Taboola renews partnership with Reach PLC for audience growth and engagement, extending collaboration into its thirteenth year.
Quiver AI Summary
Taboola has announced the renewal of its partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland, extending their collaboration into its thirteenth year. The new multi-year agreement allows Reach to continue using Taboola’s products to enhance audience growth, user engagement, and revenue across its portfolio, which includes major titles such as the Mirror and the Express. Key components of the agreement include the use of Taboola Feed for personalized content recommendations, Explore More to increase user session depth, and the introduction of Taboola’s Header Bidding product to boost monetization efforts. Both companies expressed enthusiasm for the ongoing partnership, highlighting their shared commitment to improving reader experience and long-term growth.
Potential Positives
- Taboola has renewed its long-standing partnership with Reach PLC, extending an exclusive relationship into its thirteenth year, highlighting the stability and growth potential of their collaboration.
- The new multi-year agreement includes the implementation of additional Taboola products, indicating a focus on enhancing audience engagement and revenue for Reach's extensive portfolio.
- The partnership's expansion includes the introduction of Taboola's Header Bidding product, which is designed to improve monetization for Reach, further solidifying Taboola's role as a critical partner in digital advertising.
- This press release reinforces Taboola's position as a trusted leader in content recommendations, as evidenced by its collaborations with top digital properties and a large base of advertisers.
Potential Negatives
- Continued reliance on a single major partnership with Reach PLC raises concerns about diversification and potential risks if the relationship were to falter or yield diminishing returns.
- The press release emphasizes growth and engagement goals, which may put pressure on Taboola to continually innovate and meet these expectations, potentially leading to operational strains.
- The mention of forward-looking statements accompanied by caution regarding inherent risks and uncertainties might indicate underlying challenges within the company's strategy or market conditions.
FAQ
What is the significance of Taboola's partnership with Reach PLC?
Taboola's partnership with Reach PLC is significant as it marks a renewal into its thirteenth year, enhancing audience engagement and revenue growth.
What products will Reach PLC continue to use from Taboola?
Reach PLC will continue using Taboola Feed, Explore More, and exclusive in-article Ad units to enhance user engagement and content recommendations.
How will Taboola's Header Bidding product benefit Reach PLC?
Taboola's Header Bidding product will help Reach PLC improve monetization across its digital properties, contributing to increased revenue.
What are some notable publications under Reach PLC?
Notable publications under Reach PLC include the Mirror, the Express, and OK!, among over 120 trusted brands across the UK and Ireland.
How many advertisers use Taboola, and what audience do they reach?
Approximately 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment across multiple platforms.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$TBLA Insider Trading Activity
$TBLA insiders have traded $TBLA stock on the open market 11 times in the past 6 months. Of those trades, 3 have been purchases and 8 have been sales.
Here’s a breakdown of recent trading of $TBLA stock by insiders over the last 6 months:
- ELDAD MANIV (President and COO) has made 0 purchases and 5 sales selling 200,000 shares for an estimated $818,966.
- RICHARD T SCANLON sold 250,000 shares for an estimated $790,000
- ZVI LIMON has made 3 purchases buying 237,884 shares for an estimated $750,341 and 0 sales.
- LYNDA M CLARIZIO sold 29,606 shares for an estimated $106,877
- MONICA MIJALESKI sold 30,000 shares for an estimated $105,600
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$TBLA Hedge Fund Activity
We have seen 62 institutional investors add shares of $TBLA stock to their portfolio, and 49 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- G2 INVESTMENT PARTNERS MANAGEMENT LLC removed 1,030,000 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $3,460,800
- SPHERA FUNDS MANAGEMENT LTD. removed 667,384 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $2,242,410
- ALTSHULER SHAHAM LTD added 445,000 shares (+68.0%) to their portfolio in Q3 2024, for an estimated $1,495,200
- BAMCO INC /NY/ removed 413,491 shares (-77.4%) from their portfolio in Q3 2024, for an estimated $1,389,329
- MARSHALL WACE, LLP removed 372,429 shares (-27.6%) from their portfolio in Q3 2024, for an estimated $1,251,361
- MIGDAL INSURANCE & FINANCIAL HOLDINGS LTD. removed 365,000 shares (-6.4%) from their portfolio in Q4 2024, for an estimated $1,332,250
- RENAISSANCE TECHNOLOGIES LLC added 338,100 shares (+44.2%) to their portfolio in Q3 2024, for an estimated $1,136,016
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
NEW YORK, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Reach PLC , the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with Reach into its thirteenth year.
In the new deal, Reach will continue to implement Taboola’s suite of products to grow its audience, optimise user engagement, and drive revenue across its large portfolio spanning the UK, Ireland, and the U.S. Notable titles include the Mirror, the Express, and OK!, among others.
Reach will continue to utilise Taboola Feed, an integrated feed that provides readers with personalised multi-format content recommendations, Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps, and exclusive in-article Ad units.
Reach will also now be implementing Taboola’s Header Bidding product, a capability that allows publishers to drive improved monetization.
Adam Singolda, Founder and CEO, Taboola said: “Reach is a great example of a publisher that continues to keep up with readers year after year, with a great commitment to long-term growth in boosting readership, engagement, and their business. We’re proud to be heading into our thirteenth year together, and we’re especially excited to see our partnership expand even further with today’s news.”
Piers North, Chief Revenue Officer for Reach, said: "We have developed a really positive relationship with Taboola over the years and are excited to build on this partnership. Reader experience is important to us and so we will be working with Taboola to improve this across our platforms for all our audiences."
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
About Reach
Reach plc is the UK and Ireland’s largest commercial news publisher. Reach is home to over 120 trusted brands, from national titles like the Mirror, Express, Daily Record and Daily Star, to local brands like MyLondon, BelfastLive and the Manchester Evening News, as well as US brands.
Every month publications reach 69% of the UK online population, who come to Reach for trusted news, entertainment and sport.
For more information, visit reachplc.com
Disclaimer - Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
