CompoSecure Survey Reveals Strong Consumer Preference for Metal Payment Cards Among Young and Wealthy Demographics

A global survey reveals strong consumer preference and loyalty towards metal payment cards, particularly among high-net-worth and young individuals.

Quiver AI Summary

A recent global survey commissioned by CompoSecure, Inc. highlights the growing demand for metal payment cards, revealing that 68% of cardholders would choose a bank offering such a card over others if all other factors were equal. The appeal is particularly strong among ultra-high-net-worth individuals, with 87% expressing a preference for metal cards. Additionally, 73% of respondents are willing to pay extra for these cards. The survey indicates that banks providing metal cards are perceived as innovative, environmentally friendly, secure, and prestigious, enhancing customer engagement and loyalty. Awareness of metal payment cards has risen to 52%, with younger consumers demonstrating higher recognition. The survey also shows that a significant number of respondents value cards made from recycled materials, reflecting a growing climate-conscious mindset. Overall, the findings suggest that offering metal cards could significantly benefit financial institutions in attracting and retaining high-value customers.

Potential Positives

68% of cardholders prefer a bank offering a metal payment card over others if the rewards are equal, highlighting the significant consumer demand for such products.
The survey indicates strong loyalty potential among ultra-high-net-worth individuals, with 96% willing to pay extra for a metal card and 87% likely to choose a bank offering one.
Major improvements in awareness of metal cards, now recognized by 52% of respondents, suggest a growing market for CompoSecure’s products and innovations.
63% of consumers are inclined to choose eco-friendly payment cards, aligning with CompoSecure’s use of 65% post-consumer recycled materials, which enhances the company's reputation for sustainability.

Potential Negatives

None

FAQ

What percentage of cardholders prefer metal payment cards?

68% of cardholders would choose a bank card program if it offered a metal payment card, given equal rewards and benefits.

How do metal payment cards influence brand perception?

Metal payment cards are perceived as innovative (74%), environmentally conscious (70%), prestigious (67%), secure (64%), and cool (68%) by consumers.

What is the demand for metal cards among ultra-high-net-worth individuals?

66% of ultra-high-net-worth respondents would use metal payment cards more than other cards in their wallets, enhancing loyalty.

Are consumers willing to pay more for metal cards?

Yes, 73% of global respondents and 96% of ultra-high-net-worth individuals would pay extra for metal payment cards.

What are the environmental preferences for payment cards?

63% of respondents would choose eco-friendly payment cards made from sustainable materials if benefits were equal to traditional cards.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$CMPO Congressional Stock Trading

Members of Congress have traded $CMPO stock 2 times in the past 6 months. Of those trades, 2 have been purchases and 0 have been sales.

Here’s a breakdown of recent trading of $CMPO stock by members of Congress over the last 6 months:

REPRESENTATIVE BRAD KNOTT has traded it 2 times. They made 2 purchases worth up to $30,000 on 01/14, 01/10 and 0 sales.

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.

$CMPO Insider Trading Activity

$CMPO insiders have traded $CMPO stock on the open market 24 times in the past 6 months. Of those trades, 13 have been purchases and 11 have been sales.

Here’s a breakdown of recent trading of $CMPO stock by insiders over the last 6 months:

THOMAS R. KNOTT has made 4 purchases buying 879,963 shares for an estimated $13,848,119 and 0 sales.
JOHN D. COTE has made 4 purchases buying 879,963 shares for an estimated $13,848,119 and 0 sales.
COMPO HOLDINGS LLC RESOLUTE has made 4 purchases buying 879,963 shares for an estimated $13,848,119 and 0 sales.
ADAM JOSEPH LOWE (Chief Product & Innov. Officer) has made 0 purchases and 5 sales selling 124,478 shares for an estimated $1,874,474.
GREGOIRE MAES (Chief Operating Officer) has made 0 purchases and 3 sales selling 80,000 shares for an estimated $1,308,243.
JOSEPH J DEANGELO purchased 45,045 shares for an estimated $500,900
AMANDA MANDY GOURBAULT (Chief Revenue Officer) has made 0 purchases and 3 sales selling 10,622 shares for an estimated $170,817.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$CMPO Hedge Fund Activity

We have seen 106 institutional investors add shares of $CMPO stock to their portfolio, and 60 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

UBS GROUP AG added 4,549,703 shares (+5723.7%) to their portfolio in Q4 2024, for an estimated $69,746,946
CAPITAL WORLD INVESTORS added 1,786,525 shares (+inf%) to their portfolio in Q4 2024, for an estimated $27,387,428
DIVISADERO STREET CAPITAL MANAGEMENT, LP added 1,048,566 shares (+inf%) to their portfolio in Q4 2024, for an estimated $16,074,516
NINE TEN CAPITAL MANAGEMENT LLC added 908,328 shares (+inf%) to their portfolio in Q4 2024, for an estimated $13,924,668
LOCUST WOOD CAPITAL ADVISERS, LLC added 734,202 shares (+19.1%) to their portfolio in Q4 2024, for an estimated $11,255,316
ZUCKERMAN INVESTMENT GROUP, LLC added 700,858 shares (+85.0%) to their portfolio in Q4 2024, for an estimated $10,744,153
INVESCO LTD. added 661,426 shares (+1072.1%) to their portfolio in Q4 2024, for an estimated $10,139,660

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$CMPO Analyst Ratings

Wall Street analysts have issued reports on $CMPO in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Cowen & Co. issued a "Buy" rating on 12/18/2024

To track analyst ratings and price targets for $CMPO, check out Quiver Quantitative's $CMPO forecast page.

