S. 3676: American Decade of Sports Act

This bill, known as the American Decade of Sports Act, aims to enhance the United States' soft power and diplomatic relationships through a strategic approach to major international sporting events held in the country between 2024 and 2034. The key components of the bill are outlined below:

Definition of Major Sporting Events

The bill identifies significant international competitions hosted in the U.S., including:

• 2024 Copa America
• 2025 Club World Cup
• 2026 FIFA World Cup
• 2028 Summer Olympics and Paralympics
• 2031 Men's Rugby World Cup and 2033 Women's Rugby World Cup
• 2034 Winter Olympics and Paralympics

Sports Diplomacy Strategy

Within 180 days of the bill’s enactment, the Secretary of State is required to submit a five-year sports diplomacy strategy. This strategy is meant to:

• Outline the Department of State's diplomatic goals and success metrics related to the sporting events.
• Detail plans for partnerships with local communities, athletes, and various stakeholders to showcase U.S. strengths and build diplomatic ties.
• Integrate sports diplomacy into broader diplomatic efforts to engage foreign audiences.
• Provide an efficient visa process for athletes and eligible visitors to the U.S.
• Define the necessary financial and personnel needs for implementing the strategy.
• Use public diplomacy resources to promote U.S. culture among foreign visitors.

Implementation and Management

The bill establishes the Office of Sports Diplomacy within the Department of State to oversee the execution of the sporting diplomacy strategy. This office will:

• Engage in sports diplomacy exchange programs.
• Coordinate with various stakeholders, including local host cities, diaspora communities, and the sports industry.
• Facilitate connections to enhance economic and commercial ties with foreign nations.
• Ensure the efficient processing of visas for international visitors attending the events.

Reporting Requirements

The Secretary of State must report to congressional committees on the progress of the strategy, beginning one year after the initial strategy submission and annually thereafter until the end of 2034.

Relevant Companies

• ADBE (Adobe Inc.) - Likely to engage in sponsorship or promotional activities associated with major sporting events.
• PEP (PepsiCo, Inc.) - May participate as a major sponsor across various events, aiming to enhance brand visibility and appeal.
• NKE (Nike, Inc.) - Expected to leverage sports marketing opportunities during these events to promote its products and brand internationally.