Getty Images to Capture Visual Content at Milano Cortina 2026 Olympic Winter Games with 84-Person Team

Getty Images will capture over 6 million images at the Milano Cortina 2026 Olympic Winter Games as the Official Photographic Agency.

Quiver AI Summary

Getty Images has announced that it will provide comprehensive photographic coverage of the Milano Cortina 2026 Olympic Winter Games, deploying a team of 84 photographers and editors to capture more than 6 million images from the Opening to the Closing Ceremony. As the Official Photographic Agency of the International Olympic Committee, Getty will facilitate real-time access to stunning visuals for media outlets, sponsors, and partners, utilizing cutting-edge technology to deliver images within 30 seconds of capture. The initiative emphasizes Getty's expertise in visual storytelling, with a history of covering past Olympic Games and a commitment to showcasing the energy of the upcoming events. Additionally, Getty Images continues to innovate with generative AI tools to enhance its creative offerings for customers globally.

Potential Positives

Getty Images will deploy a substantial team of 84 photographers and editors at the Milano Cortina 2026 Olympic Winter Games, enhancing its visibility and reputation as a leading visual content creator.
The company will leverage innovative technology to shoot and deliver over 6 million images in near real time, showcasing its commitment to cutting-edge services and capabilities.
As the Official Photographic Agency of the International Olympic Committee, Getty Images solidifies its prestigious position in the market and demonstrates its longstanding relationship with major global events.
The integration of generative AI technologies in their offerings positions Getty Images at the forefront of digital transformation in visual content creation, potentially attracting new customers and boosting sales.

Potential Negatives

The press release does not address any potential criticisms of the company's role in the Olympic Games, which may raise concerns about commercializing a global event that is often viewed in a cultural and unifying light.
There is no mention of how Getty Images plans to ensure ethical practices in capturing and distributing imagery, which could lead to scrutiny over their operations during such a high-profile event.
The press release lacks details on how the use of generative AI technologies impacts the authenticity of their photographic work, which could be a significant concern for traditional media and customers valuing true representation.

FAQ

What is Getty Images’ role in the Milano Cortina 2026 Olympics?

Getty Images is the Official Photographic Agency, capturing all ceremonies and events with a team of 84 photographers and editors.

How many images will Getty Images capture during the Olympics?

Getty Images plans to capture over 6 million images throughout the Milano Cortina 2026 Olympic Winter Games.

What new technology will Getty Images use for the Olympics?

The company will utilize innovative technology for live transmission of photographs to provide immediate visual storytelling from the events.

When will the Opening and Closing Ceremonies take place?

The Opening Ceremony is on February 6, 2026, and the Closing Ceremony is on February 22, 2026.

Where can I find more information about Getty Images' Olympic coverage?

More information can be found at gettyimages.com/collections/olympics regarding their past and future Olympic coverage.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

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Full Release

A Media Snippet accompanying this announcement is available by clicking on this link.

NEW YORK, Nov. 12, 2025 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced that its award-winning photographers, editors and operations staff will capture stunning imagery from every ceremony and event at the Milano Cortina 2026 Olympic Winter Games.

Getty Images will deploy a team of 84 photographers and editors, using innovative and proprietary technology to shoot more than 6 million images from the Opening Ceremony on February 6th to the Closing Ceremony on February 22nd. Getty Images will be capturing compelling content throughout the Olympic Winter Games for media outlets, sponsors and licensees along with their remit as the Official Photographic Agency of the International Olympic Committee to document all ceremonies and events.

“The Milano Cortina 2026 Olympic Winter Games present a remarkable opportunity to demonstrate Getty Images’ unparalleled visual storytelling and creative expertise,” said Ken Mainardis, Global Head of Editorial, Getty Images . “With comprehensive access to venues, ceremonies, and events, and supported by our global team of award-winning sports photographers and editors, we will capture and deliver the defining moments of the Games in near real time. Through cutting-edge technology and our deep editorial experience, Getty Images will bring the spirit and energy of the Milano Cortina 2026 Olympic Winter Games to media, partners, and audiences around the world.”

Getty Images will deploy 39 editorial photographers to capture live coverage of all 16 Winter Olympic competition venues around the Milano Cortina region, with more than 20 editors live-editing from Getty Images’ London office and remotely. This, along with our proprietary network and software, will enable live transmission of photographs to gettyimages.com in as little as 30 seconds, empowering Getty Images’ global customer base to tell more immediate and authentic visual stories coming out of the ceremonies and events.

Getty Images has covered 15 editions of the Olympic Games and 15 editions of the Olympic Winter Games since 1968 as Allsport and subsequently as Getty Images.

For more information about Getty Images’ coverage of past and future Olympic Games, visit gettyimages.com/collections/olympics .

About Getty Images

Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images , iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with almost 600,000 content creators and more than 355 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news , sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.

Through its best-in-class creative library and Custom Content solutions, Getty Images helps customers elevate their creativity and entire end-to-end creative process to find the right visual for any need. With the adoption and distribution of generative AI technologies and tools trained on permissioned content that include indemnification and perpetual, worldwide usage rights, Getty Images and iStock customers can use text to image generation to ideate and create commercially safe compelling visuals, further expanding Getty Images capabilities to deliver exactly what customers are looking for.

For company news and announcements, visit our Newsroom .

Media contact
Alex Lazarou
[email protected]