Banzai International acquires Vidello, enhancing its video marketing solutions and projected revenue growth.
Quiver AI Summary
Banzai International, Inc. has announced the successful acquisition of Vidello, a provider of video hosting and marketing solutions, which is expected to enhance Banzai’s revenue by $6.5 million and EBITDA by $2 million for the 2024 fiscal year. Based in London, Vidello offers a range of video creation and marketing tools aimed at supporting entrepreneurs and businesses, including the award-winning CreateStudio app and various other innovative products. Banzai's strategy is to create an extensive suite of AI-powered marketing tools, and this acquisition is a significant step toward that goal. The transaction involves a payment of approximately $2.7 million in cash and the issuance of Banzai Class A Common Stock. This acquisition aims to accelerate Banzai's revenue growth and contribute to its mission of providing effective marketing solutions to a diverse range of clients.
Potential Positives
- Successful acquisition of Vidello expected to increase Banzai’s revenue by $6.5 million and EBITDA by $2 million for the twelve-month period ending December 31, 2024, on a pro-forma basis.
- The acquisition enhances Banzai's service offerings by incorporating a comprehensive video hosting and marketing suite, thereby expanding its portfolio in the marketing technology sector.
- Vidello's key offerings, including CreateStudio, have received recognition as top-rated products in their category, which may improve Banzai's brand reputation and customer appeal.
- The acquisition aligns with Banzai's vision to create a suite of AI-powered marketing tools, positioning the company for accelerated growth and innovation in the marketing technology landscape.
Potential Negatives
- The financial projections for the acquisition are based on preliminary and unaudited financials, which may indicate potential uncertainties in revenue expectations.
- The cash portion of the acquisition is heavily contingent on holdbacks for indemnification and performance, which could suggest underlying risks in Vidello's financial stability or existing liabilities.
- The press release heavily relies on forward-looking statements, which are inherently uncertain and may lead to investor skepticism regarding actual performance outcomes.
FAQ
What is the purpose of Banzai's acquisition of Vidello?
Banzai acquired Vidello to enhance its marketing technology offerings and accelerate revenue growth through innovative video solutions.
How will the acquisition of Vidello impact Banzai financially?
The acquisition is expected to add $6.5 million in revenue and increase EBITDA by $2 million for 2024 on a pro-forma basis.
What are the key products offered by Vidello?
Vidello offers video hosting, CreateStudio for 3D video creation, PhotoVibrance for image animation, and Twinkle for audio solutions.
How does Banzai plan to integrate Vidello's technology?
Banzai aims to build a comprehensive suite of AI-powered marketing tools to streamline and enhance the marketing efforts of its customers.
Where can I find more information about Banzai and Vidello?
More information can be found on Banzai's website at www.banzai.io and Vidello's website at www.vidello.com.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$BNZI Insider Trading Activity
$BNZI insiders have traded $BNZI stock on the open market 7 times in the past 6 months. Of those trades, 1 have been purchases and 6 have been sales.
Here’s a breakdown of recent trading of $BNZI stock by insiders over the last 6 months:
- BF LENDING, LLC CP has made 0 purchases and 6 sales selling 691,149 shares for an estimated $2,825,277.
- INVESTMENT CO ALCO purchased 282,420 shares for an estimated $1,098,613
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$BNZI Hedge Fund Activity
We have seen 3 institutional investors add shares of $BNZI stock to their portfolio, and 14 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- CERCANO MANAGEMENT LLC removed 105,412 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $523,897
- BRIGHTON JONES LLC removed 98,492 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $489,505
- GEODE CAPITAL MANAGEMENT, LLC removed 88,583 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $440,257
- ATLAS MERCHANT CAPITAL LLC removed 41,250 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $205,012
- SUSQUEHANNA INTERNATIONAL GROUP, LLP removed 38,034 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $189,028
- CORIENT PRIVATE WEALTH LLC removed 30,000 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $149,100
- CANTOR FITZGERALD, L. P. added 22,279 shares (+inf%) to their portfolio in Q3 2024, for an estimated $110,726
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
Expands Portfolio with Next-Generation Video Creation, Editing, and Marketing Suite
SEATTLE, Feb. 03, 2025 (GLOBE NEWSWIRE) -- Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced that it has successfully closed its previously announced acquisition of Vidello , a technology provider of video hosting and marketing suite solutions for businesses.
