AvidXchange's survey reveals media agencies prioritize cash flow management and AI solutions amid economic uncertainty and client retention challenges.
Quiver AI Summary
AvidXchange Inc. has released findings from its 2025 Media Agency Health Survey, which highlights increasing concerns among U.S. media and advertising agencies regarding cash flow management and a growing need for AI-driven financial solutions. The survey indicates that agencies prioritize revenue growth, data protection, and fraud prevention for financial stability, while also grappling with economic uncertainties that have led to a rise in client shifts to in-house advertising and increased employee turnover. Despite recognizing the critical importance of cash flow, many agencies are struggling to manage it due to extended payment terms and anticipated ongoing disruptions. The survey reveals a strong adoption of AI in finance, with a majority of agencies utilizing automation to improve efficiency, particularly in invoice reconciliation. AvidXchange emphasizes its role in providing AP automation technology to help agencies enhance visibility and control over financial operations amid these challenges.
Potential Positives
- AvidXchange's survey highlights a strong market demand for AI-driven financial solutions, positioning the company as a key provider in a sector facing increasing challenges.
- The release emphasizes AvidXchange's significant expertise and experience in accounts payable automation, which may enhance trust and attract more mid-market businesses seeking efficiency.
- The survey findings underscore the company's potential to address critical pain points for media agencies, such as cash flow management and operational efficiency, thereby driving business opportunities.
- With over 8,500 customers and a robust payment network processing transactions for over 1.3 million suppliers, AvidXchange’s established presence in the market is underscored, showcasing its reliability and scale.
Potential Negatives
- 35% of agencies reported losing clients to in-house advertising, reflecting a significant shift in market dynamics that could impact AvidXchange's potential customer base.
- Rising turnover in agencies increased by 32%, which may indicate instability in the market that could affect the demand for AvidXchange's services.
- 54% of agencies reported extended payment terms from clients, suggesting that cash flow issues may hinder the ability of potential clients to invest in AvidXchange's technology.
FAQ
What is the 2025 Media Agency Health Survey about?
The survey assesses financial leaders' concerns regarding cash flow management and demand for AI-driven solutions in media agencies.
How do agencies view cash flow management?
85% of agencies rate cash flow as critical to their financial health, yet many struggle with managing it effectively.
What are the top priorities for agencies according to the survey?
Agencies prioritize revenue growth, data protection, and fraud prevention as essential for their financial stability.
How is AI impacting financial operations in agencies?
71% of agencies use AI in finance, with many automating significant parts of their financial operations, especially invoice reconciliation.
Who conducted the survey for AvidXchange?
The survey was conducted by the third-party market research company Prodege, involving 156 decision makers at U.S. media agencies.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$AVDX Insider Trading Activity
$AVDX insiders have traded $AVDX stock on the open market 50 times in the past 6 months. Of those trades, 0 have been purchases and 50 have been sales.
Here’s a breakdown of recent trading of $AVDX stock by insiders over the last 6 months:
- MICHAEL PRAEGER (Chief Executive Officer) has made 0 purchases and 10 sales selling 260,814 shares for an estimated $2,300,048.
- ANGELIC GIBSON (See Remarks) has made 0 purchases and 8 sales selling 64,513 shares for an estimated $627,788.
- DANIEL DREES (President) has made 0 purchases and 7 sales selling 60,754 shares for an estimated $517,008.
- JOEL WILHITE (See Remarks) has made 0 purchases and 7 sales selling 53,117 shares for an estimated $448,176.
- TODD ALAN CUNNINGHAM (See Remarks) has made 0 purchases and 8 sales selling 34,684 shares for an estimated $320,670.
- JAMES E HAUSMAN sold 25,000 shares for an estimated $281,287
- RYAN STAHL (See Remarks) has made 0 purchases and 7 sales selling 27,915 shares for an estimated $231,265.
