Barfresh expands K-12 presence in Northeast, adding 700 schools, with new Pop & Go™ freeze pops receiving top ratings.
Quiver AI Summary
Barfresh Food Group Inc. has announced a significant expansion of its K-12 education channel in the Northeast U.S., adding over 700 schools and serving approximately 500,000 students. Major school districts have begun implementing Barfresh's Twist & Go™ smoothies in breakfast programs and are testing the new Pop & Go™ 100% Juice Freeze Pops for lunch menus, with the latter achieving the highest ratings among new products tested. The expansion marks a key step in Barfresh's national growth strategy, indicating strong demand for its healthier offerings. The company plans to continue rollout across more schools in the upcoming months.
Potential Positives
- Northeast expansion adds over 700 schools, significantly increasing Barfresh’s presence in the K-12 education market.
- Introduction of the new Pop & Go™ 100% Juice Freeze Pops received the highest rating among new products tested, indicating strong market acceptance.
- Participation of major districts, including Pennsylvania's largest school district, enhances visibility and potential for increased sales volume.
- The expansion aligns with Barfresh's national growth strategy and highlights the demand for better-for-you beverage options in schools.
Potential Negatives
- Despite announcing a significant expansion, the company relies heavily on forward-looking statements, which may create uncertainty about the actual outcomes and could lead to skepticism from investors.
- The emphasis on "potential" future success, particularly in high-volume lunch placements, suggests that current sales performance may not be as strong as desired, indicating a reliance on future growth rather than concrete results.
- The substantial scope of the expansion could strain resources and operational capabilities, raising concerns about the company's ability to efficiently handle the increased demand and successfully execute rollouts across such a large number of schools.
FAQ
What is Barfresh's recent expansion in the Northeast?
Barfresh has expanded its K-12 market presence in the Northeast, adding over 700 schools and serving about half a million students.
Which products are being introduced in schools?
Barfresh is introducing its Twist & Go™ smoothies and new Pop & Go™ 100% Juice Freeze Pops to school lunch menus.
How were the new Juice Freeze Pops received?
The Pop & Go™ 100% Juice Freeze Pops received the highest ratings among new lunch menu items tested in major school districts.
Which major district is involved in this rollout?
Pennsylvania's largest school district, serving around 200,000 students, is among the districts implementing Barfresh's products.
Why is the education channel important for Barfresh?
The education channel is crucial for Barfresh's growth strategy, demonstrating strong demand for its healthier, better-for-you product offerings.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$BRFH Insider Trading Activity
$BRFH insiders have traded $BRFH stock on the open market 5 times in the past 6 months. Of those trades, 0 have been purchases and 5 have been sales.
Here’s a breakdown of recent trading of $BRFH stock by insiders over the last 6 months:
- LISA ROGER (Chief Financial Officer) has made 0 purchases and 5 sales selling 4,522 shares for an estimated $11,936.
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$BRFH Hedge Fund Activity
We have seen 7 institutional investors add shares of $BRFH stock to their portfolio, and 2 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- HIGHTOWER ADVISORS, LLC added 35,363 shares (+37.4%) to their portfolio in Q3 2024, for an estimated $102,906
- MESIROW FINANCIAL INVESTMENT MANAGEMENT, INC. added 21,398 shares (+inf%) to their portfolio in Q3 2024, for an estimated $62,268
- UBS GROUP AG added 9,550 shares (+512.6%) to their portfolio in Q3 2024, for an estimated $27,790
- GEODE CAPITAL MANAGEMENT, LLC added 7,718 shares (+9.4%) to their portfolio in Q3 2024, for an estimated $22,459
- TOWER RESEARCH CAPITAL LLC (TRC) removed 411 shares (-21.8%) from their portfolio in Q3 2024, for an estimated $1,196
- NEWEDGE ADVISORS, LLC added 209 shares (+68.8%) to their portfolio in Q3 2024, for an estimated $608
- ROYAL BANK OF CANADA removed 74 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $215
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
Northeast Region Growth Adds Over 700 Schools as Barfresh’s K-12 Market Presence Strengthens
New Pop & Go ™ 100% Juice Freeze Pops Receive Highest Rating Out of All New Products Tested with Major School District in The Northeast
LOS ANGELES, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Barfresh Food Group Inc. (the “Company” or “Barfresh”) (Nasdaq: BRFH), a provider of frozen, ready-to-blend and ready-to-drink beverages, today announced an expansion of its K-12 education channel across the Northeast United States. The expansion encompasses multiple new school districts, representing more than 700 schools and serving approximately half a million students throughout the region. Several of these major districts have already begun rolling out Barfresh’s Twist & Go™ smoothies into their breakfast programs and some of these school districts are planning to implement the products in upcoming menu cycles. Some of these School districts have also begun testing Barfresh’s new Pop & Go™ 100% Juice Freeze Pops for their lunch menus. It is important to note that lunch menu placement is approximately 3 to 5 times higher volume compared to breakfast menu placements, which is where Twist & Go™ is primarily offered.
