Comscore expands its partnership with Coastal Television, enhancing TV measurement and audience data capabilities across 12 markets.
Quiver AI Summary
Comscore has announced the expansion of its local currency partnership with Coastal Television’s Media Group through a new multi-year agreement that enhances TV measurement and audience data services across 12 of Coastal's markets. This collaboration will enable Coastal Television to utilize Comscore's advanced measurement capabilities, including data on audience segments such as automotive and political demographics, to improve advertising performance for its clients. The agreement, effective January 2025, aims to support Coastal Television's growth and help clients develop data-driven strategies to optimize advertising effectiveness and revenue. Comscore's Chief Commercial Officer expressed excitement about deepening the partnership, emphasizing the importance of understanding local market performance in today's competitive landscape.
Potential Positives
- Comscore expands its partnership with Coastal Television’s Media Group, enhancing its TV measurement services across 12 markets.
- The multi-year agreement allows Coastal Television to utilize Comscore’s advanced audience data, improving advertising performance for their clients.
- This collaboration strengthens Comscore’s position as a leader in the TV measurement space, highlighting its competitive advantage in the industry.
Potential Negatives
- The press release does not disclose any new revenue projections or financial metrics associated with the expanded partnership, which may raise questions about the tangible benefits of the agreement for Comscore.
- The reliance on a single partner, Coastal Television’s Media Group, for significant local market measurement may expose Comscore to risks if the partnership does not yield expected results or if Coastal Television's performance declines.
- The press release highlights Comscore's position in the market, but does not address any competitive challenges or market share losses that may affect its leadership status in TV measurement, leaving stakeholders concerned about the company's future trajectory.
FAQ
What is the new partnership between Comscore and Coastal Television?
Comscore announced an expanded multi-year partnership with Coastal Television to enhance TV measurement and audience data in 12 markets.
How will the partnership benefit Coastal Television?
The partnership will enhance Coastal Television’s advertising performance by leveraging Comscore’s advanced audience insights and measurement capabilities.
When does the new agreement between Comscore and Coastal Television take effect?
The expanded agreement is set to take effect in January 2025.
What are Comscore's advanced measurement tools?
Comscore’s tools include Advanced Audience data, County, Automotive, and Plan Metrix, allowing tailored audience targeting for marketers.
Why is the partnership significant for Comscore?
This agreement further cements Comscore’s leadership position in national and local TV measurement, expanding its reach and capabilities.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
RESTON, Va., Jan. 14, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television’s Media Group. This comprehensive multi-year agreement strengthens Comscore’s position as the leading provider of TV measurement and advanced audience data across 12 of Coastal Television’s markets, significantly broadening the scope of the existing collaboration.
Coastal Television’s Media Group will now also leverage Comscore’s industry-leading measurement capabilities including Advanced Audience data such as County, Automotive, Plan Metrix — which allows marketers to plan against very specific audiences based on behavior — and Political segments. By utilizing a deeper level of insight, Coastal Television can enhance advertising performance for its clients.
“Understanding the unique characteristics of local market performance empowers our clients to drive revenue growth and navigate today’s competitive challenges. Coastal Television’s Media Group is a fantastic partner and we are excited to deepen our relationship with them as their leading measurement provider across 12 of their markets,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “We look forward to supporting Coastal Television’s continued expansion with advanced audience insights and unmatched measurement capabilities.”
The agreement, which takes effect in January 2025, further cements Comscore’s position as a leader in the national and local TV measurement landscape.
“As Coastal Television’s Media Group continues to grow and acquire new stations, our partnership with Comscore positions both companies for sustained local market success,” said Coastal Television’s Founder and CEO, Bill Fielder. “Comscore’s advanced measurement tools will allow Coastal Television to provide our clients with data-driven strategies to maximize their advertising effectiveness and grow revenue.”
About Comscore
Comscore is a global, trusted partner for measuring and analyzing consumer behaviors. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media Contact
Marie Scoutas
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