The acquisition is expected to increase Banzai’s revenue by $6.5 million and increase EBITDA by $2 million for the twelve-month period ended December 31, 2024, on a pro-forma basis. Vidello financials are preliminary and unaudited and subject to adjustment.
Based in London, Vidello offers a comprehensive video hosting and marketing suite that provides entrepreneurs, startups, agencies, and online businesses with tools to grow their businesses.
Vidello’s key offerings include:
- CreateStudio : An award-winning video creation app that allows users to easily produce eye-catching 3D character video content for social media and websites.
- PhotoVibrance : A tool that transforms static images into moving motion pictures to capture attention.
- Twinkle : An all-in-one audio platform for creators and agencies, featuring premium royalty-free music tailored for video projects.
- Vidello : A 3-in-1 video hosting, player, and collaboration tool that allows users to showcase videos with a customizable, lightning-fast player. Features include a collaboration portal and in-play marketing calls-to-action for lead generation and sales optimization.
Vidello has over 90,000 customers, and their flagship CreateStudio product has been named a Top 3 Best Rated product in the video maker category by Capterra 1 , and a High Performer by G2 2 .
Banzai's vision is to build a comprehensive suite of AI-powered marketing tools that make marketers’ lives faster and easier. The Vidello acquisition is pivotal in accelerating revenue growth by delivering innovative solutions to our customers.
Transaction Details
Under the terms of the agreement, Banzai will issue approximately $2.7M in cash ($2.5M is held back for varying time periods and for indemnification, transition and revenue earnout purposes) and 868,204 shares of Banzai Class A Common Stock. Additional details regarding the acquisition are included in the Company’s Form 8-K filed with the Securities and Exchange Commission on December 20, 2024, and January 31, 2025.
About Vidello
Vidello is a video hosting and marketing suite which provides online businesses with the essential marketing and hosting tools to assist in growing business through video. To learn more about the company visit www.vidello.com .
About Banzai
Banzai is a marketing technology company that provides AI-enabled marketing and sales solutions for businesses of all sizes. On a mission to help their customers grow, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Cisco, New York Life, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io . For investors, please visit https://ir.banzai.io .
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements often use words such as “believe,” “may,” “will,” “estimate,” “target,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “propose,” “plan,” “project,” “forecast,” “predict,” “potential,” “seek,” “future,” “outlook,” and similar variations and expressions. Forward-looking statements are those that do not relate strictly to historical or current facts. Examples of forward-looking statements may include, among others, statements regarding Banzai International, Inc.’s (the “Company’s”): future financial, business and operating performance and goals; annualized recurring revenue and customer retention; ongoing, future or ability to maintain or improve its financial position, cash flows, and liquidity and its expected financial needs; potential financing and ability to obtain financing; acquisition strategy and proposed acquisitions and, if completed, their potential success and financial contributions; strategy and strategic goals, including being able to capitalize on opportunities; expectations relating to the Company’s industry, outlook and market trends; total addressable market and serviceable addressable market and related projections; plans, strategies and expectations for retaining existing or acquiring new customers, increasing revenue and executing growth initiatives; and product areas of focus and additional products that may be sold in the future. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Forward-looking statements are not guarantees of future performance, and our actual results of operations, financial condition and liquidity and development of the industry in which the Company operates may differ materially from those made in or suggested by the forward-looking statements. Therefore, investors should not rely on any of these forward-looking statements. Factors that may cause actual results to differ materially include changes in the markets in which the Company operates, customer demand, the financial markets, economic, business and regulatory and other factors, such as the Company’s ability to execute on its strategy. More detailed information about risk factors can be found in the Company’s Annual Report on Form 10-K and the Company’s Quarterly Reports on Form 10-Q under the heading “Risk Factors,” and in other reports filed by the Company, including reports on Form 8-K. The Company does not undertake any duty to update forward-looking statements after the date of this press release.
Investor Relations
Chris Tyson
Executive Vice President
MZ Group - MZ North America
949-491-8235
[email protected]
www.mzgroup.us
Media
Rachel Meyrowitz
Director, Demand Generation, Banzai
[email protected]
1
Source: https://www.capterra.com/p/203897/Create-Studio/
2
Source: https://www.g2.com/products/create-studio/reviews