Getty Images launches Access by Getty Images, enabling real-time licensing of premium visuals for personal social media use.
Quiver AI Summary
Getty Images has launched a new service called Access by Getty Images in collaboration with Greenfly, aimed at providing talent and industry professionals with real-time access to premium entertainment imagery for personal social media use. This platform allows users to browse, license, and share high-quality visuals from significant entertainment events like red carpets and premieres as they occur, addressing the demand for timely and reliable content in a fast-paced social media landscape. With the kick-off of the 2026 awards season, the service offers a streamlined and compliant way for talent to share visuals, enhancing their personal brand and narrative. Getty Images VP Kirstin Benson emphasized the collaboration's focus on enabling talent to control their online presence, while Greenfly CEO Daniel Kirschner highlighted the need for imagery that matches the quick turnarounds required by modern culture. The service will continue to evolve with various pricing options and features throughout 2026.
Potential Positives
- Getty Images has launched "Access by Getty Images," providing real-time access to premium entertainment imagery for social media use, addressing a significant market demand.
- The partnership with Greenfly enhances Getty Images' service offerings by combining their editorial excellence with advanced content operations technology.
- This initiative empowers talent and industry professionals with control over their social media presence, improving their ability to share high-quality visuals from major events in real time.
- As the entertainment calendar heats up in 2026, this platform positions Getty Images to capitalize on the growing integration of social media and live event coverage.
Potential Negatives
- The introduction of a nominal convenience fee for accessing premium entertainment imagery may discourage potential users from utilizing the service, leading to lower than expected engagement and revenue.
- The reliance on a partnership with Greenfly for the success of Access by Getty Images may create vulnerabilities if the partnership does not meet customer expectations or if Greenfly faces operational issues.
- The press release emphasizes the need for a solution to the "gap" in content availability, which could indicate that the company has previously struggled to meet the demands of talent and industry professionals in a timely manner.
FAQ
What is Access by Getty Images?
Access by Getty Images is a new offering that provides real-time access to premium entertainment imagery for personal social media use.
How does Access by Getty Images benefit industry professionals?
The platform allows talent and professionals to license and share high-quality visuals from major events as they happen, enhancing their social media presence.
Who developed Access by Getty Images?
The offering was developed in partnership with Greenfly, a leader in powering short-form content operations in sports and entertainment.
What events can users access imagery from?
Users can access images from significant events like the Met Gala, Vanity Fair Oscar Party, and Toronto International Film Festival.
How does Access by Getty Images ensure compliance?
The platform provides a clear and compliant way to access and license imagery, reducing reliance on unverified sources.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$GETY Insider Trading Activity
$GETY insiders have traded $GETY stock on the open market 38 times in the past 6 months. Of those trades, 0 have been purchases and 38 have been sales.
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$GETY Revenue
$GETY had revenues of $240M in Q3 2025. This is a decrease of -0.21% from the same period in the prior year.
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$GETY Hedge Fund Activity
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$GETY Analyst Ratings
Wall Street analysts have issued reports on $GETY in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
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$GETY Price Targets
Multiple analysts have issued price targets for $GETY recently. We have seen 3 analysts offer price targets for $GETY in the last 6 months, with a median target of $3.5.
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- Ronald Josey from Citigroup set a target price of $1.85 on 08/12/2025
- Mark Zgutowicz from Benchmark set a target price of $3.5 on 08/12/2025
- Alicia Reese from Wedbush set a target price of $7.0 on 08/12/2025
Full Release
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Jan. 08, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced Access by Getty Images , a new offering developed in partnership with Greenfly , the leader in powering short-form content operations for the world of sports and entertainment, that provides talent, creators and industry professionals with real-time access to premium entertainment imagery for personal social media use for a nominal convenience fee.
Access by Getty Images enables talent, along with individual industry professionals, such as publicists, stylists, producers, filmmakers, directors, designers and more, to browse, license and share high-quality visuals from major entertainment moments — including red carpets, premieres, festivals and events – as they are happening. The platform addresses the gap between the speed at which cultural moments unfold, and the limited, delayed, or unlicensed content traditionally available for personal social media use.
Getty Images and Greenfly have increasingly seen a growing demand from talent, creators and their teams for greater control and clarity around how they show up socially on both a professional and personal level. Access by Getty Images is designed to support this shift by providing a consistent, reliable way to access and license high-quality entertainment imagery for personal social media use, particularly as the 2026 awards season kicks off and with a busy entertainment calendar in the year ahead.
The platform also provides greater efficiency and confidence for users by enabling real-time access to licensed imagery, reducing reliance on delayed press galleries or unverified sources. As social media increasingly complements traditional event coverage, Access by Getty Images allows talent and their teams to share timely, high-quality visuals from major moments – including events such as The Met Gala, Vanity Fair Oscar Party, Toronto International Film Festival and more – directly to their personal channels in a clear, compliant and streamlined way.
Getty Images’ VP of Global Entertainment Kirstin Benson says, “We are thrilled to partner with Greenfly on this first-of-its-kind initiative combining our editorial excellence and their leading technology to empower talent and creators alike with elevating their personal brand and online presence as storytellers. For the past 30 years, Getty Images has continued to innovate through its unique creativity, specialism and access, delivering impactful visuals that resonate and connect with leading media, brand leaders and decision-makers around the world. Talent and entertainment partners come to our site because they rely on us to capture the big moments and stories. But they also recognize the strength and power of our brand for delivering content that’s authentic, trustworthy and something they can’t find anywhere else. Access by Getty Images not only reinforces this but provides greater control and flexibility when it comes to content licensing in the entertainment space.”
“Our culture moves at the speed of social, and talent and their teams deserve imagery that keeps pace,” said Greenfly Co-Founder & CEO Daniel Kirschner. “Access by Getty Images brings together Getty Images’ unmatched visual storytelling with Greenfly’s content operations infrastructure to solve a problem every publicist and talent team knows too well—the gap between the red carpet and the Instagram post. This is about giving talent control over their narrative, in real time, with content they can trust.”
Greenfly has been the engine powering short-form content operations for the largest sports leagues — including the NBA, NFL and MLB — and many of the world’s largest movie studios, television networks, and media companies. These organizations rely on Greenfly's core product to activate the most successful athletes and entertainers in the world, and to serve as the machinery that reliably and repeatedly deepens fan engagement to maximize the impact of their brand's biggest moments. From the World Series to the Met Gala, Greenfly powers real-time storytelling across tentpole industry events in the world of sports and entertainment.
Throughout 2026 and beyond, Getty Images and Greenfly will evolve this offering through various pricing formats, alerts, event notifications and navigation of the site. To learn more about Access by Getty Images, go to:
https://gettyimages.greenfly.site/
Note, please read the
legal disclaimer and FAQs
around the uses of this content on personal social media accounts.
Media contact:
Jenna Attardi
[email protected]
