Creative Realities announces Tamra Koshewa as new CFO, enhancing financial leadership following its Cineplex Digital Media acquisition.
Quiver AI Summary
Creative Realities, Inc. (CRI), a provider of digital signage and AdTech solutions, has appointed Tamra Koshewa as its new Chief Financial Officer, starting December 1, 2025. With 30 years of experience in finance across various industries, Koshewa's role will be crucial in achieving synergies after CRI's recent acquisition of Cineplex Digital Media, as well as enhancing revenue and improving financial performance. CEO Rick Mills highlighted her extensive track record and qualifications, emphasizing her expertise in operational finance and strategic growth. Koshewa has held CFO positions at several firms and has a strong academic background, including an M.B.A. from Vanderbilt University. CRI focuses on creating digital signage experiences for various sectors and aims to leverage digital media for business growth.
Potential Positives
- The appointment of Tamra Koshewa as CFO brings 30 years of diverse financial expertise to Creative Realities, which is crucial for navigating the company's growth trajectory and operational challenges.
Potential Negatives
- Appointment of a new CFO could indicate prior financial management issues or instability within the finance team.
- Risks mentioned in the press release, such as the ability to integrate CDM's business and remain listed on the Nasdaq, highlight uncertainties about the company's future performance.
- The cautionary note regarding forward-looking statements suggests a need for careful evaluation of the company's projections, indicating potential volatility in expected outcomes.
FAQ
Who has been appointed as the new CFO of Creative Realities?
Tamra Koshewa has been appointed as the new Chief Financial Officer of Creative Realities, effective December 1, 2025.
What is Tamra Koshewa's background in finance?
Ms. Koshewa has 30 years of experience in finance, working across industries like manufacturing, technology, and services.
What role will the new CFO play after the acquisition of CDM?
The CFO will help achieve synergies, drive revenue expansion, and improve bottom-line results following the acquisition of Cineplex Digital Media.
How has the CEO described Tamra Koshewa's qualifications?
Rick Mills stated that Koshewa is uniquely qualified to integrate CDM and drive margin expansion while enhancing overall performance.
What educational qualifications does Tamra Koshewa hold?
Tamra Koshewa holds a B.A. in accounting from Bellarmine University and an MBA from Vanderbilt’s Owen Graduate School of Management.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$CREX Insider Trading Activity
$CREX insiders have traded $CREX stock on the open market 1 times in the past 6 months. Of those trades, 1 have been purchases and 0 have been sales.
Here’s a breakdown of recent trading of $CREX stock by insiders over the last 6 months:
- RICHARD C MILLS (Chief Executive Officer) purchased 16,000 shares for an estimated $52,182
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$CREX Hedge Fund Activity
We have seen 13 institutional investors add shares of $CREX stock to their portfolio, and 14 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- PERRITT CAPITAL MANAGEMENT INC removed 454,549 shares (-66.9%) from their portfolio in Q3 2025, for an estimated $1,040,917
- ROYAL BANK OF CANADA removed 68,640 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $157,185
- CITADEL ADVISORS LLC added 61,626 shares (+inf%) to their portfolio in Q3 2025, for an estimated $141,123
- VANGUARD GROUP INC added 47,046 shares (+19.8%) to their portfolio in Q3 2025, for an estimated $107,735
- THOMPSON SIEGEL & WALMSLEY LLC removed 45,873 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $154,592
- VIRTU FINANCIAL LLC removed 19,417 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $44,464
- JANE STREET GROUP, LLC added 16,573 shares (+inf%) to their portfolio in Q3 2025, for an estimated $37,952
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
LOUISVILLE, Ky, Nov. 25, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced that it has hired Tamra Koshewa as its new Chief Financial Officer (“CFO”) effective December 1, 2025. Ms. Koshewa is an accomplished finance executive with 30 years of experience across diverse industries including manufacturing, technology, and services. Her expertise and leadership credentials include a strong operational finance skillset that partners with organizations to achieve higher levels of performance through growth initiatives, margin expansion opportunities, and orchestrating operational turnarounds. Her addition to CRI, particularly after the Company’s recent acquisition of Cineplex Digital Media (CDM), will ensure appropriate synergies are achieved, revenue expansion proceeds, and bottom-line results improve.
“Following on our recent addition of a CRO, I am very pleased to announce that CRI found an excellent individual to be our CFO during this next, exciting phase in our growth trajectory,” said Rick Mills, Chairman and Chief Executive Officer. “Tamra Koshewa’s appointment follows an extensive search for an accomplished, seasoned executive who will take Creative Realities to the next level of performance as we build a larger, stronger organization. Based on her outstanding 30-year track record leading finance teams at multiple companies, Tamra is uniquely qualified to take on the challenges of integrating CDM with CRI, finding synergies across the enterprise, and seeking out ways to ensure margin expansion while de-levering the balance sheet and improving returns for our shareholders. She is a highly-respected, valued business partner with experience driving change, implementing value-enhancing process improvements, and generating positive cash flow. We look forward to working with her as she leads our finance team into the future.”
Tamra Koshewa
Ms. Koshewa was most recently the CFO at Manna, prior to which she was CFO at LLFlex and, before that, HMI, all owned by private equity firms. She also previously held senior financial positions at Equipment Depot, AAF International, Time Warner Cable, and General Electric (GE) – where, over the course of a decade, she graduated from GE’s Experienced Financial Leadership Program and was certified as a Six Sigma Master Black Belt. She has B.A. in accounting from Bellarmine University and an M.B.A. from Vanderbilt’s Owen Graduate School of Management. In addition, Ms. Koshewa has been a member of the Board of Directors of Maryhurst, a Kentucky-based non-profit healthcare organization for children, since 2012.
About Creative Realities, Inc.
Creative Realities
designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity™, ReflectView™, and iShowroom™ Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day to day management of Retail Media Networks to monetize on-premise foot traffic utilizing its AdLogic™ and AdLogic CPM+™ programmatic advertising platforms.
Cautionary Note on Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, and includes, among other things, discussions of our business strategies, product releases, future operations and capital resources. Words such as "estimates," "projects," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance, conditions or results. They are based on the opinions, estimates and beliefs of management as of the date such statements are made, and they are subject to known and unknown risks, uncertainties, assumptions and other factors, many of which are outside of our control, that may cause the actual results, level of activity, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. Some of these risks are discussed in the “Risk Factors” section contained in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Reports on Form 10-Q for the quarters ended March 31, 2025 and September 30, 2025, and the Company’s subsequent filings with the U.S. Securities and Exchange Commission. Important factors, among others, that may affect actual results or outcomes include: our ability to integrate CDM’s business into our own, maintain or improve the financial performance of CDM’s business and realize anticipated synergies, our strategy for customer retention, growth, product development, market position, financial results and reserves, our ability to execute on our business plan, our ability to retain key personnel, our ability to remain listed on the Nasdaq Capital Market, our ability to realize the revenues included in our future guidance and backlog reports, our ability to satisfy our upcoming debt obligations and other liabilities, the ability of the Company to continue as a going concern, potential litigation, supply chain shortages, and general economic and market conditions impacting demand for our products and services. Readers should not place undue reliance upon any forward-looking statements. We assume no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Contacts
Media:
Christina Davies
[email protected]
Investor Relations:
Chris Witty
[email protected]
646-438-9385
[email protected]
https://investors.cri.com/
