Comscore launches Comscore Content Measurement, unifying media metrics for enhanced audience insights across platforms.
Quiver AI Summary
Comscore has launched a new cross-platform content measurement solution called Comscore Content Measurement (CCM) within The Comscore Platform, allowing content owners and creators to analyze consumer behavior across various media channels. This solution offers hands-on access to measurement tools that help understand viewing habits and improve commercialization strategies for content distribution and media placements. Major brands like Google, NBCUniversal, and Paramount have already utilized CCM, which provides a comprehensive view of audience engagement across linear TV, CTV, streaming, PC, mobile, and social platforms. The unified approach integrates advanced technology to deliver insights about the consumer journey, thereby enhancing ad monetization and content strategies. Comscore aims to support the media industry by providing reliable tools for measuring both ads and content, facilitating informed business decisions.
Potential Positives
- Launch of Comscore Content Measurement (CCM) provides a unified and advanced self-service solution for content owners and creators, enhancing their ability to understand consumer behavior across multiple platforms.
- Collaboration with world-class brands such as Google, NBCUniversal, and Paramount underscores the credibility and effectiveness of the new content measurement solution.
- The integration of cross-platform measurement capabilities marks a significant innovation in Comscore's offering, providing a deduplicated view of audience reach across multiple devices and channels.
Potential Negatives
- The launch of the Comscore Content Measurement (CCM) solution may not sufficiently differentiate the company in a competitive market, risking potential customer retention challenges against other established measurement solutions.
- Despite high-profile brands using Comscore's services, the press release does not provide specific metrics or case studies demonstrating the effectiveness of the new solution, which could raise doubts about its value proposition.
- The necessity of emphasizing advancements in audience measurement tools indicates that there may have been previous shortcomings in Comscore’s offerings, potentially leading to decreased customer trust or satisfaction.
FAQ
What is Comscore Content Measurement (CCM)?
Comscore Content Measurement (CCM) is a unified solution for media measurement that helps content owners and creators understand consumer behavior across multiple platforms.
Who uses the Comscore Content Measurement solution?
World-class brands such as Google, NBCUniversal, and Paramount utilize the Comscore Content Measurement solution for their content measurement needs.
How does CCM enhance audience engagement insights?
CCM provides a deduplicated view of audience reach across various platforms, offering unmatched insights into viewer engagement and behavior.
What advantages does CCM offer for content owners?
CCM helps content owners commercialize their offerings more effectively by analyzing viewing habits and optimizing distribution and media placements.
What is Comscore's role in media measurement?
Comscore is a global leader in media measurement, offering reliable tools for evaluating audience engagement and ad effectiveness across platforms.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement
World-class brands using the content measurement solution include Google, NBCUniversal and Paramount.
RESTON, Va., Jan. 16, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution, called Comscore Content Measurement (CCM), gives content owners and creators hands-on-keyboard access to media measurement tools that provide a better understanding of consumer behavior regardless of channel or platform. It also enables content owners to better understand viewing habits and more effectively commercialize their product offerings, whether it’s through distribution strategies or media placements.
Integrating content measurement metrics into The Comscore Platform marks a major step in unifying Comscore’s device and platform-specific measurement capabilities. This streamlined solution provides a deduplicated view of audience reach across linear TV, CTV/Streaming, PC, Mobile and Social, providing unmatched insights into viewer engagement, aligning with the complexities of today’s consumer journey.
“Consumers aren’t living fragmented lives; they’re living connected lives with multiple ways to consume content across different devices and platforms,” said Steve Bagdasarian, Comscore Chief Commercial Officer. “Our content measurement solution for brands will provide a holistic view of the many touchpoints consumers engage with throughout the day—whether they’re watching on Mobile, TV, Streaming, or Desktop.”
CCM has been used by Comscore customers in a managed service capacity, where reporting views and enhancements have been informed and prioritized by customer feedback, including Google, NBCU, Paramount, and others.
“NBCU viewers engage deeply with our vast array of linear and digital content, and it’s crucial that our measurement solutions provide insights into everything from cross-platform reach to viewer behavior,” said Brian West, NBCUniversal SVP of Data & Measurement Strategy. “Comscore's unified content measurement solution meets this need by offering a comprehensive view of audience engagement, empowering us to optimize our content strategies.”
CCM reporting is dynamic for a broad variety of customer use-cases, with the ability to help national media brands, local stations, and content owners who are looking to effectively package and commercialize their offerings in a more holistic and strategic way.
For the past 25 years, Comscore has driven measurement innovation as new digital channels emerged and consumer adoption followed–from online digital video measurement to capturing engagement on social media apps. By integrating advanced cross-device graph technology and advanced user authentication Comscore delivers a better understanding of the cross-platform consumer journey. Comscore Content Measurement will feature audience measurement insights across TV, CTV, Streaming (including YouTube), PC, Mobile and Social, so that brands are better enabled to power ad monetization and content strategies.
“This new unified content measurement solution builds on Comscore’s recognized cross platform leadership in measuring the reach and effectiveness of advertising campaigns,” said Jen Carton, SVP of Product Management, Comscore. “Reliable enterprise tools that measure both ads and content are essential to fuel the vitality of the media industry.”
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
[email protected]
