Disguise, Inc. announces a new costume lineup inspired by NBCUniversal's upcoming films, available for Halloween 2025.
Quiver AI Summary
Disguise, Inc., a leading costume company and subsidiary of JAKKS Pacific, has announced a new lineup of costumes inspired by several upcoming 2025 films from NBCUniversal, including "Wicked: For Good," "How to Train Your Dragon," "Gabby’s Dollhouse: The Movie," and "Jurassic World Rebirth." The collection will feature detailed costumes and accessories based on beloved characters, particularly showcasing Glinda and Elphaba from "Wicked." Set to be available across North America, EMEA, and LATAM this fall, the costumes aim to appeal to fans of all ages during the Halloween season. Disguise has a long-standing history of creating innovative costumes and maintains partnerships with various licensed brands, ensuring a diverse range of products for consumers.
Potential Positives
- Disguise, Inc. is launching a new lineup of costumes inspired by highly anticipated 2025 films, expanding their portfolio and tapping into popular franchises, which could lead to increased sales and brand visibility.
- The costumes will feature characters from major titles such as "Wicked: For Good" and "Jurassic World Rebirth," appealing to a broad audience and enhancing Disguise's reputation as a leader in the costume industry.
- The timed release for Halloween 2025 capitalizes on peak seasonal demand, potentially driving strong sales during a critical purchasing period for costumes.
- Disguise's strong partnerships with NBCUniversal and DreamWorks Animation positions them favorably to leverage popular intellectual properties and consumer interest in their products.
Potential Negatives
- Potential reliance on success of upcoming films may pose a risk if they underperform at the box office, impacting sales of newly launched costume lines.
- Recent focus on licensed products raises concerns about originality and innovation, possibly limiting creative directions for future collections.
- Challenges of maintaining brand relevance in a competitive market where consumer preferences can shift rapidly, especially as Halloween approaches.
FAQ
What new costumes is Disguise, Inc. launching?
Disguise is unveiling costumes inspired by films like Wicked: For Good, How to Train Your Dragon, Gabby’s Dollhouse, and Jurassic World Rebirth.
When will the new costume collection be available?
The new collection will hit shelves across North America later this year, specifically in fall 2025.
Which characters are featured in the Wicked: For Good costumes?
Costumes from Wicked: For Good will feature fan-favorite characters Glinda and Elphaba, capturing scenes from the film.
Who is the parent company of Disguise, Inc.?
Disguise, Inc. is a subsidiary of JAKKS Pacific, Inc., which is publicly traded on NASDAQ as JAKK.
Where can I find Disguise costumes?
Disguise costumes are available through major retailers, specialty shops, and online platforms. Visit www.disguise.com for more information.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$JAKK Insider Trading Activity
$JAKK insiders have traded $JAKK stock on the open market 8 times in the past 6 months. Of those trades, 5 have been purchases and 3 have been sales.
Here’s a breakdown of recent trading of $JAKK stock by insiders over the last 6 months:
- STEPHEN G BERMAN (Chairman, CEO, and Secretary) has made 0 purchases and 3 sales selling 115,000 shares for an estimated $2,572,600.
- LAWRENCE I ROSEN has made 5 purchases buying 15,165 shares for an estimated $394,210 and 0 sales.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$JAKK Hedge Fund Activity
We have seen 56 institutional investors add shares of $JAKK stock to their portfolio, and 55 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- ACADIAN ASSET MANAGEMENT LLC added 94,091 shares (+inf%) to their portfolio in Q1 2025, for an estimated $2,321,224
- AMERICAN CENTURY COMPANIES INC removed 82,599 shares (-46.2%) from their portfolio in Q1 2025, for an estimated $2,037,717
- CREATIVE PLANNING added 75,233 shares (+253.7%) to their portfolio in Q1 2025, for an estimated $1,855,998
- BASTION ASSET MANAGEMENT INC. removed 72,035 shares (-26.9%) from their portfolio in Q1 2025, for an estimated $1,777,103
- AMERIPRISE FINANCIAL INC removed 70,410 shares (-63.7%) from their portfolio in Q1 2025, for an estimated $1,737,014
- QUBE RESEARCH & TECHNOLOGIES LTD added 68,067 shares (+inf%) to their portfolio in Q1 2025, for an estimated $1,679,212
- PROSPECT CAPITAL ADVISORS, LLC removed 67,650 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $1,668,925
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$JAKK Analyst Ratings
Wall Street analysts have issued reports on $JAKK in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Small Cap Consumer Research issued a "Buy" rating on 07/17/2025
To track analyst ratings and price targets for $JAKK, check out Quiver Quantitative's $JAKK forecast page.
$JAKK Price Targets
Multiple analysts have issued price targets for $JAKK recently. We have seen 2 analysts offer price targets for $JAKK in the last 6 months, with a median target of $40.0.
Here are some recent targets:
- Eric Beder from Small Cap Consumer Research set a target price of $40.0 on 07/17/2025
Full Release
POWAY, Calif., July 22, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., the leader in the global costume industry and a subsidiary of JAKKS Pacific, Inc. (NASDAQ: JAKK), is thrilled to unveil a new lineup of costumes inspired by NBCUniversal’s highly anticipated 2025 film releases. The collection will feature characters from Wicked: For Good , the live-action retelling of How to Train Your Dragon , Gabby’s Dollhouse: The Movie , and Jurassic World Rebirth . This new range expands Disguise’s already extensive portfolio of NBCUniversal licensed costumes. With rich characters and iconic looks from each title, the upcoming lineup promises highly detailed costumes and accessories set to hit shelves across North America later this year.
In support of Universal Pictures’ Wicked: For Good , the second chapter of the widely popular Wicked films, Disguise will introduce a broad selection of costumes featuring fan-favorite characters Glinda and Elphaba. Designed to capture the magic of the film’s most memorable scenes, these costumes are expected to be among the top choices for Halloween 2025. Disguise’s Wicked: For Good costume collection will be available this fall in North America, EMEA, and LATAM.
Following the success of costume sales inspired by DreamWorks Animation’s How to Train Your Dragon animated films, Disguise is excited to unveil a new line of costumes supporting Universal Pictures’ live-action retelling that recently scored big in the box office—perfectly timed for Halloween. Also launching this fall in North America are charming new costumes inspired by DreamWorks Animation’s Gabby’s Dollhouse: The Movie , as well as thrilling dinosaur-themed costumes celebrating Universal Pictures and Amblin Entertainment’s Jurassic World Rebirth . From adorable to fearsome, these costumes are set to capture the imagination of fans of all ages this Halloween season.
“We are delighted to support such amazing new content from our partners at NBCUniversal this year. From big blockbusters to animated favorites, the slate spans a wide range of fan interests and features the perfect brands to be represented in costumes,” said Tara Cortner, President and GM of Disguise, Inc.
About Disguise Inc.
Since 1987, Disguise Inc. has been a global leader in the dress-up and costume industry, known for creating innovative, trend-setting costumes and accessories. Headquartered near San Diego, Disguise designs and manufactures millions of costumes annually, delivering joy and unforgettable memories to kids and adults alike. Disguise partners with many of the world’s most popular licensed brands and also offers an array of original, proprietary designs. Its products are distributed through major retailers, specialty shops, party stores, and seasonal pop-ups around the globe. To explore Disguise’s extensive licensed costume collection, visit www.disguise.com , and follow along on Instagram @disguise.costumes , X (formerly Twitter) @DisguiseInc , and Facebook Disguise Costumes .
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at
universalproductsexperiences.com
.
A photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/b4254c1b-e8df-4b78-8c72-6f61aeb1ca5e
