Gray Media announces first native HDR broadcast in the U.S. for New Orleans Saints game, enhancing viewer experience with NEXTGEN TV.
Quiver AI Summary
Gray Media has announced two significant milestones for ATSC 3.0 (NEXTGEN TV) broadcasts. Firstly, the New Orleans station WVUE FOX8, along with Gray's Tupelo Media Group, will produce and broadcast the New Orleans Saints preseason football game in native High Dynamic Range (HDR), marking the first-ever over-the-air broadcast in the U.S. utilizing HDR from production to viewer. This technology allows for enhanced contrast and color quality, enhancing the viewing experience for fans. Secondly, Gray is the first broadcast group to upgrade all its Big Four affiliated NEXTGEN TV stations to HDR, just in time for the college and professional football seasons. Gray's Chief Operating Officer Sandy Breland expressed pride in this accomplishment, highlighting the advantages NEXTGEN TV offers to viewers. Gray Media, headquartered in Atlanta, is the largest owner of local television stations in the U.S., reaching about 37% of television households.
Potential Positives
- Gray Media's New Orleans station will broadcast the first over-the-air programming in the U.S. produced in native High Dynamic Range (HDR), setting a significant milestone in the television industry.
- Gray is the first broadcast group to upgrade all its Big Four affiliated NEXTGEN TV stations to HDR, enhancing the viewing experience for audiences during the upcoming college and professional football seasons.
- This initiative demonstrates Gray Media's commitment to technological innovation and enhances competitive positioning in the broadcasting market, potentially attracting more viewers and advertisers.
Potential Negatives
- Despite the achievement in HDR broadcasting, there may be concerns about the widespread accessibility of NEXTGEN TV technology among viewers, as the adoption rate of compatible devices could be slow.
- The announcement does not address any potential costs or investments needed by viewers to upgrade their equipment for the HDR broadcast, which may lead to viewer dissatisfaction or limit audience reach.
FAQ
What is Gray Media's recent achievement in HDR broadcasting?
Gray Media's sports production company will broadcast the New Orleans Saints preseason game in native HDR, a first for the U.S.
How does NEXTGEN TV enhance viewer experience?
NEXTGEN TV offers advanced features like improved HDR, providing better contrast and overall viewing quality for sports broadcasts.
What significance does the HDR broadcast have for the Saints game?
This broadcast allows local viewers to experience enhanced picture quality, fulfilling the promises of NEXTGEN TV technology.
What is Gray Media's role in the transition to HDR?
Gray Media is the first broadcast group to upgrade and upconvert all its Big Four affiliated NEXTGEN TV stations to HDR.
Where can I find more information about Gray Media?
More information is available on Gray Media's official website at www.graymedia.com.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$GTN Insider Trading Activity
$GTN insiders have traded $GTN stock on the open market 2 times in the past 6 months. Of those trades, 1 have been purchases and 1 have been sales.
Here’s a breakdown of recent trading of $GTN stock by insiders over the last 6 months:
- RICHARD LEE BOGER sold 16,000 shares for an estimated $61,552
- JEFFREY R GIGNAC (Executive Vice President, CFO) purchased 12,500 shares for an estimated $46,000
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$GTN Hedge Fund Activity
We have seen 114 institutional investors add shares of $GTN stock to their portfolio, and 114 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- CHARLES SCHWAB INVESTMENT MANAGEMENT INC added 957,398 shares (+48.9%) to their portfolio in Q2 2025, for an estimated $4,337,012
- CITIGROUP INC added 804,845 shares (+960.8%) to their portfolio in Q2 2025, for an estimated $3,645,947
- NORGES BANK removed 688,900 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $3,120,717
- AQR CAPITAL MANAGEMENT LLC added 590,704 shares (+76.6%) to their portfolio in Q2 2025, for an estimated $2,675,889
- EXODUSPOINT CAPITAL MANAGEMENT, LP added 528,540 shares (+inf%) to their portfolio in Q2 2025, for an estimated $2,394,286
- VANGUARD GROUP INC added 513,864 shares (+9.8%) to their portfolio in Q2 2025, for an estimated $2,327,803
- CITADEL ADVISORS LLC added 501,594 shares (+69.3%) to their portfolio in Q2 2025, for an estimated $2,272,220
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$GTN Analyst Ratings
Wall Street analysts have issued reports on $GTN in the last several months. We have seen 2 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Guggenheim issued a "Buy" rating on 08/14/2025
- Benchmark issued a "Buy" rating on 08/11/2025
To track analyst ratings and price targets for $GTN, check out Quiver Quantitative's $GTN forecast page.
$GTN Price Targets
Multiple analysts have issued price targets for $GTN recently. We have seen 4 analysts offer price targets for $GTN in the last 6 months, with a median target of $6.75.
Here are some recent targets:
- Curry Baker from Guggenheim set a target price of $7.0 on 08/14/2025
- Steven Cahall from Wells Fargo set a target price of $5.0 on 08/11/2025
- Patrick Sholl from Barrington Research set a target price of $6.5 on 08/11/2025
- Daniel Kurnos from Benchmark set a target price of $9.0 on 08/11/2025
Full Release
ATLANTA, Aug. 22, 2025 (GLOBE NEWSWIRE) -- Gray Media is proud to announce two historic achievements for television stations broadcasting in the ATSC 3.0 (NEXTGEN TV) format.
First, Gray’s sports production company Tupelo Media Group will produce and its New Orleans station WVUE FOX8 will broadcast tomorrow’s New Orleans Saints preseason football game using end-to-end, native High Dynamic Range (HDR). This will be the first over-the-air broadcast in the United States of any programming that is produced in native HDR from the cameras to the production truck to the station to viewers with NEXTGEN TV television sets. It will allow New Orleans viewers to watch their hometown Saints with improved contrast between the brightest and darkest colors on the screen fulfilling one of the many promises that NEXTGEN TV brings to viewers.
Second, Gray is the first broadcast group to upconvert to HDR across all Big Four Networks. Gray completed this upgrade of all of its Big Four affiliated NEXTGEN TV stations in time for the upcoming college and professional football seasons to ensure a first-in-class viewing experience for Gray’s viewers.
“We are thrilled to build on our launch of HDR across our NEXTGEN stations by bringing our hometown New Orleans Saints to viewers in native HDR,” said Gray’s Chief Operating Officer, and Saints fan, Sandy Breland. “Gray is proud of production and station teams for making this first-of-its-kind native HDR preseason NEXTGEN TV broadcast a reality.”
“NEXTGEN TV enables countless advanced features to boost viewer experience,” said Rob Folliard, Gray’s Senior Vice President and currently chairperson of NEXTGEN TV consortium PearlTV. “Bringing football filmed, transmitted, and broadcast in native HDR free to viewers over-the-air is a great example of the benefits to viewers of NEXTGEN TV.”
About Gray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com .
Gray Contact:
Robert J. Folliard, III , Senior Vice President - Distribution, 404-266-8333
# # #
