Advantage Solutions and Daymon released the Summer 2026 Private Brand Intelligence Report, highlighting consumer trends in private brand preferences.
Quiver AI Summary
Advantage Solutions Inc. and its private brands division, Daymon, have released their Summer 2026 Private Brand Intelligence Report, revealing that 71% of consumers choose retailers based on their private brand offerings. The report highlights key consumer insights indicating that 95% regularly purchase private brands, and 98% perceive their prices as comparable or better than national brands. It emphasizes the importance of private brands in fostering shopper loyalty and notes trends such as the demand for summer flavors and the evolving definition of wellness among consumers. The report, based on over 2,000 consumer responses, aims to provide retailers and suppliers with actionable insights to navigate current market complexities and enhance their private brand strategies. The PBIR is released biannually and is part of Advantage360’s dedication to delivering research-driven insights across the retail sector.
Potential Positives
- Advantage Solutions released the Summer 2026 Private Brand Intelligence Report, highlighting that 71% of consumers choose their preferred retailer based on its private brand program, reinforcing the importance of private brands in retail strategy.
- Key findings indicate that 95% of consumers regularly purchase private brands, which suggests strong market demand and consumer acceptance of these products.
- The report identifies trends such as the demand for summer flavors and the shift towards wellness in consumer habits, providing actionable insights that can drive innovation and sales for retailers and private brand leaders.
- Daymon's commitment to producing the PBIR biannually since 2018 positions the company as a reliable source of consumer insights, further enhancing its credibility and relevance in the rapidly changing retail landscape.
Potential Negatives
- The report indicates that while private brand growth is accelerating, a small group of retailers is capturing most of the gains, highlighting potential market concentration risks for Advantage Solutions and its clients.
- Escalating regulatory pressure is mentioned as influencing the private brand landscape, suggesting that the company may face challenges in compliance and adapting to new regulations.
- The overall uncertainty across retail, the economy, and global markets may impact the company's operations, raising concerns about its responsiveness to shifting consumer habits and market conditions.
FAQ
What does the Summer 2026 Private Brand Intelligence Report reveal?
The report shows that 71% of consumers choose retailers based on their private brand programs.
How do consumers view private brand prices compared to national brands?
98% of consumers believe private brand prices are the same or better than national brands.
What are the current trends driving consumer shopping behaviors?
Key trends include a demand for summer flavors, wellness considerations, and price loyalty over brand loyalty.
How often is the Private Brand Intelligence Report released?
The report is released biannually, with editions in June and December since its inception in 2018.
What insights does Advantage360 provide to the retail industry?
Advantage360 delivers data-driven insights on emerging trends and issues impacting consumer goods and retail.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$ADV Insider Trading Activity
$ADV insiders have traded $ADV stock on the open market 6 times in the past 6 months. Of those trades, 6 have been purchases and 0 have been sales.
Here’s a breakdown of recent trading of $ADV stock by insiders over the last 6 months:
- DAVID A PEACOCK (Chief Executive Officer) has made 3 purchases buying 201,600 shares for an estimated $184,140 and 0 sales.
- JAMES M KILTS has made 3 purchases buying 81,312 shares for an estimated $62,020 and 0 sales.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.
$ADV Revenue
$ADV had revenues of $869.6M in Q1 2026. This is an increase of 5.82% from the same period in the prior year.
You can track ADV financials on Quiver Quantitative's ADV stock page.
You can access data on ADV stock through the Quiver Quantitative API.
$ADV Hedge Fund Activity
We have seen 42 institutional investors add shares of $ADV stock to their portfolio, and 79 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- VANGUARD GROUP INC added 4,718,436 shares (+176.3%) to their portfolio in Q4 2025, for an estimated $4,152,223
- T. ROWE PRICE INVESTMENT MANAGEMENT, INC. removed 3,745,250 shares (-58.5%) from their portfolio in Q4 2025, for an estimated $3,295,820
- CASTLEKNIGHT MANAGEMENT LP added 1,806,891 shares (+18.1%) to their portfolio in Q4 2025, for an estimated $1,590,064
- GSA CAPITAL PARTNERS LLP added 298,739 shares (+inf%) to their portfolio in Q4 2025, for an estimated $262,890
- BLACKROCK, INC. added 281,289 shares (+inf%) to their portfolio in Q1 2026, for an estimated $5,946,449
- D. E. SHAW & CO., INC. added 173,180 shares (+inf%) to their portfolio in Q4 2025, for an estimated $152,398
- WINTON GROUP LTD added 126,406 shares (+inf%) to their portfolio in Q4 2025, for an estimated $111,237
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
$ADV Price Targets
Multiple analysts have issued price targets for $ADV recently. We have seen 2 analysts offer price targets for $ADV in the last 6 months, with a median target of $25.75.
