$URBN stock has now risen 8% today, according to our price data from Polygon. There has been approximately $37,250,460 of trading volume.
It has been the 211th most-searched ticker on Quiver Quantitative over the last day, out of 10,647 total tickers searched.
Here is what we see in our data on $URBN (you can track the company live on Quiver's $URBN stock page):
$URBN Insider Trading Activity
$URBN insiders have traded $URBN stock on the open market 25 times in the past 6 months. Of those trades, 0 have been purchases and 25 have been sales.
Here’s a breakdown of recent trading of $URBN stock by insiders over the last 6 months:
- RICHARD A HAYNE (CEO & Chairman of the Board) has made 0 purchases and 12 sales selling 120,000 shares for an estimated $8,618,448.
- MARGARET HAYNE (Co-President & CCO) has made 0 purchases and 10 sales selling 98,666 shares for an estimated $7,118,988.
- TRICIA D SMITH (Global CEO Anthropologie Group) has made 0 purchases and 2 sales selling 7,900 shares for an estimated $554,544.
- MARY EGAN sold 1,000 shares for an estimated $70,120
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$URBN Hedge Fund Activity
We have seen 191 institutional investors add shares of $URBN stock to their portfolio, and 242 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FMR LLC added 2,841,804 shares (+137.0%) to their portfolio in Q3 2025, for an estimated $202,990,059
- D. E. SHAW & CO., INC. removed 1,533,664 shares (-58.7%) from their portfolio in Q3 2025, for an estimated $109,549,619
- MORGAN STANLEY added 1,410,224 shares (+131.4%) to their portfolio in Q3 2025, for an estimated $100,732,300
- MILLENNIUM MANAGEMENT LLC removed 996,545 shares (-86.5%) from their portfolio in Q3 2025, for an estimated $71,183,209
- JUPITER ASSET MANAGEMENT LTD added 873,008 shares (+900.1%) to their portfolio in Q3 2025, for an estimated $62,358,961
- CAPITAL WORLD INVESTORS added 851,108 shares (+inf%) to their portfolio in Q3 2025, for an estimated $60,794,644
- JUNTO CAPITAL MANAGEMENT LP removed 773,769 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $55,270,319
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$URBN Analyst Ratings
Wall Street analysts have issued reports on $URBN in the last several months. We have seen 5 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Barclays issued a "Overweight" rating on 08/29/2025
- JP Morgan issued a "Overweight" rating on 08/28/2025
- B of A Securities issued a "Buy" rating on 08/28/2025
- Morgan Stanley issued a "Overweight" rating on 08/28/2025
- Baird issued a "Outperform" rating on 06/11/2025
To track analyst ratings and price targets for $URBN, check out Quiver Quantitative's $URBN forecast page.
$URBN Price Targets
Multiple analysts have issued price targets for $URBN recently. We have seen 10 analysts offer price targets for $URBN in the last 6 months, with a median target of $84.5.
Here are some recent targets:
- Dana Telsey from Telsey Advisory Group set a target price of $85.0 on 11/26/2025
- Jay Sole from UBS set a target price of $70.0 on 11/17/2025
- Adrienne Yih from Barclays set a target price of $89.0 on 08/29/2025
- Ike Boruchow from Wells Fargo set a target price of $75.0 on 08/28/2025
- Lorraine Hutchinson from B of A Securities set a target price of $93.0 on 08/28/2025
- Alex Straton from Morgan Stanley set a target price of $84.0 on 08/28/2025
- Matthew Boss from JP Morgan set a target price of $89.0 on 08/28/2025
You can track data on $URBN on Quiver Quantitative.
This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.