Abercrombie & Fitch to host a retail experience in New Orleans for Super Bowl LIX featuring exclusive merchandise and NFL appearances.
Quiver AI Summary
Abercrombie & Fitch announced a one-day retail experience called Abercrombie House in New Orleans on February 8, 2025, coinciding with Super Bowl LIX. The event will feature merchandise for the Super Bowl and apparel supporting the Philadelphia Eagles, Kansas City Chiefs, and New Orleans Saints, alongside items from Abercrombie's spring collection. Visitors can personalize merchandise and meet NFL stars Nick Chubb, Fred Warner, and Drake Maye. Abercrombie’s relationship with the NFL, which includes over 240 styles of apparel for all 32 teams, aims to enhance fan experiences with stylish and high-quality team gear.
Potential Positives
- Abercrombie & Fitch is launching a one-day retail experience in New Orleans, coinciding with Super Bowl LIX, increasing brand visibility and engagement with fans.
- The collaboration with the NFL highlights the strength and popularity of Abercrombie's licensed collection, encouraging customer loyalty and brand association with major sporting events.
- The event features exclusive limited-edition merchandise and opportunities for fans to personalize items, adding value to the shopping experience and enhancing customer satisfaction.
- Abercrombie's continued partnership with the NFL, which includes a diverse collection of over 240 styles, showcases the brand's commitment to style-forward fan apparel, appealing to a wide demographic.
Potential Negatives
- The focus on a single one-day retail experience may indicate a lack of broader strategic initiatives or ongoing engagement with consumers beyond special events.
- The dependency on NFL licensing for product offerings could suggest limited brand diversification, potentially narrowing the customer base and reducing resilience to market fluctuations.
- The premium pricing of exclusive merchandise raises concerns about accessibility and may alienate price-sensitive customers.
FAQ
What is the Abercrombie House retail experience?
The Abercrombie House is a one-day retail event offering Super Bowl LIX merchandise and fan apparel in New Orleans.
When will the Abercrombie House take place?
The Abercrombie House will be open to the public on Saturday, Feb. 8, 2025, from 10 a.m. to 6 p.m.
Where is the Abercrombie House located?
The event will be held at The Chicory, located at 611 Fulton St., downtown New Orleans.
Who will attend the Abercrombie House event?
What products will be featured at the Abercrombie House?
Featured products include Super Bowl LIX apparel, Philadelphia Eagles, Kansas City Chiefs, and New Orleans Saints merchandise, plus the spring collection.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$ANF Insider Trading Activity
$ANF insiders have traded $ANF stock on the open market 11 times in the past 6 months. Of those trades, 0 have been purchases and 11 have been sales.
Here’s a breakdown of recent trading of $ANF stock by insiders over the last 6 months:
- SAMIR DESAI (EVP;Chief Digital&Tech Officer) has made 0 purchases and 2 sales selling 24,967 shares for an estimated $3,381,334.
- SCOTT D. LIPESKY (EVP and COO) has made 0 purchases and 2 sales selling 17,605 shares for an estimated $2,613,671.
- SUZANNE M COULTER has made 0 purchases and 2 sales selling 9,670 shares for an estimated $1,559,453.
- GREGORY J HENCHEL (SVP, Gen Cnsl & Secy) sold 10,000 shares for an estimated $1,503,300
- NIGEL TRAVIS sold 4,292 shares for an estimated $568,788
- HELEN MCCLUSKEY sold 3,500 shares for an estimated $487,830
- KENNETH B. ROBINSON has made 0 purchases and 2 sales selling 2,900 shares for an estimated $426,233.
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$ANF Hedge Fund Activity
We have seen 271 institutional investors add shares of $ANF stock to their portfolio, and 200 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- BLACKROCK, INC. removed 1,431,099 shares (-17.6%) from their portfolio in Q3 2024, for an estimated $200,210,750
- D. E. SHAW & CO., INC. removed 934,999 shares (-63.7%) from their portfolio in Q3 2024, for an estimated $130,806,360
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- HENNESSY ADVISORS INC removed 573,900 shares (-100.0%) from their portfolio in Q4 2024, for an estimated $85,780,833
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- VANGUARD GROUP INC removed 457,441 shares (-7.4%) from their portfolio in Q3 2024, for an estimated $63,995,995
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Full Release
NEW ALBANY, Ohio, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), announced a one-day retail experience in New Orleans leading up to Super Bowl LIX, following the success of its popular licensed collection with the National Football League (NFL).
The Abercrombie House retail experience will feature merchandise for Super Bowl LIX, apparel for the Philadelphia Eagles, the Kansas City Chiefs and the New Orleans Saints, as well as fan favorites from the Abercrombie spring collection, including trending denim and outerwear.
Open to the public on Saturday, Feb. 8 from 10 a.m. - 6 p.m. at The Chicory in downtown New Orleans (611 Fulton St.), visitors will also be invited to personalize items at a custom embroidery station and have the opportunity for a meet-and-greet with NFL stars Nick Chubb , running back for the Cleveland Browns, Fred Warner , linebacker for the San Francisco 49ers, and Drake Maye , quarterback for the New England Patriots, exact timing to be announced. Additional invite-only VIP programming is scheduled in the Abercrombie House space throughout the day.
“At Abercrombie, we’re all about creating moments of surprise and delight for our customers, and Abercrombie House captures that spirit perfectly,” Carey Collins Krug, Chief Marketing Officer at Abercrombie & Fitch Co., said. “Combining the energy of the game with our high-quality, vintage-inspired gear, we’ve reimagined how fans can celebrate their favorite teams—on and off the field.”
Exclusive featured product includes:
Super Bowl LIX Crew Sweatshirt $90 (XS – XXL)
Super Bowl LIX Sweatshirt Dress $70 (XS – XXL)
Eagles Super Bowl Sweatshirt Dress $70 (XS – XXL)
Chiefs Super Bowl LIX Sweatshirt Dress $70 (XS – XXL)
Eagles Super Bowl LIX Tee $50 (XS – XXL)
Chiefs Super Bowl LIX Tee $50 (XS – XXL)
“We are excited to continue to build on the NFL’s multi-year license with Abercrombie & Fitch,” said Ryan Samuelson, NFL Vice President of Consumer Products. “The partnership has delivered a style-forward take on fan apparel that has energized fans across demographics, which is imperative to the NFL. Abercrombie House will bring an unforgettable shopping experience to fans while marking a significant milestone for the licensing agreement at the center of style and sports.”
Abercrombie’s licensing agreement with the NFL extended in 2024 and includes a collection of more than 240 styles of high-quality tees, sweatshirts, knitwear and outerwear featuring all 32 NFL teams. The full collection is available year-round in Abercrombie stores and online at Abercrombie.com .
For more information, please visit www.abercrombie.com.
About Abercrombie & Fitch
Abercrombie strives to make every day more exceptional, creating a sense of getaway through its quality apparel, accessories and fragrance crafted for every occasion. Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF) and is sold in more than 200 stores (including abercrombie kids) worldwide and abercrombie.com globally.
Abercrombie Media Contacts:
Kate Wagner
Abercrombie & Fitch Co.
[email protected]
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7324b02b-595e-4f43-9163-97d0af1329b3
https://www.globenewswire.com/NewsRoom/AttachmentNg/15097a00-b34b-4c1e-a15b-f30e73020604
https://www.globenewswire.com/NewsRoom/AttachmentNg/e95d9927-56e6-4955-af4c-0e8a5104ad78