Abercrombie & Fitch launches a multi-season activewear collaboration with TJ and Dani Watt, featuring men's and women's styles.
Quiver AI Summary
Abercrombie & Fitch has announced a partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt, to co-design a new collection for its activewear brand, Your Personal Best (YPB). The collaboration, which marks the first for the YPB line, will feature seasonal drops starting on August 21, 2025, and will include a range of styles for both men and women such as shorts, tees, leggings, and sports bras, with prices ranging from $29 to $90. TJ and Dani Watt's personal experiences with the brand inspired the partnership, aiming to create versatile, stylish activewear suitable for both workouts and daily activities. YPB, launched in 2022, focuses on empowering customers through performance-oriented apparel.
Potential Positives
- Abercrombie & Fitch is launching its first-ever collaboration for the YPB activewear line, which could enhance brand visibility and attract new customers.
- The partnership with high-profile athletes TJ and Dani Watt adds credibility and authenticity to the activewear collection, potentially appealing to a wider audience.
- The collection features versatile styles designed for both athletic and casual wear, which may increase market appeal and drive sales across different consumer segments.
Potential Negatives
- While the collaboration with TJ and Dani Watt could be seen as a positive move, it may raise concerns about the company relying on celebrity partnerships to drive product appeal, which can be a risky strategy if not executed well.
- The announcement of a multi-season collection implies a significant investment and long-term commitment; if the collection underperforms, it could lead to financial losses for Abercrombie.
- With a limited focus on a single activewear line, there may be the potential for diversification and customer engagement limitations within other product offerings, which could affect overall brand perception.
FAQ
What is the new partnership between Abercrombie & Fitch and TJ Watt?
Abercrombie & Fitch launched a multi-season partnership with TJ Watt and Dani Watt to co-design an activewear collection.
When will the first collection be available for purchase?
The first drop of the collection will be available starting Thursday, August 21, 2025.
What types of clothing will be included in the collection?
The collection will include shorts, tees, tanks, hoodies, leggings, sports bras, and sweatshirts for both men and women.
How much will the activewear collection cost?
Pricing for the collection will range from $29 to $90.
Where can customers buy the new activewear collection?
The collection will be available on www.abercrombie.com and in Abercrombie & Fitch stores.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
NEW ALBANY, Ohio, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), today announced the debut of a multi-season partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt. The first release of the co-designed collection for Abercrombie’s activewear brand, Your Personal Best (YPB), will be available beginning Thursday, August 21, 2025.
Marking Abercrombie's first-ever collaboration for the YPB activewear line, the collection will roll out in three seasonal drops - Fall 2025, Spring 2026 and Summer 2026 - and will feature styles for both men and women.
For men, the first drop of the collection will contain various styles including shorts, tees, tanks and hoodies. The women’s line will feature an additional assortment inclusive of leggings, sports bras and sweatshirts. Pricing ranges from $29 - $90 and will be available on www.abercrombie.com and in stores.
“TJ and Dani always bring their personal best, on and off the field, so they are the perfect partners as we embark on this pivotal next step for our YPB activewear line,” said Chief Marketing Officer at Abercrombie & Fitch Co., Carey Collins Krug. "They bring authenticity and athletic insight to every stage of the process, helping us create a collection that performs as well as they do, without sacrificing style."
TJ Watt first discovered Abercrombie’s Your Personal Best line when his wife, Dani, added it to his training wardrobe. Impressed by the quality, he began wearing the items consistently throughout his entire training routine - from warmups to recovery. The authentic connection sparked a deeper partnership and conversations with Abercrombie about creating a collection together.
“Working with such a great design and marketing team at Abercrombie and being able to do this alongside my wife has been absolutely incredible,” TJ Watt said. “Whether you're an athlete or not, we wanted to create something for everyone that was versatile enough to take you from a workout to running errands, with a polished, performance-inspired look that works seamlessly on or off the field. Dani and I are proud of what we created and excited for people to experience it.”
YPB launched in 2022 and aims to empower customers to be their personal best – from high-intensity workouts to low-key moments and everything in between. The performance products feature super soft, squat-proof and breathable bottoms, performance tops with four-way stretch, studio outer layers and trending fashion details like cutouts and straps. YPB’s styles are available in XXS-XXL with additional options for long and short lengths.
About Abercrombie & Fitch
Abercrombie strives to make every day more exceptional, creating a sense of getaway through its quality apparel, accessories and fragrance crafted for every occasion. Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF) and is sold in more than 200 stores (including abercrombie kids) worldwide and
abercrombie.com
globally.
Lilli Khatibi
Abercrombie & Fitch Co.
(614) 283-6192
[email protected]
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/271da239-c4e7-4aee-a6ba-b4d8f0eb5920
https://www.globenewswire.com/NewsRoom/AttachmentNg/9204e9be-e39d-40e4-b5eb-46364847c716
https://www.globenewswire.com/NewsRoom/AttachmentNg/cbdca9ba-106f-4a0a-a574-ba3001ffdc20