Notably, among these new wins is Pennsylvania’s largest school district, serving approximately 200,000 students across 300+ schools, which recently commenced rolling out Barfresh’s Twist & Go™ smoothies on their breakfast menu. In addition to the Twist & Go™ rollout, this same school district recently completed administrator and student testing of Barfresh’s newest Pop & Go™ 100% Juice Freeze Pops, with exceptional results. All three flavors introduced during the testing phase ranked first, second, and third among all other new lunch menu item products tested by the school district, achieving the highest overall scores.
Riccardo Delle Coste, the Company’s Chief Executive Officer, stated, “This northeast expansion represents a significant step in our national growth strategy. The education channel continues to be a key driver for Barfresh, and these new wins demonstrate the strong market demand for our better-for-you product offerings. The initial implementations have been highly successful, and we're excited to complete the remaining rollouts across these 700+ schools in the coming months and beginning in the new 2026 school year. The overwhelming positive response to our new Pop & Go™ 100% Juice Freeze Pop product during this large-scale student testing phase is a compelling indicator of its future potential on the lunch menus as we prepare to introduce this product into the broader education channel. The high volume lunch menu placements represent a significant opportunity to step up volume with the existing accounts that are currently only serving the Twist & Go™ smoothies. These test results validate both our innovation strategy and reinforce our position in the education channel.”
About Barfresh Food Group
Barfresh Food Group Inc. (Nasdaq: BRFH) is a developer, manufacturer and distributor of ready-to-blend and ready-to-drink beverages, including smoothies, shakes and frappes, primarily for the education market, foodservice industry and restaurant chains, delivered as fully prepared individual portions or single serving and bulk formats for on-site preparation. The Company’s single serving, on-site prepared product utilizes a proprietary, patented system that uses portion-controlled pre-packaged beverage ingredients, delivering a freshly made frozen beverage that is quick, cost efficient, better for you and without waste. For more information, please visit www.barfresh.com .
Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking, including statements about the Company’s commercial progress, success of its strategic relationship(s), and projections of future financial performance. These forward-looking statements are identified by the use of words such as “grow”, “expand”, “anticipate”, “intend”, “estimate”, “believe”, “expect”, “plan”, “should”, “hypothetical”, “potential”, “forecast” and “project”, “continue,” “could,” “may,” “predict,” and “will” and variations of such words and similar expressions are intended to identify such forward-looking statements. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated or anticipated by such forward-looking statements. Accordingly, you are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date they are made. The contents of this release should be considered in conjunction with the Company’s recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, including any warnings, risk factors and cautionary statements contained therein. Furthermore, the Company expressly disclaims any current intention to update publicly any forward-looking statements after the distribution of this release, whether as a result of new information, future events, changes in assumptions or otherwise.
Investor Relations
John Mills
ICR
646-277-1254
[email protected]
Deirdre Thomson
ICR
646-277-1283
[email protected]