Getty Images renews its role as Official Photographer for TIFF’s 50th edition, supporting diversity in film through the Every Story fund.
Quiver AI Summary
Getty Images has been named the Official Photographer of the Toronto International Film Festival (TIFF) for its 50th edition, continuing a long-standing partnership with the prestigious event. From September 4 to 14, Getty's award-winning photographers will capture exclusive images from various festival activities, including red carpet premieres and gala events, with all photos distributed through gettyimages.com. In a commitment to promoting diversity and inclusion in film, Getty will donate a portion of the proceeds from selected red carpet events to the Every Story fund, aimed at supporting diverse storytellers and creating equitable opportunities in the industry. Getty Images highlights its dedication to excellence, stating that its photographers cover around 70,000 entertainment events annually, further enhancing creative content collaboration with major brands.
Potential Positives
- Getty Images has renewed its partnership as the Official Photographer for the Toronto International Film Festival, highlighting its strong reputation and longstanding commitment to significant cultural events.
- The collaboration coincides with TIFF's 50th anniversary, allowing Getty Images to leverage this milestone to enhance its brand visibility and association with a prestigious global film festival.
- Getty Images will donate a portion of proceeds from red carpet premieres to the Every Story fund, reflecting social responsibility and commitment to diversity and inclusion in the film industry.
Potential Negatives
- There is no mention of any new initiatives or innovations from Getty Images in the release, which may suggest a lack of progress or evolution in their offerings.
- While donating a portion of proceeds to the Every Story fund is a positive action, it may raise questions about the company's profitability and reliance on charitable contributions to enhance their public image.
FAQ
What is Getty Images' role at TIFF 2025?
Getty Images is the Official Photographer for the Toronto International Film Festival, capturing key moments during the event.
How long has Getty Images been partnered with TIFF?
The partnership between Getty Images and TIFF has been longstanding, now renewed for the festival's 50th edition.
What is the Every Story fund?
The Every Story fund promotes diversity, equity, inclusion, and belonging in film, supporting diverse storytellers and equity-seeking creators.
How will Getty Images support Every Story during TIFF?
Getty Images will donate a portion of proceeds from pre-selected red carpet premieres to the Every Story fund to support its initiatives.
Where can I find the images captured at TIFF?
All images from the festival will be distributed exclusively through gettyimages.com.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Sept. 02, 2025 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, has once again been named the Official Photographer of the Toronto International Film Festival (TIFF), renewing a longstanding partnership with one of the largest film festivals in the world. This year marks a major milestone for TIFF, celebrating its 50 th edition of the festival and honoring the last five decades of TIFF’s curatorial excellence, influenced global cinema and ongoing support for creators around the globe.
As the official photographer of TIFF (September 4‑14), Getty Images’ award‑winning entertainment photographers will capture images from the festival’s red carpet premieres, screenings, parties, the Tribute Gala and “In Conversations With” programming, often from exclusive positions not available from any other source. All images will be distributed exclusively through gettyimages.com.
Getty Images will donate a portion of the proceeds generated from pre‑selected red carpet premieres to the Every Story fund , an initiative launched in 2022 to promote diversity, equity, inclusion, and belonging in film. Every Story aims to challenge the status quo, celebrate diverse storytellers, build inclusive audiences, as well as create opportunities for equity‑seeking creators through TIFF’s festival and year‑round initiatives.
“As the film and production industry continues to evolve and the demand for content increases, TIFF remains committed to empowering global creators and forging paths for diverse storytellers who help shape our cultural landscape,” said Getty Images Vice President of Global Entertainment, Kirstin Benson. “We are proud to be selected as the Official Photographer once again, building on our longstanding partnership and supporting TIFF in its 50 th year to capture all the must-see moments around the festival. For the last three decades, Getty Images has become synonymous with excellence and quality, bringing its creativity and unique perspectives to the world’s most premier events in near real-time and championing authentic storytelling both in front of and behind the lens.”
For more information about Every Story and to get involved, go to https://tiff.net/everystory .
In addition to the partnership with TIFF, Getty Images’ content creators are at every major entertainment event globally, from awards ceremonies to fashion weeks to film festivals, covering almost 70,000 entertainment events a year and partnering with major brands on creative content strategy.
Media contact:
Jenna Attardi
[email protected]
