WELCH & FORBES LLC has added 58,687 shares of $NOW to their portfolio, per a new SEC 13F filing. This disclosure reflects the funds' holdings for the 03-31-2026 report period. You can see the fund's full portfolio on Quiver Quantitative, and also track the largest institutional owners of $NOW.
SERVICENOW Hedge Fund Activity
We have seen 1,208 institutional investors add shares of SERVICENOW stock to their portfolio, and 1,111 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC removed 40,177,170 shares (-74.2%) from their portfolio in Q4 2025, for an estimated $6,154,740,672
- NORGES BANK added 13,192,716 shares (+inf%) to their portfolio in Q4 2025, for an estimated $2,020,992,164
- NUVEEN, LLC removed 5,535,715 shares (-58.1%) from their portfolio in Q1 2026, for an estimated $579,810,789
- CARDANO RISK MANAGEMENT B.V. removed 4,463,794 shares (-90.8%) from their portfolio in Q1 2026, for an estimated $467,537,783
- FRANKLIN RESOURCES INC removed 3,885,321 shares (-35.6%) from their portfolio in Q4 2025, for an estimated $595,192,323
- EDGEWOOD MANAGEMENT LLC removed 3,767,779 shares (-55.0%) from their portfolio in Q4 2025, for an estimated $577,186,065
- NORDEA INVESTMENT MANAGEMENT AB added 3,743,087 shares (+388.7%) to their portfolio in Q4 2025, for an estimated $573,403,497
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API.
SERVICENOW Insider Trading Activity
SERVICENOW insiders have traded $NOW stock on the open market 22 times in the past 6 months. Of those trades, 2 have been purchases and 20 have been sales.
Here’s a breakdown of recent trading of $NOW stock by insiders over the last 6 months:
- WILLIAM R MCDERMOTT (Chairman & CEO) has made 2 purchases buying 28,682 shares for an estimated $3,000,057 and 0 sales.
- PAUL FIPPS (President, Global Customer Ops) has made 0 purchases and 3 sales selling 13,642 shares for an estimated $1,646,765.
- JACQUELINE P CANNEY (Chief People & AI Enblmt. Off.) has made 0 purchases and 5 sales selling 9,489 shares for an estimated $1,278,686.
- GINA MASTANTUONO (President and CFO) has made 0 purchases and 2 sales selling 832 shares for an estimated $689,686.
- NICHOLAS TZITZON (Vice Chairman) sold 522 shares for an estimated $431,735
- PAUL EDWARD CHAMBERLAIN has made 0 purchases and 2 sales selling 1,800 shares for an estimated $394,155.
- KEVIN THOMAS MCBRIDE (Principal Accounting Officer) has made 0 purchases and 2 sales selling 1,680 shares for an estimated $383,888.
- RUSSELL S ELMER (General Counsel) has made 0 purchases and 4 sales selling 444 shares for an estimated $377,999.
- LAWRENCE JACKSON sold 265 shares for an estimated $214,708
To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API.
SERVICENOW Government Contracts
We have seen $749,146 of award payments to $NOW over the last year.
Here are some of the awards which we have have seen pay out the most over the last year:
- SOFTWARE LICENSE RENEWAL: $749,146
To track government contracts to publicy traded companies, check out Quiver Quantitative's government contracts dashboard.
SERVICENOW Congressional Stock Trading
Members of Congress have traded $NOW stock 7 times in the past 6 months. Of those trades, 4 have been purchases and 3 have been sales.
Here’s a breakdown of recent trading of $NOW stock by members of Congress over the last 6 months:
- REPRESENTATIVE JOSH GOTTHEIMER has traded it 3 times. They made 1 purchase worth up to $15,000 on 03/06 and 2 sales worth up to $30,000 on 01/30, 12/17.
- REPRESENTATIVE BYRON DONALDS has traded it 2 times. They made 2 purchases worth up to $30,000 on 02/10 and 0 sales.
- SENATOR MARKWAYNE MULLIN purchased up to $50,000 on 12/29.
- REPRESENTATIVE GILBERT RAY CISNEROS, JR. sold up to $15,000 on 11/07.
To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard. You can access data on congressional stock trades through the Quiver Quantitative API.
SERVICENOW Analyst Ratings
Wall Street analysts have issued reports on $NOW in the last several months. We have seen 6 firms issue buy ratings on the stock, and 1 firms issue sell ratings.
Here are some recent analyst ratings:
- Needham issued a "Buy" rating on 02/05/2026
- BTIG issued a "Buy" rating on 01/29/2026
- DA Davidson issued a "Buy" rating on 01/29/2026
- Mizuho issued a "Outperform" rating on 01/21/2026
- BMO Capital issued a "Outperform" rating on 01/21/2026
- RBC Capital issued a "Outperform" rating on 01/05/2026
- Keybanc issued a "Underweight" rating on 12/15/2025
To track analyst ratings and price targets for SERVICENOW, check out Quiver Quantitative's $NOW forecast page.
SERVICENOW Price Targets
Multiple analysts have issued price targets for $NOW recently. We have seen 25 analysts offer price targets for $NOW in the last 6 months, with a median target of $135.0.
Here are some recent targets:
- Tyler Radke from Citigroup set a target price of $158.0 on 04/30/2026
- Michael Turrin from Wells Fargo set a target price of $160.0 on 04/23/2026
- Allan Verkhovski from BTIG set a target price of $150.0 on 04/23/2026
- Rob Owens from Piper Sandler set a target price of $140.0 on 04/23/2026
- Mike Cikos from Needham set a target price of $115.0 on 04/23/2026
- Rob Oliver from Baird set a target price of $118.0 on 04/23/2026
- Keith Bachman from BMO Capital set a target price of $115.0 on 04/23/2026
Note that there may be inaccuracies in these estimates due to filing errors by the funds, parsing errors by us, or other anomalies.
Check out Quiver Quantitative's $NOW ticker page for more data.
