CarGurus launches "Big Deal" campaign, emphasizing valuable tools for car buyers and sellers navigating important purchasing decisions.
Quiver AI Summary
CarGurus, Inc. has launched its new national brand campaign titled "Big Deal," which celebrates the significant experience of car shopping while highlighting the digital tools that help consumers find the best deals on vehicles. The campaign acknowledges the emotional weight of purchasing or selling a car and positions CarGurus as a trusted resource in this journey, developed over nearly two decades. The campaign will be featured on television and digital platforms, and aims to emphasize the confidence consumers gain from the wide range of resources available on the CarGurus site, which is recognized as the most visited car shopping website in the U.S. The campaign reflects the company's commitment to providing comprehensive vehicle information and pricing tools to help both buyers and sellers navigate their decisions effectively.
Potential Positives
- Launch of the “Big Deal” campaign reinforces CarGurus' position as a leader in the automotive online marketplace, increasing brand visibility and recognition.
- The campaign highlights the trust CarGurus has established with tens of millions of monthly users, emphasizing consumer confidence in the platform's tools and services.
- Focus on the emotional significance of the car buying/selling process may enhance customer engagement and loyalty, making CarGurus a go-to platform for consumers.
- The campaign's extensive reach through TV networks and digital platforms signals significant investment in marketing, aiming to attract new users and increase market share.
Potential Negatives
- The press release lacks specific metrics or detailed data regarding the campaign's anticipated impact or success, which could raise concerns about the effectiveness of the marketing strategies proposed.
- There is no mention of any unique selling proposition or innovative features that distinguish CarGurus from its competitors, which may suggest a lack of competitive edge in the market.
- While emphasizing the emotional aspect of car buying, the campaign may inadvertently highlight the stress and significance of the decision, potentially making consumers more hesitant rather than confident in their purchasing choices.
FAQ
What is the “Big Deal” campaign by CarGurus?
The “Big Deal” campaign celebrates the importance of car shopping and how CarGurus helps consumers make informed decisions.
How does CarGurus assist consumers in buying cars?
CarGurus offers digital tools like vehicle history reports, unbiased deal ratings, and price drop alerts to ensure consumers find the best deals.
When was the “Big Deal” campaign launched?
The “Big Deal” campaign was launched on February 3, 2025, by CarGurus to emphasize the car buying experience.
Where will the “Big Deal” campaign be advertised?
The campaign will be featured across TV networks, connected TV providers, digital platforms, and social media channels.
What tools does CarGurus provide for sellers?
CarGurus offers pricing tools and the ability to receive multiple offers, empowering sellers to choose the best deal for their vehicles.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$CARG Insider Trading Activity
$CARG insiders have traded $CARG stock on the open market 60 times in the past 6 months. Of those trades, 0 have been purchases and 60 have been sales.
Here’s a breakdown of recent trading of $CARG stock by insiders over the last 6 months:
- LANGLEY STEINERT (Executive Chair) has made 0 purchases and 36 sales selling 513,662 shares for an estimated $19,300,164.
- SAMUEL ZALES (COO and President) has made 0 purchases and 10 sales selling 270,212 shares for an estimated $9,359,081.
- DAFNA SARNOFF (Chief Marketing Officer) has made 0 purchases and 5 sales selling 32,469 shares for an estimated $954,119.
- ZACHARY EMERSON HALLOWELL (CEO, CarOffer) has made 0 purchases and 3 sales selling 16,327 shares for an estimated $585,803.
- JASON TREVISAN (Chief Executive Officer) sold 10,000 shares for an estimated $354,099
- GREG M SCHWARTZ sold 11,000 shares for an estimated $311,190
- JAVIER ESQUIVEL ZAMORA (General Counsel and Secretary) has made 0 purchases and 3 sales selling 6,682 shares for an estimated $178,542.
- MATTHEW TODD QUINN (Chief Technology Officer) sold 3,495 shares for an estimated $102,857
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$CARG Hedge Fund Activity
We have seen 171 institutional investors add shares of $CARG stock to their portfolio, and 122 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- ARROWMARK COLORADO HOLDINGS LLC removed 1,760,564 shares (-21.7%) from their portfolio in Q3 2024, for an estimated $52,869,736
- FOXHAVEN ASSET MANAGEMENT, LP removed 1,223,039 shares (-24.4%) from their portfolio in Q3 2024, for an estimated $36,727,861
- WELLINGTON MANAGEMENT GROUP LLP removed 1,115,487 shares (-15.0%) from their portfolio in Q3 2024, for an estimated $33,498,074
- BLACKROCK, INC. added 809,732 shares (+6.4%) to their portfolio in Q3 2024, for an estimated $24,316,251
- LOOMIS SAYLES & CO L P added 701,055 shares (+inf%) to their portfolio in Q3 2024, for an estimated $21,052,681
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Full Release
The “Big Deal” campaign pays tribute to the momentous experience of car shopping, along with the trusted digital tools from CarGurus that help consumers find the best deal on their big deal
BOSTON, Feb. 03, 2025 (GLOBE NEWSWIRE) -- CarGurus , Inc. (Nasdaq: CARG), the No. 1 visited site for shopping, buying, and selling new and used cars 1 , today announced the launch of its latest national brand campaign, “Big Deal”, recognizing the important role cars play in people’s lives and the significance of making the right decision during a purchase or sale. The new spots empathize with the big decisions drivers make along the buy/sell journey to reach their ideal outcome, underscoring CarGurus' role in helping consumers find the best deal on their big deal.
