Comscore appoints Jackelyn Keller as Chief Marketing Officer to enhance brand positioning and drive measurement innovation.
Quiver AI Summary
Comscore has announced the appointment of Jackelyn Keller as its new Chief Marketing Officer. With extensive experience in linear TV, streaming, and digital advertising, Keller aims to enhance Comscore's brand and streamline its messaging amid the rapidly evolving media landscape. Previously, she served as head of market intelligence at Samsung Ads and held leadership positions at Quantcast, along with training at major media companies like Discovery Communications and Turner Broadcasting. Since joining Comscore as an advisor in September 2024, she has focused on creative strategy and go-to-market efforts. Comscore’s CEO Jon Carpenter expressed confidence in Keller's ability to lead the company’s future innovations, fostering collaboration in measurement for streaming, local, and national media.
Potential Positives
- The appointment of Jackelyn Keller as Chief Marketing Officer brings extensive industry expertise, which could enhance Comscore’s competitive position in the evolving media landscape.
- Keller’s previous successes at leading companies like Samsung Ads and Quantcast may accelerate innovation and product positioning efforts for Comscore’s services.
- The focus on measurement innovation and the emphasis on facilitating collaboration across media platforms aligns with current industry trends, positioning Comscore favorably for future growth opportunities.
Potential Negatives
- The press release emphasizes the need for innovation and adaptation within the company, suggesting that there may have been challenges or shortcomings in Comscore's current strategies or offerings.
- The appointment of a new CMO may indicate a change in leadership strategy, which could be perceived as a response to previous underperformance or market pressures.
- The mention of Keller's role in simplifying positioning and strategy could imply that the current branding or market approach was previously convoluted or ineffective.
FAQ
Who is Jackelyn Keller?
Jackelyn Keller is the newly appointed Chief Marketing Officer at Comscore, with extensive experience in digital and programmatic advertising.
What will Jackelyn Keller bring to Comscore?
Keller will leverage her expertise in marketing strategy, product positioning, and revenue strategy to enhance Comscore's brand and market presence.
What experience does Jackelyn Keller have?
Keller has 25 years of experience at renowned companies like Samsung Ads and Quantcast, focusing on product marketing and digital strategy.
Why is Comscore's appointment of Keller significant?
Keller's appointment is significant as it aligns with Comscore's goal to innovate measurement solutions in the rapidly changing media landscape.
What is Comscore's mission?
Comscore's mission is to empower clients by providing reliable, comprehensive cross-platform measurement for informed business decisions across media channels.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
RESTON, Va., Jan. 02, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic advertising, product marketing and revenue strategy for some of the most well-known companies in the industry.
For 25 years, Comscore has driven measurement innovation to match changing consumer behaviors with their various touchpoints. With the convergence of digital and real-world experiences, and the rapid growth of streaming and programmatic, Comscore will leverage Keller's previous successes to write the next chapter of measurement innovation and continue to facilitate collaboration across the modern media ecosystem.
Since September 2024, Keller has been an advisor to Comscore’s leadership team, focusing on simplified positioning, creative strategy and go-to-market efforts, including the launch of evergreen franchises the Comscore Data Divas and Barbershop, Beauty and Local Buzz .
Keller was previously head of market intelligence and global product strategy at Samsung Ads, where she developed foundational product positioning and helped launch Samsung DSP. She later joined Quantcast, an AI powered DSP, as global head of product marketing. Jackelyn was trained at some of the most iconic media brands, such as Discovery Communications and Turner Broadcasting, working in their ad sales, marketing, and pricing teams. This experience positions her uniquely to elevate Comscore’s brand and streamline its messaging for today’s fragmented media landscape.
“I’m thrilled to welcome Jackelyn to the executive team. She will play a crucial role in shaping the company’s future as we continue to innovate and deliver unparalleled value to our partners,” said Jon Carpenter, Comscore Chief Executive Officer. “Her background in operations, product and revenue strategy, paired with her exceptional talent for positioning and creating accessible branding, exemplifies our unwavering commitment to empowering our clients in this rapidly evolving media landscape. We are confident that her leadership will drive our mission forward and elevate our efforts to help our clients thrive.”
“As a company that’s been trailblazing measurement innovation and ensuring objectivity for over 25 years, I’m delighted to join Comscore during this transformative time in which consumers are in the driver's seat,” Keller said. “With Comscore’s rich assets, we will continue lighting the way for the industry, serving as the bridge to a largely programmatic future as well as writing the measurement playbook for streaming, local, and national measurement.”
As a strategy consultant and board advisor, Keller thrives on helping purpose-driven organizations of every size bring offerings to market in a more thoughtful, differentiated, and simplified manner. She holds a Bachelor of Arts in English communications, with a minor in political science, from Yeshiva University. She earned an MBA from the Fordham Gabelli School of Business, where she has been an adjunct professor since Fall 2021.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fa7a4d40-887d-45cf-9a40-9885d277af8e