Here are some recent targets:
- Joseph Vafi from Canaccord Genuity set a target price of $50.0 on 05/07/2026
Full Release
ST. LOUIS, Mo., June 16, 2026 (GLOBE NEWSWIRE) -- Advantage Solutions Inc. (NASDAQ: ADV), the leading omnichannel retail solutions agency in North America, and its private brands business, Daymon , today released the Summer 2026 Private Brand Intelligence Report (PBIR). A top finding in the proprietary report found that 71% of consumers choose their preferred retailer because of its private brand program.
"At Advantage Solutions and Daymon, our business is built on understanding what motivates consumers and drives all of their purchasing decisions," said Dave Peacock, CEO of Advantage Solutions. "What that understanding tells us right now is that private brands are commanding shopper loyalty, and the retailers who win will be the ones who translate that intelligence into better products, sharper execution, and experiences that keep shoppers coming back."
By the Numbers: What Consumers Are Telling Us About How They Shop
- 95% of consumers surveyed regularly purchase private brands.
- 98% of consumers view private brand prices as the same or better than national brands.
- 96% of consumers view the overall value of private brands as the same or better than national brands.
- 85% of consumers are making active shopping choices to live a healthier lifestyle.
- 59% of consumers are more loyal to price than to brands or retailers.
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89% of consumers purchase products with seasonal flavors.
Going Deeper: Research-Backed Trends Shaping Consumer Habits
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Summer Flavors Are in Demand:
Flavor continues to drive consumer interest and create opportunities for innovation. This preview explores summer flavor trends ahead of Daymon's upcoming Future of Flavor Report.
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The New Era of Everyday Wellness:
New catalysts continue to transform wellness expectations, and consumers are redefining wellness on their own terms. This section explores what that shift means for private brand strategies, innovation, and long-term growth.
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Why Retailers and Suppliers Can't Ignore Escalating Regulatory Pressure:
New regulations and compliance requirements are reshaping responsibility across the private brand landscape. This section examines how getting ahead of them can become a point of differentiation.
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How Private Brand Leaders are Winning the "Store of Choice" Battle:
Private brand growth is accelerating, but a small group of retailers is capturing most of the gains. This section breaks down the fundamentals driving their success and how others can replicate it.
"With ongoing uncertainty across retail, the economy, and global markets, staying agile and ahead of change has never been more critical for our clients and customers," said Christine Boenig, President of Daymon North America. "Our Private Brand Intelligence Report exists to turn that complexity into a competitive advantage, keeping retailers, suppliers, and industry leaders informed on the trends and emerging issues that matter most. Daymon remains a steady force in this fast-moving industry, equipped with customizable solutions to keep our clients' private brand programs growing and prepared for whatever comes next."
Daymon has independently produced its PBIR since 2018, with current editions released each June and December, to showcase Summer and Holiday consumer habits. The Summer 2026 edition includes proprietary research from two national surveys of adult consumers responsible for shopping in their households. In total, the two studies received more than 2,000 responses to questions about their purchasing behavior, perceptions around private brands, and seasonal shopping considerations.
The Summer 2026 PBIR is part of Advantage360 , the thought leadership platform of Advantage Solutions that delivers data-driven insights and research across the consumer goods and retail industries. To read the full report, download it here.
About Advantage Solutions
Advantage Solutions is the leading omnichannel retail solutions agency in North America, uniquely positioned at the intersection of consumer-packaged goods (CPG) brands and retailers. With its data- and technology-powered services, Advantage leverages its unparalleled insights, expertise and scale to help brands and retailers of all sizes generate demand and get products into the hands of consumers, wherever they shop. Whether it’s creating meaningful moments and experiences in-store and online, optimizing assortment and merchandising, or accelerating e-commerce and digital capabilities, Advantage is the trusted partner that keeps commerce and life moving. Advantage has offices throughout North America and strategic investments and owned operations in select international markets. For more information, please visit YourADV.com.
About Daymon
Daymon is a leading private brand agency with decades of experience partnering with global manufacturers, retailers, and brands. Through a comprehensive suite of solutions including brand strategy, analytics and insights, category management, product development, sourcing, quality assurance, and creative design, Daymon helps clients build private brand programs that deliver lasting value and earn lasting shopper loyalty. Daymon is a subsidiary of Advantage Solutions. For more information, please visit Daymon.com.
Media Contact:
Katie Russo, Advantage Solutions
[email protected]
501-282-5069
