Fiverr's campaign features AI-generated character Garry, showcasing rapid video content production for brands through freelance creativity.
Quiver AI Summary
Fiverr has launched a new campaign called "Prompt and Punishment," featuring an AI-generated character named Garry who humorously fails in various situations, making him an internet sensation. This campaign showcases how Fiverr's in-house creative team and AI-expert freelancers can quickly produce high-quality video ads that rival those of major agencies. By leveraging advanced AI tools, the campaign allows small and mid-sized businesses to access top-tier marketing without the hefty budget typically required. The production, entirely generated by AI, demonstrates a shift in creative processes, emphasizing that brands can collaborate with algorithms instead of traditional agencies. Fiverr has seen immediate audience engagement through real-time content creation, confirming that combining human creativity with AI capabilities can lead to innovative, responsive marketing strategies.
Potential Positives
- Fiverr's new campaign, featuring the AI-generated character Garry, showcases the company's innovative use of AI in creating high-quality marketing content rapidly, positioning Fiverr as a leader in creative disruption.
- The cost-effective nature of the campaign—approximately 10% of typical production costs—demonstrates Fiverr's ability to deliver premium marketing solutions, making it accessible for smaller businesses and startups.
- The campaign successfully engages audiences with culturally relevant content, enhancing Fiverr's brand visibility and effectiveness in real-time marketing, which addresses current trends and pop culture.
- Fiverr's approach to blending human creativity with AI showcases a transformative shift in the marketing industry, indicating strong future potential for its freelance platform in a changing creative landscape.
Potential Negatives
- The reliance on AI technology for the campaign may raise concerns about the quality and creativity of the content, potentially overshadowing the human element in marketing.
- The portrayal of Garry as a "hapless middle-aged man" could backfire and offend certain audiences, which may lead to negative public perception and backlash against the brand.
- Overemphasis on AI may alienate traditional clients who value conventional creative processes, potentially narrowing Fiverr's market appeal.
FAQ
What is the "Prompt and Punishment" campaign by Fiverr?
The campaign features Garry, an AI-generated character, showcasing how Fiverr's freelancers create Super Bowl-quality ads quickly and affordably.
How does Fiverr's approach differ from traditional advertising agencies?
Fiverr combines human creativity with advanced AI tools, allowing for faster campaign iterations and real-time marketing without the costs of big agencies.
Who created the character Garry in the Fiverr campaign?
Garry is an AI-generated character created by Fiverr's in-house team and AI-expert freelancers, designed to engage audiences through humor.
What types of businesses can benefit from Fiverr's services?
Small and mid-size businesses, startups, and solopreneurs can access high-quality marketing services previously reserved for larger companies with bigger budgets.
What technology is utilized in the production of the Fiverr campaign?
The campaign leverages Google's VEO3 engine and other AI tools, allowing for fully AI-generated content with no traditional filming involved.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$FVRR Hedge Fund Activity
We have seen 94 institutional investors add shares of $FVRR stock to their portfolio, and 88 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- ARROWSTREET CAPITAL, LIMITED PARTNERSHIP added 526,060 shares (+188.8%) to their portfolio in Q2 2025, for an estimated $15,429,339
- CONTOUR ASSET MANAGEMENT LLC removed 513,285 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $12,154,588
- CHEVY CHASE TRUST HOLDINGS, LLC removed 422,261 shares (-45.0%) from their portfolio in Q2 2025, for an estimated $12,384,915
- CITADEL ADVISORS LLC added 356,823 shares (+inf%) to their portfolio in Q2 2025, for an estimated $10,465,618
- SUMMIT PARTNERS PUBLIC ASSET MANAGEMENT, LLC removed 292,000 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $6,914,560
- WELLINGTON MANAGEMENT GROUP LLP added 256,128 shares (+8.1%) to their portfolio in Q2 2025, for an estimated $7,512,234
- G2 INVESTMENT PARTNERS MANAGEMENT LLC removed 254,354 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $6,023,102
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$FVRR Analyst Ratings
Wall Street analysts have issued reports on $FVRR in the last several months. We have seen 5 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- JP Morgan issued a "Overweight" rating on 07/31/2025
- Needham issued a "Buy" rating on 07/31/2025
- Citigroup issued a "Buy" rating on 07/31/2025
- Goldman Sachs issued a "Buy" rating on 05/08/2025
- Scotiabank issued a "Sector Outperform" rating on 05/08/2025
To track analyst ratings and price targets for $FVRR, check out Quiver Quantitative's $FVRR forecast page.
$FVRR Price Targets
Multiple analysts have issued price targets for $FVRR recently. We have seen 7 analysts offer price targets for $FVRR in the last 6 months, with a median target of $32.0.
