Gildan grants S&S Activewear exclusive wholesale rights for American Apparel® in the U.S. imprintables market, effective December 28, 2025.
Quiver AI Summary
Gildan has announced an exclusive wholesale distribution agreement with S&S Activewear for its American Apparel® brand within the U.S. imprintables market, effective December 28, 2025. This partnership aims to enhance brand awareness and sales by leveraging S&S's extensive reach and industry expertise. American Apparel® is recognized for its premium quality, timeless designs, and commitment to sustainability, reflecting values that resonate with contemporary consumers. S&S Activewear plans to utilize its scale and strong customer relationships to expand access to the American Apparel® product line while maintaining a focus on quality and creativity. Both companies are optimistic about the collaboration, which emphasizes shared values in culture and creativity.
Potential Positives
- Gildan has secured an exclusive wholesale distribution agreement for its American Apparel® brand with S&S Activewear, enhancing brand visibility and accessibility in the U.S. imprintables market.
- This partnership is expected to significantly drive sales and strengthen the brand's market position by leveraging S&S’s industry-leading technology and extensive customer relationships.
- The American Apparel® brand's commitment to quality, style, and sustainability aligns with current market trends, potentially appealing to a broader customer base.
Potential Negatives
- The press release does not disclose specific terms of the distribution agreement, which may raise questions about the financial implications for Gildan and its control over the American Apparel® brand.
- The decision to grant exclusive distribution rights might indicate challenges in Gildan's ability to effectively manage and distribute its own American Apparel® brand, potentially reflecting broader operational or strategic concerns.
- The announcement lacks detailed information about how this partnership will specifically address ongoing market challenges or competition, leaving investors and stakeholders wanting for more concrete data.
FAQ
What is the new agreement between Gildan and S&S Activewear?
Gildan has granted exclusive wholesale distribution rights of American Apparel® to S&S Activewear for the U.S. imprintables market.
When will the partnership between Gildan and S&S Activewear take effect?
The partnership will be effective starting December 28, 2025.
What is the philosophy behind the American Apparel® brand?
American Apparel® emphasizes meaningful design, premium quality, and a commitment to sustainability and style amidst trends.
How does S&S Activewear plan to support American Apparel®?
S&S Activewear will leverage its scale, technology, and customer relationships to deliver the brand’s full product line across the U.S.
What types of products does Gildan manufacture?
Gildan manufactures everyday basic apparel, including activewear, underwear, and socks for various customers and channels.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Wall Street analysts have issued reports on $GIL in the last several months. We have seen 7 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
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$GIL Price Targets
Multiple analysts have issued price targets for $GIL recently. We have seen 7 analysts offer price targets for $GIL in the last 6 months, with a median target of $60.0.
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Full Release
CHRIST CHURCH, Barbados, Aug. 06, 2025 (GLOBE NEWSWIRE) -- Gildan is pleased to announce an agreement granting exclusive wholesale distribution rights to S&S Activewear for its American Apparel® brand in the U.S. imprintables market. This agreement establishes a platform to continue strengthening brand awareness and further drive sales.
The American Apparel® brand addresses customers’ desire for a meaningful design and premium quality that stands strong amidst fleeting trends. The brand philosophy and values are rooted in the true essence of style, durability, and commitment to quality and sustainability.
“American Apparel® is an iconic premium clothing brand known for its timeless styles, premium quality, and youthful energy, dedicated to “Crafting the Culture” through music festival sponsorships and collaborations with artists,” said Chuck Ward, Chief Operating Officer at Gildan. “S&S has always been a strong advocate of American Apparel® and we are confident that this partnership will broaden customers’ access to the brand and further position American Apparel® as the timeless, iconic choice for customers.”
S&S Activewear echoed that enthusiasm, emphasizing the opportunity to strengthen the American Apparel® brand in the U.S. imprintables channel.
“We are proud to be the exclusive distributor of American Apparel® products,” said Frank Myers, CEO of S&S Activewear. “By leveraging our scale, industry-leading technology, and deep customer relationships, we’re committed to delivering the brand’s full product line across our nationwide network.”
“We’re excited to expand our partnership with Gildan and continue to drive sales for the American Apparel® brand,” said Toby Whitmoyer, Chief Commercial Officer of S&S Activewear. “This brand has always stood for creativity, and cultural relevance – values that deeply resonate with today’s buyers. With our national reach, deep inventory, and service-first mindset, we’re ready to support the brand and deliver more value to our customers.”
American Apparel® products are Made With Respect TM in Gildan’s manufacturing facilities, which are operated with a strong commitment to industry-leading labour, environmental and governance practices. From the legendary fine jersey to the cherished heavyweight cotton, American Apparel® delivers both style and quality, elevating style to iconic status.
The partnership will be effective December 28, 2025.
About Gildan
Gildan is a leading manufacturer of everyday basic apparel. The Company’s product offering includes activewear, underwear and socks, sold to a broad range of customers, including wholesale distributors, screenprinters or embellishers, as well as to retailers that sell to consumers through their physical stores and/or e-commerce platforms and to global lifestyle brand companies. The Company markets its products in North America, Europe, Asia Pacific, and Latin America, under a diversified portfolio of Company-owned brands including Gildan®, American Apparel®, Comfort Colors®, GOLDTOE®, and Peds®, and under an exclusive licensing agreement for the printwear channel for Champion®.
Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Bangladesh. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in the Company's long-term business strategy. More information about the Company and its ESG practices and initiatives can be found at www.gildancorp.com .
About S&S
Founded in 1988 and headquartered in Bolingbrook, Illinois, S&S Activewear is a leading technology-enabled distributor of apparel and accessories in the United States and Canada. S&S offers more than 100 brands, including basic garments to fashion-forward styles, with over 6 million square feet of warehouse space across North America. S&S services a broad range of customers through its nationwide network, including retail brands, e-commerce companies, garment decorators, promotional products distributors, entertainment merchandisers, lifestyle brands and web-based platforms for apparel customization.
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Investor inquiries:
Jessy Hayem, CFA Senior Vice-President, Head of Investor Relations and Global Communications (514) 744-8511 [email protected] |
Media inquiries:
Genevieve Gosselin Director, Global Communications and Corporate Marketing (514) 343-8814 [email protected] |