$CMPO Price Targets

Multiple analysts have issued price targets for $CMPO recently. We have seen 2 analysts offer price targets for $CMPO in the last 6 months, with a median target of $19.0.

Here are some recent targets:

An analyst from Lake Street set a target price of $15.0 on 03/06/2025
Steve Moss from B.Riley Financial set a target price of $23.0 on 11/11/2024

Full Release

68% of cardholders would select a bank card program over another if it offered a metal payment card
66% of ultra-high-net-worth respondents would use metal payment cards more than other cards in their wallet
69% of successful young individuals would stay with a bank offering a metal payment card
73% of cardholders would pay extra for a metal payment card
Banks issuing a metal card are seen as innovative 74%, environmentally conscious 70%, prestigious 67%, secure 64% and cool 68%.

SOMERSET, N.J., April 17, 2025 (GLOBE NEWSWIRE) -- CompoSecure, Inc. (“CompoSecure”) (NASDAQ: CMPO), a leader in metal payment cards, security, and authentication solutions, today released a new report based on an independent global survey the company commissioned from Capuchin Behavioural Science . The survey found metal payment cards drive growth for financial institutions, especially among wealthy and younger consumers.

The global survey found metal payment cards are one of the best tools for financial institutions to attract new customers, unlock higher card spending, enhance customer retention, bolster brand loyalty, and improve brand engagement. The survey showed that 68% of respondents would select a bank card program over another if it offered a metal payment card and if all rewards and benefits were equal. This number jumps to 87% for ultra-high-net-worth individuals (UHNW) and 77% for those between 18-25. This response is highest in India 90%, Turkey 86%, Indonesia 84%, Mexico 81%, and Brazil 80%.

Highlights of the global survey include:

The Value of Metal – Premium metal cards are attractive to consumers. A whopping 73% of global respondents would pay extra for a metal payment card, and higher interest among UHNW individuals at 96%. APAC leads with China at 94%, India at 92%, Indonesia at 91% and Hong Kong at 85%. LATAM follows with Mexico at 85%, and Brazil at 80%.
Awareness of Metal – For the first time, the majority of survey respondents now know about metal cards at 52%, up 11% from a 2021 survey and an increase of 19% from a 2018 survey. Young people under 25 are even more aware of metal cards at 67%. Awareness is highest in APAC (e.g., China at 83% is up 18%; Hong Kong at 76% is up 25%) and LATAM (e.g., Mexico at 77% is up 44%).
High EQ for Metal – Metal payment cards not only impact the bottom line for a financial institution but also the brand perception and emotional connection to the cardholder. Global survey respondents perceived a bank issuing a metal card as innovative 74%, environmentally conscious 70%, prestigious 67%, secure 64%, and cool 68%.
UHNW Demand Metal – The majority of UHNW respondents would increase loyalty based on the card offering, with 65% staying with a bank offering a metal payment card. This is highest in Singapore 91%, Brazil 83%, and Turkey 82%. Winning this key market segment is important because 72% of UHNW consumers use their metal payment card more than other cards in their wallet.
Appeal of Recycled Metal – The global survey also indicated a global climate mindset. 63% of respondents would choose a payment card made of eco-friendly materials if all rewards and benefits were the same. This is especially true in India 78%. CompoSecure’s premium metal card products should be of particular interest since they are made from an average of 65% post-consumer recycled stainless steel.
Attracted to Metal – The top three reasons consumers are attracted to metal payment cards are their durability, sustainability, and premium, high-end feeling. The tangible, physical element of metal cards represents physical innovation, quality, and luxury.

The Capuchin research also analyzed the psychographics of the respondents and used cluster analysis to find certain customer segments with a strong preference for metal payment cards: the Elite, individuals with considerable financial wealth, a higher social status, and refined interests; the Innovator, which includes both Gen Z and millennial customers who are drawn to lifestyle, technology, new trends, and innovation. Another segment, the Up-and-coming, consists of young, well-educated individuals who have already achieved significant professional success and are status-conscious. If all rewards and benefits were equal, these audience segments would embrace metal payment cards: 91% of Elite, 90% of Innovators, and 89% of Up-and-coming individuals.

To download the free metal card report, please visit: https://report.composecure.com/survey2025 .

Survey Methodology

The global survey of 21,250 people in 17 markets around the world was commissioned by CompoSecure and conducted by Capuchin Behavioural Science. Capuchin surveyed 17 markets (Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Poland, Singapore, Turkey, U.K. and U.S.) to present a holistic overview of the sentiment toward metal cards.

For more information about the survey and other market research, contact [email protected] .

About CompoSecure
Founded in 2000, CompoSecure (Nasdaq: CMPO) is a technology partner to market leaders, fintechs and consumers enabling trust for millions of people around the globe. The company combines elegance, simplicity and security to deliver exceptional experiences and peace of mind in the physical and digital world. CompoSecure’s innovative payment card technology and metal cards with Arculus security and authentication capabilities deliver unique, premium branded experiences, enable people to access and use their financial and digital assets and ensure trust at the point of a transaction. For more information, please visit www.CompoSecure.com and www.GetArculus.com .

For CompoSecure:
Anthony Piniella
Head of Communications
(917) 208-7724
[email protected]

Media Contact:
Wes Robinson
626-201-2928
[email protected]