“CarGurus has joined drivers along this important journey for nearly two decades, developing the best tools and information to help consumers feel confident in their decisions as a growing share prefer to do more online before going to the dealership,” noted Dafna Sarnoff, CarGurus Chief Marketing Officer. “As a result, CarGurus has earned the trust of tens of millions of monthly users who turn to our site to make sure they find the best deal for their needs.”
CarGurus is the No. 1 most visited car-shopping site 1 , connecting buyers to the best deals by providing complete vehicle history and unbiased deal ratings on the largest selection of new and used vehicles in the U.S. 2 Added tools like price drop alerts and the ability to finance in advance enable confident decision-making in one of the biggest purchases of a person’s life. The platform also supports sellers with car pricing tools and the ability to instantly receive multiple offers to sell their car either completely online or through a local dealer in select markets, empowering them to choose the best deal.
“Although CarGurus makes the process easy with all the tools and information you need to get the best deal, we don't want to lessen the gravity of the purchase and its significant impact on people's lives. Buying or selling a car is a huge decision, an emotional experience that we wanted to reflect in this campaign,” said Carter Collins, Partner and Managing Director of Bindery. “Beyond the excitement of working with the No. 1 most visited car shopping site 1 , partnering with the CarGurus team has been one of our most rewarding and close-knit experiences to date.”
The “Big Deal” campaign will run across TV networks and connected TV providers. The spots will be supplemented with digital and social executions, including influencer programs throughout the year. View the full campaign video library here: https://cargur.us/19jlLY .
Creative Credits:
CarGurus
- Dafna Sarnoff, Chief Marketing Officer
- Evan Jones, Creative Director
- Allison Conroy, Brand Marketing Director
- Carli Riibner, Sr Brand Marketing Specialist
-
Maggie Meluzio, Director of Public Relations
Creative and Production - Bindery
- Carter Collins, Partner, Managing Director
- Kim Devall, Executive Creative Director
- Laura Hockstad, Producer
-
Chris Hilk, Editor
Production - Ruffian
- Bubble & Squeak, Director
- Robert Herman, Founder, EP
- Leslie Vaughn, Line Producer
- Paul Meyers, Director of Photography
-
Craig Pinckes, 1st Assistant Director
Production Services - Habitant
- Arturo Arroyo, Managing Director
- Montserrat Becerril, Chief of Staff
- Elizabeth Tapia, Head of Production
- Ivan Perez, Executive Producer
- Andrea Fumero, Line Producer
- Rodrigo Sánchez, Production Manager
Color + VFX - Trafik
- Daniel de Vue, Senior Colorist
- Ali Soofi, Assistant Colorist
- Geoff Linville, Color Producer
- Greer Bratschie, Head of Production
- Karena Ajamian, Executive Producer Ciaran Birks, VFX Producer
- Jaime Aguirre, Flame Lead
-
Ben Fall, Flame Assist
Animation and Text Graphics - Buff Motion
Sound - Antfood
- Wilson Brown, Partner, Executive Creative Director
- Sue Lee, Executive Producer
- Joshua Heath, Creative Lead
- Dalton Harts, Composer, Mix Engineer
- Linton Smith, Mix Engineer
- Trevor Haimes, Senior Producer
- Charlie Blasberg, Music Supervisor
- Katie Hansen, Production Coordinator
About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a multinational, online automotive platform for buying and selling vehicles that is building upon its industry-leading listings marketplace with both digital retail solutions and the CarOffer online wholesale platform. The CarGurus platform gives consumers the confidence to purchase and/or sell a vehicle either online or in-person, and it gives dealerships the power to accurately price, effectively market, instantly acquire, and quickly sell vehicles, all with a nationwide reach. The company uses proprietary technology, search algorithms and data analytics to bring trust, transparency, and competitive pricing to the automotive shopping experience. CarGurus is the most visited automotive shopping site in the U.S. 1
CarGurus also operates online marketplaces under the CarGurus brand in Canada and the United Kingdom. In the United States and the United Kingdom, CarGurus also operates the Autolist and PistonHeads online marketplaces, respectively, as independent brands.
To learn more about CarGurus, visit www.cargurus.com , and for more information about CarOffer, visit www.caroffer.com .
CarGurus
®
is a registered trademark of CarGurus, Inc., and CarOffer
®
is a registered trademark of CarOffer, LLC. All other product names, trademarks and registered trademarks are the property of their respective owners.
¹
Similarweb
: Traffic Report [Cars.com, Autotrader, TrueCar, CARFAX Listings (defined as CARFAX Total visits
minus Vehicle History Reports traffic)], Q3 2024, U.S.
² Compared to Autotrader.com, Cars.com, TrueCar.com (YipitData as of September 30, 2024), and CarFax (Joreca as of September 30, 2024)
Media Contact:
Maggie Meluzio
Director, Public Relations & External Communications
[email protected]
Investor Contact:
Kirndeep Singh
Vice President, Investor Relations
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f1267674-ed08-44a3-a107-cde3ff19ccdb