Here are some recent targets:
- Brad Erickson from RBC Capital set a target price of $28.0 on 07/31/2025
- Bernie McTernan from Needham set a target price of $32.0 on 07/31/2025
- Doug Anmuth from JP Morgan set a target price of $30.0 on 07/31/2025
- Ronald Josey from Citigroup set a target price of $33.0 on 07/31/2025
- Joshua Chan from UBS set a target price of $25.0 on 07/31/2025
- Eric Sheridan from Goldman Sachs set a target price of $47.0 on 05/08/2025
- Nat Schindler from Scotiabank set a target price of $34.0 on 05/08/2025
Full Release
NEW YORK, Aug. 26, 2025 (GLOBE NEWSWIRE) -- An AI-generated hapless middle-aged man named Garry just became the internet’s favorite punching bag, thanks to Prompt and Punishment , a new brand campaign from Fiverr (NYSE: FVRR), highlighting how an in-house creative team and a small team of AI-expert freelancers with a clever prompt can turn any idea into a Super Bowl-quality ad before most big agencies can schedule a kick off call.
Produced, directed, and edited entirely through AI prompts by freelancers on Fiverr, Garry stumbles straight into the internet’s biggest moments — whether it’s failing the Nicki Minaj stiletto challenge or taking a hit from a flying object at a WNBA game. Beyond the laughs, Garry demonstrates how Fiverr’s AI-savvy freelancers can transform culturally relevant ideas into polished video content with extreme agility. For small and mid-size businesses, startups, and solopreneurs, this means access to the same caliber of marketing once reserved for Fortune 500 brands — without the Fortune 500 team and budget.
By combining human creativity with expert-level knowledge and the most advanced AI tools currently available, businesses can test more campaigns, iterate faster, engage with their audience more, and find what resonates without risking everything on a single big agency-produced spot and a budget-breaking production. Today, more than ever, with AI readily available, this ad shows that businesses will find their competitive edge in human talent.
Ushering in a new era of real-time marketing for brands, the social-first campaign cost about 10% of what Fiverr would normally spend on a production of this kind.
To prove this, Fiverr has been crowdsourcing ideas for Garry’s next punishments since launch — and putting its money where its mouth is by producing them in real time. Spinoff Garry vignettes have already gone live, including scenes of him lost at sea and surrounded by sharks , encountering aliens , and squaring off against gorillas in the viral “One man vs. 100 gorillas” thought experiment. Fiverr also rolled out a Love Island USA reunion vignette the night of the Monday broadcast, underscoring just how quickly freelancers can turn cultural moments into fully produced content.
"Human creativity combined with the power and speed of AI is the future of the marketing industry," said Matti Yahav, Fiverr CMO. "Smaller, nimble teams that can tap into flexible, freelance talent quickly in today's competitive market will be responding to pop culture and trending before big agency competitors move past the approval phase for a campaign.”
The production process itself tells the story of creative disruption. Fully utilizing the capabilities of Google's VEO3 engine alongside other AI tools like Runway, the film is 100% AI-generated with no traditional filming or production required. The hybrid team structure combined Fiverr's in-house creative conceptualization with freelance AI super talents — including directors Tal & Noam from "Too Short For Modeling" — who handled the complex process of generating hundreds of frames and prompts for each scene.
The campaign also signals a broader shift in creative production workflows. Rather than briefing big agencies, brands can now brief algorithms — with freelancers serving as creative directors who guide today’s best available AI tools to produce specific results. This AI-native approach enables rapid iteration, instant concept testing, and immediate execution.
“Knowing the high level of AI talent among Fiverr’s freelancers, we initiated the campaign to 'walk the walk' — let AI directors from Fiverr edit, prompt, and direct our ad,” said Nir Refuah, Creative Director at Fiverr. “The creative concept, which talks about the god-like powers AI experts possess, is also supporting that mechanism. Never underestimate the powers of Fiverr's AI experts. Ask Garry!”
Credits for the brand campaign include:
- Creative Director, Fiverr: Nir Refuah
- Creative Team, Fiverr: Nimrod Maiman, Shiran Romano, Adi Gueta
- Producer, Fiverr: Tamar Yoffe
- Directed & Edited by Too Short For Modeling
-
AI & VFX: Daniel Turuntsev (turu.studio)
About Fiverr
Fiverr’s mission is to transform the way the world creates and works together. We’re shaping the future of work with the world’s leading open platform, seamlessly connecting top talent and cutting-edge technology with businesses around the globe. From expert freelancers in over 750 skilled categories to best-in-class GenAI models and agents, Fiverr provides the most advanced and comprehensive talent and tools for digital services — helping businesses get mission-critical projects done fast and cost-effectively.
From small businesses to Fortune 500 companies, millions trust Fiverr for projects in software and AI development, digital marketing, finance, business consulting, video animation, music, architecture, and more.
Learn how to future-proof your business with exceptional talent and cutting-edge tools at fiverr.com . Follow us on LinkedIn , Instagram , TikTok, X , and Facebook .
Press Contacts
Jenny Chang
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/72accea8-9042-4b20-96fd-ef2cc915bae0