- TERESA MACKINTOSH has made 0 purchases and 2 sales selling 13,716 shares for an estimated $156,783.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$AVDX Hedge Fund Activity
We have seen 100 institutional investors add shares of $AVDX stock to their portfolio, and 122 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FMR LLC added 4,469,477 shares (+30.0%) to their portfolio in Q1 2025, for an estimated $37,901,164
- AZORA CAPITAL LP removed 4,358,498 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $36,960,063
- BALYASNY ASSET MANAGEMENT L.P. added 2,706,013 shares (+391.6%) to their portfolio in Q1 2025, for an estimated $22,946,990
- GREENHOUSE FUNDS LLLP added 2,177,088 shares (+25.6%) to their portfolio in Q1 2025, for an estimated $18,461,706
- TIMESSQUARE CAPITAL MANAGEMENT, LLC removed 1,995,498 shares (-100.0%) from their portfolio in Q4 2024, for an estimated $20,633,449
- JPMORGAN CHASE & CO removed 1,809,826 shares (-83.9%) from their portfolio in Q1 2025, for an estimated $15,347,324
- POINT72 ASSET MANAGEMENT, L.P. removed 1,700,334 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $14,418,832
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
CHARLOTTE, N.C., May 20, 2025 (GLOBE NEWSWIRE) -- AvidXchange Inc. (Nasdaq: AVDX) a leading provider in accounts payable (AP) automation software and payment solutions for mid-market businesses and their suppliers, today announced findings from its 2025 Media Agency Health Survey.
The survey polled financial leaders at U.S. media and advertising agencies, revealing rising concerns about cash flow management and growing demand for AI-driven solutions to strengthen their financial health.
Key Drivers of Financial Health
Agencies cited revenue growth (92%), data protection (91%), and fraud prevention (88%) as vital to financial stability. Cash flow, improved invoicing, talent management, and operational efficiency also ranked as important contributors. These priorities reflect a continued need to protect profitability while safeguarding operations in an increasingly complex financial landscape.
Adapting to Uncertainty
Agencies continue to feel the pinch of economic uncertainty, with 35% losing clients to in-house advertising in 2025, a 20% jump from 2024. Rising turnover, up 32% from 2024, is further stretching teams that are already facing tight budgets.
Cash Flow Pressures Rise
Despite 85% of respondents rating cash flow as critical to financial health, many agencies struggle with managing it. In 2024, 54% of agencies reported extended payment terms from clients, and 36% expect continued disruptions to cash flow, making it harder to manage expenses and growth.
AI and Automation are Transforming Financial Operations
71% of agencies already use AI in finance, and 97% are open to new automation tools. Among adopters, 80% have automated significant parts of their finance function, including payment processes. Media finance teams are using AI-enhanced tools to tackle a key pain point—invoice reconciliation—which takes up 30–40% of finance leaders’ time.
“Media agencies are under more pressure than ever as clients reallocate budgets to safeguard their businesses in today’s uncertain economy, and as a result, agency leaders are scrutinizing operations, revenue strategies, and cost drivers more closely,” said Dan Drees, President of AvidXchange. “That’s where AvidXchange comes in. Our world-class AP automation technology provides greater visibility and control over their bills, backed by an incredible customer support team dedicated to helping them navigate change and drive efficiency.”
Survey Methodology
AvidXchange used the third-party market research company Prodege to conduct an online survey to 156 decision makers at U.S. media and advertising agencies, conducted between January 23-26, 2025.
About AvidXchange®
AvidXchange (Nasdaq: AVDX) is a leading provider in accounts payable (AP) automation, offering intelligent AP software and payment solutions specifically designed for mid-market businesses and their suppliers. With 25 years of industry experience, AvidXchange modernizes the way businesses manage their expenses and payments by offering AI-enhanced software coupled with support from experts. Empowering over 8,500 growth-driven businesses, AvidXchange increases efficiency, control, and visibility in financial operations and has securely processed payments to more than 1.3 million suppliers through its proprietary payment network over the past five years. For more information, visit
avidxchange.com.
Media Contact:
Alexis Riddick
Public Relations Manager
AvidXchange
[email protected]
