Disguise Awarded Best Licensed Dress-Up Range for Pokémon Costumes at Licensing Awards 2025

Disguise won Best Licensed Dress-Up Range for its Pokémon collection at the Licensing Awards 2025 in London.

Quiver AI Summary

Disguise, the costume division of JAKKS Pacific, has won the Best Licensed Dress-Up or Partyware Range award at the Licensing Awards for its new Pokémon costume collection in the EMEA region, announced on September 16, 2025. Tara Cortner, President and GM of Disguise, expressed pride in this recognition, highlighting the quality and variety of their costumes. This award comes shortly after Disguise acquired the EMEA license for Pokémon in late 2024, building on their experience manufacturing Pokémon costumes in North America since 2019. Aneesa Beasley, Head of Commercial and Sales, noted that adding Pokémon to their portfolio has significantly boosted international growth. Disguise, founded in 1987, is a leader in the costume industry, providing a wide range of licensed dress-up products.

Potential Positives

Disguise has been awarded the prestigious Best Licensed Dress-Up or Partyware Range at the Licensing Awards, highlighting the quality and appeal of their new Pokémon costume collection.
The award recognition comes less than a year after Disguise expanded into the EMEA market, showcasing their successful international growth strategy.
The Pokémon brand continues to have significant consumer interest and awareness, reinforcing the strategic value of Disguise's licensed offerings.
This recognition strengthens Disguise's position as a leader in the costume and roleplay industry and enhances its credibility with retailers and consumers alike.

Potential Negatives

Despite the award, the press release does not provide specific sales figures or financial metrics to support the claim of accelerated international growth.
The emphasis on the recent acquisition of the EMEA license may raise concerns about the company's ability to successfully manage and integrate new licenses within a short timeframe.
The mention of the award may suggest that competition in the licensed costume industry is fierce, and ongoing success may not be guaranteed without continuous innovation and marketing efforts.

FAQ

What achievement did Disguise recently receive?

Disguise was awarded Best Licensed Dress-Up or Partyware Range for its Pokémon costume collection at the Licensing Awards.

When was the Licensing Awards event held?

The Licensing Awards took place on September 16, 2025, at Grosvenor House Hotel in London.

What is the significance of Disguise's award?

The award highlights Disguise's high-quality costumes and character selection, reflecting their successful entry into the EMEA market.

Since when has Disguise been making Pokémon costumes?

Disguise has been manufacturing Pokémon costumes and accessories in North America since 2019.

How can I view Disguise's costume collection?

You can see Disguise’s extensive licensed dress-up collection by visiting www.disguise.com.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$JAKK Insider Trading Activity

$JAKK insiders have traded $JAKK stock on the open market 8 times in the past 6 months. Of those trades, 5 have been purchases and 3 have been sales.

Here’s a breakdown of recent trading of $JAKK stock by insiders over the last 6 months:

STEPHEN G BERMAN (Chairman, CEO, and Secretary) has made 0 purchases and 3 sales selling 115,000 shares for an estimated $2,572,600.
LAWRENCE I ROSEN has made 5 purchases buying 15,165 shares for an estimated $394,210 and 0 sales.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$JAKK Hedge Fund Activity

We have seen 73 institutional investors add shares of $JAKK stock to their portfolio, and 61 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

GRATIA CAPITAL, LLC added 149,970 shares (+inf%) to their portfolio in Q2 2025, for an estimated $3,116,376
MARSHALL WACE, LLP removed 129,525 shares (-91.7%) from their portfolio in Q2 2025, for an estimated $2,691,529
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC removed 119,159 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $2,476,124
NUVEEN, LLC added 110,300 shares (+381.3%) to their portfolio in Q2 2025, for an estimated $2,292,034
MONIMUS CAPITAL MANAGEMENT, LP removed 107,143 shares (-45.8%) from their portfolio in Q2 2025, for an estimated $2,226,431
BLACKROCK, INC. added 72,552 shares (+12.4%) to their portfolio in Q2 2025, for an estimated $1,507,630
PROSPECT CAPITAL ADVISORS, LLC removed 67,650 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $1,668,925

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$JAKK Analyst Ratings

Wall Street analysts have issued reports on $JAKK in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Small Cap Consumer Research issued a "Buy" rating on 09/09/2025

To track analyst ratings and price targets for $JAKK, check out Quiver Quantitative's $JAKK forecast page.

$JAKK Price Targets

Multiple analysts have issued price targets for $JAKK recently. We have seen 2 analysts offer price targets for $JAKK in the last 6 months, with a median target of $40.0.

Here are some recent targets:

Eric M Beder from Small Cap Consumer Research set a target price of $40.0 on 09/09/2025

Full Release

BRACKNELL, United Kingdom, Sept. 22, 2025 (GLOBE NEWSWIRE) -- Disguise, the premier costume division of JAKKS Pacific, Inc. (NASDAQ: JAKK), has been awarded Best Licensed Dress-Up or Partyware Range at this year’s Licensing Awards for its new Pokémon costume collection in EMEA.

The winners were announced on 16 September 2025 at The Great Room, Grosvenor House Hotel, London, in front of an audience of more than 1,200 industry executives.

“We are incredibly proud of this recognition, which speaks to the high-quality costumes and broad character selection that are core to Disguise,” said Tara Cortner , President and GM of Disguise. “It’s especially impressive to receive this award less than a year after acquiring the EMEA license.”

Disguise has been manufacturing Pokémon costumes and accessories in North America since 2019 and expanded into EMEA in late fall 2024.

“Adding Pokémon to our strong portfolio of licensed and gaming characters has helped accelerate our international growth,” said Aneesa Beasley , Head of Commercial and Sales for Disguise. “Pokémon continues to attract fans of all ages and maintains incredible brand awareness, making it a perfect property for dress-up.”

About Disguise Inc.

Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes), X (DisguiseInc) and Facebook (Disguise Costumes).

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans ^® , Disguise ^® , Fly Wheels ^® , JAKKS Wild Games ^® , Moose Mountain ^® , Maui ^® , Perfectly Cute ^® , ReDo ^® Skateboard Co., Sky Ball ^® , SportsZone™, Xtreme Power Dozer ^® , WeeeDo ^® , and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2025 JAKKS Pacific, Inc. All rights reserved

MEDIA CONTACT: [email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4e8dc197-7456-49d1-9f16-0bcbbe173004