Del Taco expands catering options, introducing Taco Salads and a streamlined ordering process on its website starting September 3.
Quiver AI Summary
Del Taco is enhancing its catering business starting September 3, part of its broader Project Del Sunrise initiative aimed at improving restaurant performance and expanding guest offerings. This relaunch allows customers to directly place catering orders through the Del Taco website, enhancing the ownership of the catering relationship and simplifying the ordering process. The revamped catering menu now features Taco Salads alongside traditional items like tacos and Epic Burritos, catering to both individual and group needs for various occasions. Ulyses Camacho, Del Taco's Chief Transformational Officer, emphasized that catering is a crucial element of their strategy to grow the brand and engage guests in more communal events. Further enhancements to the catering experience are planned, including new packaging and promotional efforts.
Potential Positives
- Del Taco is expanding its catering business, providing a more direct way for guests to place catering orders through their website, which enhances customer experience and engagement.
- The introduction of Taco Salads to the catering menu diversifies offerings, catering to more customer preferences and dietary options.
- The catering relaunch aligns with Project Del Sunrise, a strategic initiative aimed at strengthening restaurant performance and driving long-term growth.
- Enhanced back-of-house tools for Del Taco operators will facilitate better management of catering orders, potentially improving operational efficiency and customer service.
Potential Negatives
- While Del Taco is expanding its catering business, this initiative may indicate a reliance on new channels for growth amid potential stagnation in traditional restaurant sales.
- The transition from a third-party ordering platform to a first-party platform could disrupt existing customer habits and create initial consumer confusion.
- The catering relaunch may underscore previous limitations in Del Taco's market presence, suggesting that the brand has not effectively penetrated catering opportunities until now.
FAQ
What is the date for Del Taco's catering expansion launch?
Del Taco's catering expansion will launch on Thursday, September 3, 2026.
What new item is included in Del Taco's catering menu?
The catering menu now includes Taco Salads, available with various protein options.
How can customers place catering orders at Del Taco?
Customers can place catering orders directly through the Del Taco website at www.deltaco.com/catering.
What is Project Del Sunrise?
Project Del Sunrise is a strategic initiative aimed at enhancing Del Taco's performance and expanding guest occasions.
What types of meals are available in Del Taco's catering options?
Catering options include Individual Meals, Burrito Boxes, and Buffet Style Taco Kits among others.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
LAKE FOREST, Calif., Sept. 02, 2026 (GLOBE NEWSWIRE) -- Del Taco, the nation’s second-largest Mexican quick service restaurant*, is expanding its catering business beginning Thursday, September 3. The initiative is the latest Project Del Sunrise milepost and provides guests with a more direct way to place Del Taco catering orders. The program also introduces Taco Salads to the catering menu and folds the brand seamlessly into workplace lunches, meetings, celebrations and other group occasions. Project Del Sunrise was announced earlier this year as a strategic roadmap to strengthen restaurant performance, expand guest occasions and drive long-term growth.
As part of the revamped catering experience, guests can now explore and place catering orders through the Del Taco website. Previously, guests were directed to a third-party ordering platform. The new first-party experience gives Del Taco and its restaurants greater ownership of the catering relationship and creates a better way for guests to discover and order from the expanded menu. The change also provides new back-of-house tools for Del Taco operators to manage and deploy their catering orders.
“Our menu works extremely well for group orders, and our catering relaunch supports an improved sales channel for our restaurants and franchise partners, while creating a significant opportunity to be part of occasions where Del Taco has historically had a limited presence,” said Ulyses Camacho, Chief Transformational Officer of Del Taco. “Catering was one of several key areas identified as part of Project Del Sunrise, and this relaunch is another example of turning strategy into action.”
The expanded catering menu offers a range of options for individual meals and larger groups, including tacos, Epic Burritos and now, Taco Salads. Guests can choose from Individual Meals featuring tacos, Epic Burritos or Taco Salads; Burrito Boxes with Classic or Epic Burritos; and a Buffet Style Taco Kit with a choice of proteins. Taco Salads are available with Seasoned Beef, Grilled Chicken or Carne Asada Steak, giving groups another customizable option alongside Del Taco’s signature tacos and burritos.
“Project Del Sunrise was initiated to find new avenues to grow the business and give guests more reasons to choose Del Taco,” Camacho added. “Catering is another important piece of that strategy, allowing us to bring the Del Taco experience into more moments that bring people together.”
The catering relaunch is the first step toward a more fully developed Del Taco catering platform. Additional enhancements, including updated packaging, promotions and advertising, are planned as the brand continues to develop the channel. Starting Thursday, September 3, guests can explore catering options and place orders through www.deltaco.com/catering . For more information and to find the nearest Del Taco location, visit www.deltaco.com .
Del Taco Strengthens Catering Platform
*By number of units.
About Del Taco
Voted Best Fast Food Restaurant in USA Today's 2025 and 2026 10Best Reader's Choice Awards,
Del Taco
offers a unique variety of Mexican and American favorites, such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with real, quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch, and signature creamy Queso Blanco.
Founded in 1964, Del Taco operates more than 550 restaurants across 17 states. Del Taco’s commitment to providing guests with real food at a real value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information about the Del Taco brand, and to find your nearest location, visit deltaco.com .
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/7c9ee2c2-8d3d-4510-bcbd-ccdb8a21ff2b
https://www.globenewswire.com/NewsRoom/AttachmentNg/f4d10660-ab48-433e-8d66-a2ec904484d3
https://www.globenewswire.com/NewsRoom/AttachmentNg/2e7bc112-f7b2-4f4b-b3a3-d82ee220c1f3
