Comscore Releases 2025 AI Intelligence Report on Generative AI Adoption and Consumer Behavior

Comscore's 2025 AI Intelligence Report analyzes generative AI's impact on consumer behavior and brand interactions.

Quiver AI Summary

Comscore has released its 2025 AI Intelligence Report, which provides in-depth insights into the adoption and impact of generative AI tools on consumer behavior. The report highlights how platforms like ChatGPT, Copilot, and Gemini are transforming the consumer journey, emphasizing the growing role of AI in decision-making and brand interactions. Key findings indicate that AI assistants are now used by 36% of desktop and 24% of mobile users, with AI significantly influencing purchasing behaviors—over 63% of hotel bookers explored AI platforms before making their reservations. The report also notes a surge in AI-driven content on social media and the expansion of AI usage across various age demographics. Comscore's analysis, based on comprehensive first-party consumer data, aims to help brands and advertisers better understand and leverage AI's evolving opportunities.

Potential Positives

Comscore's 2025 AI Intelligence Report provides an in-depth analysis of generative AI adoption, helping brands and media leaders navigate market changes effectively.
The report highlights significant growth in AI assistant usage, with 36% of desktop users and 24% of mobile users engaging with AI tools, demonstrating the technology's increasing role in consumer behavior.
Insights from the report indicate that AI is becoming critical in shaping purchase decisions, with nearly 63% of hotel bookers consulting AI platforms prior to booking.
Comscore's proprietary methodology and data integrity enhance their position as a trusted third-party measurement provider, enabling businesses to leverage AI disruption for competitive advantage.

Potential Negatives

The report highlights the growing reliance on AI tools, which may suggest that Comscore's traditional measurement methods could be facing obsolescence, potentially undermining its core business offering.
Despite extensive data, the reliance on third-party validation may raise concerns about the accuracy and reliability of Comscore's findings compared to competitors who use proprietary data.
The press release does not address how Comscore is adapting its services in light of rapid AI advancements, which could imply a lack of strategic foresight amid a fast-evolving landscape.

FAQ

What is the Comscore AI Intelligence Report about?

The report provides insights into generative AI adoption, engagement, and influence based on independent third-party analysis.

How is AI reshaping consumer behavior according to Comscore?

AI is transforming how consumers research, decide, and make purchases, affecting both consumer journeys and advertising strategies.

What key trends were highlighted in the report?

The report highlights widespread AI assistant usage, surging AI in search, multi-device growth, and demographic expansion in AI usage.

How does Comscore ensure data reliability in its report?

Comscore uses a person-based panel and proprietary methodology, ensuring privacy-compliant behavioral data for trusted third-party measurement.

Where can I download the Comscore AI Intelligence Report?

You can download the report at https://comscore.com/AI-Intelligence-Report.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$SCOR Insider Trading Activity

$SCOR insiders have traded $SCOR stock on the open market 6 times in the past 6 months. Of those trades, 0 have been purchases and 6 have been sales.

Here’s a breakdown of recent trading of $SCOR stock by insiders over the last 6 months:

WILLIAM PAUL LIVEK has made 0 purchases and 6 sales selling 17,843 shares for an estimated $121,856.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$SCOR Revenue

$SCOR had revenues of $88.9M in Q3 2025. This is an increase of 0.48% from the same period in the prior year.

You can track SCOR financials on Quiver Quantitative's SCOR stock page.

$SCOR Hedge Fund Activity

We have seen 10 institutional investors add shares of $SCOR stock to their portfolio, and 11 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

CITADEL ADVISORS LLC added 10,955 shares (+inf%) to their portfolio in Q3 2025, for an estimated $95,637
COVESTOR LTD added 10,376 shares (+inf%) to their portfolio in Q3 2025, for an estimated $90,582
SUSQUEHANNA INTERNATIONAL GROUP, LLP added 5,191 shares (+15.3%) to their portfolio in Q3 2025, for an estimated $45,317
BARCLAYS PLC removed 2,785 shares (-99.6%) from their portfolio in Q3 2025, for an estimated $24,313
HERON BAY CAPITAL MANAGEMENT removed 1,126 shares (-10.0%) from their portfolio in Q3 2025, for an estimated $9,829
TOWER RESEARCH CAPITAL LLC (TRC) removed 923 shares (-80.3%) from their portfolio in Q3 2025, for an estimated $8,057
GEODE CAPITAL MANAGEMENT, LLC added 907 shares (+1.8%) to their portfolio in Q3 2025, for an estimated $7,918

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

Full Release

RESTON, Va., Dec. 08, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today released its 2025 AI Intelligence Report, delivering a comprehensive view of generative AI adoption, engagement, and influence through an independent, third-party provider. The report aims to help brands and media leaders navigate this moment of accelerated change and reveals how AI platforms such as ChatGPT, Copilot, and Gemini are fundamentally reshaping all aspects of the consumer journey.

The Comscore AI Intelligence Report provides both a high-level market view and deep segment analysis across AI tool categories, including AI Assistants, design, audio, education, and more. Comscore’s analysis includes both fully AI-powered platforms and tools that incorporate AI features, offering deep visibility into how generative AI is being adopted, used, and integrated into daily life. Backed by Comscore’s first-party consumer data assets, this report stands as one of the most comprehensive measurements of the GenAI ecosystem available today to empower businesses to change how they reach and interact with consumers as the opportunities unlocked by AI evolve.

“AI is rapidly transforming how people research, decide, and buy, and it is reshaping how advertisers and enterprises operate in parallel,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “As consumers and businesses move toward an agentic future, the critical question is not whether AI will be used, but how it is being used day to day by consumers to discover new brands and make purchase decisions. Comscore’s independent, third-party validation gives platforms, brands, and advertisers the real signals they need to build better products, measure impact, and understand what adoption truly looks like at scale.”

Highlights from the Report:

Widespread Assistant Usage: AI assistant tools reached 36% of desktop users and 24% of mobile users in 2025, driven by tools like ChatGPT, Gemini, and Copilot.
AI in Search Is Surging: Over 30% of desktop searches on Google now surface an AI Overview, up from just 23% in April 2025.
AI Shapes Purchase Decisions: Nearly 63% of hotel bookers visited an AI platform before booking, 7% doing so within minutes of completing their transaction, indicating AI’s rising role at the point of decision.
Multi-Device Growth: ChatGPT leads the AI assistant category with strong mobile and desktop engagement, illustrating how users integrate AI into multiple touchpoints.
Demographic Expansion: AI usage grew across all age brackets, with the 25–34 segment showing the highest volume increase.
Social Buzz Reaches New Highs: AI-related social media content drove over 64 million engagements in 2025, nearly doubling from 2024

Why Comscore’s Data Stands Apart:

Comscore’s insights are built on a person-based panel representing entities across desktop and mobile. With a proprietary methodology and category-level visibility using opt-in, privacy-compliant behavioral data and an industry-leading classification, Comscore offers trusted, third-party measurement, essential for brands and platforms looking to turn AI disruption into opportunity.

To download the report visit: https://comscore.com/AI-Intelligence-Report

About Comscore:
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comsco re.com

Media
Marie Scoutas
Comscore, Inc.
[email protected]