (EVP, CLO and Corp Secretary) sold 15,148 shares for an estimated $1,590,185
GINA M GOETTER (EVP & CFO) sold 12,429 shares for an estimated $1,285,867
TIMOTHY J. KILPIN (President, Toy, Lic & Ent) sold 7,773 shares for an estimated $800,619
HOLLY BARBACOVI (Chief People Officer) sold 4,337 shares for an estimated $437,928
HOPE F COCHRAN sold 4,000 shares for an estimated $308,972
JASON M BUNGE (Chief Marketing Officer) sold 2,380 shares for an estimated $252,341

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$HAS Hedge Fund Activity

We have seen 402 institutional investors add shares of $HAS stock to their portfolio, and 307 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

SAMLYN CAPITAL, LLC removed 1,546,304 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $126,796,928
UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC removed 1,488,926 shares (-76.1%) from their portfolio in Q4 2025, for an estimated $122,091,932
AQR CAPITAL MANAGEMENT LLC added 1,399,499 shares (+47.3%) to their portfolio in Q4 2025, for an estimated $114,758,918
ALLIANCEBERNSTEIN L.P. added 1,125,334 shares (+558.5%) to their portfolio in Q4 2025, for an estimated $92,277,388
CITADEL ADVISORS LLC removed 1,009,247 shares (-42.2%) from their portfolio in Q4 2025, for an estimated $82,758,254
FULLER & THALER ASSET MANAGEMENT, INC. removed 979,408 shares (-50.1%) from their portfolio in Q4 2025, for an estimated $80,311,456
MARSHALL WACE, LLP removed 796,954 shares (-97.5%) from their portfolio in Q4 2025, for an estimated $65,350,228

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$HAS Congressional Stock Trading

Members of Congress have traded $HAS stock 3 times in the past 6 months. Of those trades, 1 have been purchases and 2 have been sales.

Here’s a breakdown of recent trading of $HAS stock by members of Congress over the last 6 months:

REPRESENTATIVE LISA C. MCCLAIN has traded it 3 times. They made 1 purchase worth up to $15,000 on 10/30 and 2 sales worth up to $30,000 on 10/31, 10/30.

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.

$HAS Analyst Ratings

Wall Street analysts have issued reports on $HAS in the last several months. We have seen 4 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

JP Morgan issued a "Overweight" rating on 02/11/2026
Morgan Stanley issued a "Overweight" rating on 02/02/2026
UBS issued a "Buy" rating on 01/07/2026
Seaport Global issued a "Buy" rating on 11/10/2025

To track analyst ratings and price targets for $HAS, check out Quiver Quantitative's $HAS forecast page.

$HAS Price Targets

Multiple analysts have issued price targets for $HAS recently. We have seen 10 analysts offer price targets for $HAS in the last 6 months, with a median target of $110.0.

Here are some recent targets:

Xian Siew from BNP Paribas set a target price of $115.0 on 04/01/2026
Anthony Bonadio from Wells Fargo set a target price of $98.0 on 03/11/2026
Arpine Kocharyan from UBS set a target price of $110.0 on 03/05/2026
James Hardiman from Citigroup set a target price of $118.0 on 02/12/2026
Keegan Cox from DA Davidson set a target price of $110.0 on 02/11/2026
Stephen Laszczyk from Goldman Sachs set a target price of $114.0 on 02/11/2026
Christopher Horvers from JP Morgan set a target price of $115.0 on 02/11/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.