Broad Arrow Auctions announces The Zürich Auction on November 1, 2025, featuring 60 collector cars at The Dolder Grand.
Quiver AI Summary
Broad Arrow Auctions, a subsidiary of Hagerty, has announced its expansion into Europe with the debut of The Zürich Auction, set for November 1, 2025, in partnership with Auto Zürich. This event will showcase around 60 premium collector cars as the highlight of the Auto Zürich show, which runs from October 30 to November 2, 2025, at Messe Zürich. The auction will take place at The Dolder Grand, a renowned five-star hotel with historical significance in the automotive world. Broad Arrow's partnership with Auto Zürich aims to create a premier auction experience in Switzerland, a key market for collector cars. This announcement follows their successful auction in Italy and adds to Broad Arrow's expanding European presence.
Potential Positives
- Broad Arrow Auctions is expanding its European presence with The Zürich Auction, demonstrating growth and ambition in the collector car market.
- The auction will feature approximately 60 highly desirable collector cars, attracting global interest and potential high sales.
- Hosting the auction at The Dolder Grand, a prestigious five-star hotel, enhances the brand's reputation and appeal to collectors.
- The partnership with Auto Zürich, a leading motor show, positions Broad Arrow as a key player in one of the most successful automotive events in Europe.
Potential Negatives
- While the press release announces a new auction event, it does not provide specific details about how the previous auctions have affected the company's overall financial health or any significant financial implications of this expansion.
- The reliance on partnerships, such as with Auto Zürich, could pose risks if the partnership does not yield the expected results or if external market conditions affect the success of the auction.
- The mention of forward-looking statements implies uncertainty about the company's ability to achieve its future goals, which could concern investors about potential financial instability.
FAQ
What is The Zürich Auction by Broad Arrow Auctions?
The Zürich Auction is a premier collector car auction taking place on 1 November 2025, hosted at The Dolder Grand hotel.
When and where will The Zürich Auction occur?
The auction will take place on 1 November 2025 at The Dolder Grand in Zürich, coinciding with the Auto Zürich show.
How many cars will be featured at The Zürich Auction?
The auction is expected to feature approximately 60 highly desirable collector cars sourced from around the globe.
Why is Switzerland significant for collector cars?
Switzerland is home to many respected collections, making it a prime location for notable collector car auctions.
How can collectors participate in The Zürich Auction?
Collectors interested in attending or consigning can contact Broad Arrow car specialists for details about the auction.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
LONDON, England, June 10, 2025 (GLOBE NEWSWIRE) -- Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, continues its European expansion with the announcement of The Zürich Auction, held in partnership with Auto Zürich , on Saturday, 1 November 2025.
Broad Arrow's Zürich Auction will feature approximately 60 highly desirable collector cars sourced globally and will be the culminating event of the Auto Zürich show, which takes place at Messe Zürich between 30 October and 2 November 2025. The inaugural Zürich Auction will be held at The Dolder Grand, the world-famous five-star hotel overlooking Lake Zürich.
“We are very proud to become The Official Auction Partner of Auto Zürich and to announce The Zürich Auction as a new addition to our rapidly expanding European auction calendar,” says Karsten Le Blanc, Head of Broad Arrow’s EMEA Region & Broad Arrow Capital . “The recent success of our Concorso d’Eleganza Villa d’Este Auction and our announcement of the Zoute Concours Auction has created a great deal of interest among collectors, who will now also be able to benefit from the debut of The Zürich Auction. Switzerland is an important part of the collector car market, with many of the most respected collections based there, making it the perfect location for a world-class auction.”
Auto Zürich was first held in 1987. Today, it is a multifaceted centre of attraction for tens of thousands of people who want to experience the past, present and future of the automobile up close. It has thus established itself as one of the most successful motor shows in Europe with probably the greatest variety of brands. Equally, The Dolder Grand is an ideal location to host a prestigious addition to the international collector car auction calendar. Built in 1899 on the Adlisberg mountain overlooking Zürich, its history can be traced back to the dawn of the motoring age and it is regarded as one of the top international luxury destinations.
“Our new partnership with Auto Zürich is set to create one of the most spectacular collector car auctions in Europe,” says Paul Gaucher, Head of Consignments for Switzerland at Broad Arrow Auctions . “To be able to host this auction at the famous Dolder Grand is a great honour and one that I am confident will attract many of the hobby’s most renowned collectors to Zurich, a city with a great affinity for classic and sports cars.”
Karl Bieri, Chairman of the Board of Directors for Auto Zürich , says: “Auto Zürich is honoured to partner with Broad Arrow, and its outstanding team, to present The Zürich Auction. Together, we aim to captivate collectors, enthusiasts, and the discerning public in Switzerland with the magic of exceptional automobiles, both vintage and contemporary.“
The announcement of The Zürich Auction follows Broad Arrow’s successful European auction debut in Italy last month, as BMW AG's official auction partner of the Concorso d’Eleganza Villa d’Este—one of the most prestigious concours events on the global collector car calendar. At its inaugural Italian auction, Broad Arrow achieved €31,2 million in sales with 78 percent of all lots sold, including a new auction record for the 1948 Ferrari 166 Spyder Corsa at €7.543.750. The auction house has also recently announced the addition of The Zoute Concours Auction to its expanding auction calendar, set to be held on 10 October in collaboration with Zoute Grand Prix in Belgium and allowing Broad Arrow to enhance its services for its growing global clientele.
Additional information on The Zürich Auction is available at broadarrowauctions.com. Initial consignments will be announced shortly, and collectors interested in consigning to or attending the auction are invited to speak with a Broad Arrow car specialist about this exciting debut on the international collector car calendar.
Ends.
Editor’s Notes
About Broad Arrow Auctions
Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is a leading global collector car auction house. Founded in 2021 by highly experienced industry veterans, Broad Arrow offers exceptional quality cars to collectors and enthusiasts around the world. As the fastest growing auction house in its segment, Broad Arrow’s flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d’Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. Broad Arrow launched its first auction in Europe in May 2025 as the new official auction house of the Concorso d’Eleganza Villa d’Este in Italy in partnership with BMW AG. Learn more at broadarrowauctions.com and follow us on
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Auto Zürich
Auto Zürich is now the leading motor show in Switzerland. With over 70 brands represented in the new car segment alone, it is one of the most wide-ranging formats of its kind, even by international standards. The ‘Auto Zürich MANUFAKTUR & CLASSIC’ area also contributes to this rich variety. This comprises a unique mixture created by a carefully composed, exquisite juxtaposition of two special automotive worlds. Here, the world's most exclusive automobile manufacturers present themselves side by side with an illustrious selection of rare and correspondingly valuable classic cars. This makes Auto Zürich not only one of the most comprehensive automobile brand shows of its kind, but also the most visited live event for classic automobiles in Switzerland.
About Hagerty, Inc. (NYSE: HGTY)
Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 875,000 who can’t get enough of cars. For more information, please visit
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